Humble Brags is the podcast where entrepreneurs, brand builders, and founders share the real stories behind building a business. Hosted in Australia, we bring the founder community together through honest conversations, wellness-focused retreats, and intimate events designed to fuel both business growth and founder wellbeing. Each episode dives into the wins, setbacks, and lessons from inspiring startup founders, e-commerce leaders, and business owners. This is your supportive space to grow your business and mindset.
Building, Bootstrapping and Selling Wrinkle Schminkles | Gabrielle Requena
Gabrielle Requena, founder of Wrinkle Schminkles, shares how she turned a personal skincare problem into a global, bootstrapped brand sold in more than 22 countries.
She discusses creating a new category, navigating copycats, Shark Tank, viral growth, international expansion and the realities of building a business without outside investment. Gabrielle also reveals how she prepared Wrinkle Schminkles for acquisition, decided it was time to exit and what life looks like after selling the business.
Key Takeaways1. Be ready when opportunity strikesGrowth can come from unexpected places, but the businesses best positioned to benefit are the ones that have already built strong foundations.2. Build a business that can operate without youPreparing for an exit meant strengthening the brand, team, DTC channel, wholesale presence and international markets so the business could thrive beyond its founder.3. Know when it's time to move onAfter ten years, Gabrielle recognised that she was no longer enjoying the day-to-day in the same way. Understanding when your goals have changed can be just as important as knowing how to grow.
2 Aug 2026
Seemira | The Founder's Nervous System | Lana Hopkins on Mon Purse, Exiting, and Seemira
Lana Hopkins built Mon Purse into one of Australia's most recognisable brands, sold it, and then admitted something most founders never say out loud: she built it because she wanted to be loved.
In this episode she talks about what the exit actually felt like, and why her next company, Seemira, tracks the nervous system instead of selling handbags.
22 Jun 2026
What the hell is happening at Humble Brags?!
It's Hannah's birthday, so we sat down to give you a PART 1 and have a proper chat to fill you in on everything that's been going on, because there is a LOT.
We recap our trip to Miami (and everything it stirred up for where we're taking things), and we walk you through all the new things happening at Humble Brags right now, including the one we've been quietly building behind the scenes: The Brag Club.
Consider this your catch up. Grab a drink, settle in, and let us bring you back into the fold.
Part 2 coming soon...
You can read more about The Brag Club here: https://www.humblebrags.com.au/pages/the-brag-club
Who has been a guest on Humble Brags and Shopping Bags
Names identified in recent episode analyses. Showing up to five guests.
Hannah Spilva
Liam Millward
Karen
Daniel
Mitch Lowe
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,862
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
22 ratings
Podcast Authority Score: 55 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
53
Social presence
0
YouTube
68
Engagement
77
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