A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. We're also calling out some shitty marketing practices.
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Vision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on.
But in reality, it’s actually something incredibly important to the successful growth of a business.
Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief.
But what is vision and why is it important?
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20 Feb 2023
AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?
In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.
Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.
And as much as Joe hates to admit it, Rich was right. Again.
In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.
Some good. Some bad.
But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?
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13 Feb 2023
5 tips to running events (pt 2 of our events episode)
They say the best things come to those who wait.
Well, 6 months after our last episode on events - here's part two.
Having covered how to get the most out of an event from an attendee experience - we're now focusing on how to create great events from the organiser side of things with 5 tips for creating great events.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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