"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co (http://forrest.co/)
Growth Systemization | Healthcare consulting growth secrets with author & consulting legend, Brian Sanderson
In this episode of Humanity Sells, hosts Brandon and Nate are joined by Brian Sanderson, a seasoned healthcare consultant, and author of 'The Patient First Revolution.' The conversation dives deep into the critical importance of healthcare, the role of patient experience in driving financial performance, and Brian's innovative approach through his DIY Consulting and Growth Systemization strategies. Brian shares valuable insights on creating a patient management organization, fostering future leaders in healthcare, and integrating marketing, sales, and delivery to drive organizational growth. If you're keen on healthcare consulting or technology and want to learn how to differentiate your business by making customers feel cared for, this episode is a must-listen.
Links:
Brian's Book - The Patient First Revolution (https://www.amazon.com/Patient-First-Revolution-Healthcare-Administration-Business-e[…]42784&sprefix=the+patient+first+revolution%2Caps%2C113&sr=8-1)
briansanderson.me (http://www.briansanderson.me)
diyconsulting.me (http://www.diyconsulting.me)
00:00 Introduction and Excitement for Today's Episode
00:33 Introducing Special Guest Brian Sanderson
01:27 Brian's Background and Career Achievements
02:33 Discussing Healthcare Experiences and Challenges
04:05 The Importance of Patient Experience in Healthcare
09:42 The Concept of Patient Management Organizations
14:38 Applying Patient-Centric Approaches Beyond Healthcare
19:57 Technology's Role in Enhancing Patient Care
25:05 Brand Recognition Challenges at Healthcare Conferences
26:19 The Importance of Clarity in Messaging
30:41 DIY Consulting: Empowering Health Systems
34:57 Growth Systemization for Healthcare Tech
37:30 Integrating Marketing, Sales, and Delivery
41:47 The Human Side of Organizational Silos
47:56 Final Thoughts and Key Takeaways
9 Apr 2024
#23: What Possums and Grifters Can Teach Us About Marketing Leadership
Story time over here at Humanity Sells! We’re talking about times we were tricked. Bamboozled. The old bait and switch. And surprise: we didn’t love it.
Brandon was tricked in the dead of night by a possum playing dead. Or was it? Nate got DM’d on LinkedIn by a prospect feeding compliments and what seemed like genuine interest.
The result from being tricked, plain and simple, is distrust. Listen in to learn why the best leaders in consulting, marketing, and digital transformation won’t try to bamboozle you—they lead with honesty and aim to create real connections that lead to genuine leads.
26 Mar 2024
#22. How to Know When Using Humanity in Marketing Becomes Manipulative
Humanity can be a strategy, but it should also be the end goal. In this episode, Nate and Brandon take a deep dive into how your business and the way you sell products and services can contribute to humanity. You don’t have to sacrifice humanity to grow, and you don’t have to use humanity to manipulate growth either.
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