61 years of addiction,but now clean and on the road to recovery
15 May 2020
Never do this
The one thing you must not do during your media interview.
14 May 2020
How to increase your chances of getting media coverage with your media release.
When do I send out my media release?
11 May 2020
Pocasts
Do a podcast. It’s a great way to promote your business.
10 May 2020
When the media rings!!!
Make sure you have a plan
8 May 2020
Nail your media release
Write you media release and get the attention of the media.
7 May 2020
Crows Crisis
How the Crows handled the latest crisis
6 May 2020
The results of a #mediafail
Never do a media interview with preoaring
6 May 2020
How to nail your media interview
Handling a question with a negative premise
5 May 2020
The value of repeating your main point during a media interview.
Make sue your media interview really counts.
3 May 2020
The secret to doing your own PR.
If you want to start doing your own PR please listen to this.
2 May 2020
Running a successful media conference.
There are good and bad media conferences. Know the difference and be a star.
2 May 2020
Never give up
Keep going. Don’t just give up if you do not get a bite from the media when you are oromting a story.
1 May 2020
Promoting your fashion house through the media for free.
Learn media secrets to take advantage of free media publicity.
1 May 2020
How plumbers and florists can get media traction.
Two more examples of how a business can gain publicity through the media using the "Piggy back" method.
29 Apr 2020
Promote through the media using a quirky technique.
The piggy back methods is used by businesses all over the world to gain free media publicity. Enjoy.
29 Apr 2020
Dealing with the media
You have two choices when dealing with the media.
You either deal with the media in a proper, professional and positive manner. Or you deal with the media in a suspicious untrusting and unhelpful way.
In this podcast Mark Aiston looks at the ramifications of both choices.
28 Apr 2020
What makes a story newsworthy?
If you want to promote a story from within your business to the media for free, you MUST understand what makes a story newsworthy.
There's no point promoting something to the media that is not newsworthy.
I'll reveal the 8 elements that constitute whether a story is newsworthy or not.
27 Apr 2020
What the media wants.
In my first episode, I explain in general terms, how the media operates, and what the media wants. By understanding these principles, you will be in a far better position to start promoting your business, your brand, your products and services and you as an authority through the media.
There is more free information in this topic on my website www.mediainsider.com.au
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