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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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HVAC Marketing Leaders

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by Ashlei Rolloff

5.0(2 reviews)

21 episodes

Updated Weekly

Accepts GuestsHas Sponsors

Podcast Authority

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Quality18

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Podcast Overview

You've built something real. But when you add people and revenue, your systems break and you get pulled back in. Scaling means your systems evolve—both how you operate and who you are as a leader. This is conscious leadership. How you show up—your awareness, your decision patterns, your energy—directly impacts your commercial performance. Your reps perform consistently. Your forecast holds. Your team stays because they understand what matters. When your systems evolve, something shifts. You have an engaged team aligned to your values. A business with 10x impact.

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Publishing Since

4/17/2024

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🇺🇸 Charts #3

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Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality18

Social0

YouTube0

Engagement0

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Excellent Areas

Good Performance

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excellent

Episode Length

32 minutes

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6.5/10

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Every 57 days

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Recent Episodes

June 29, 2026

20. The Inner Game of HVAC Leadership: Elise Radawitz on Mindset Shifts That Build Cultures People Want to Stay In

What if retention starts with how leaders show up every day? In this episode of HVAC Leaders, host Ashlei Rolloff talks with Elise Radawitz, founder of Velocity Leader, about the inner game of leadership in the trades: the mindset, self-awareness, communication, and emotional literacy required to build cultures where people want to stay. Elise brings nearly a decade of experience across HR, sales, marketing, and learning and development in HVAC distribution. After seeing the same leadership gaps show up across distributors, contractors, wholesalers, and manufacturers, she built Velocity Leader to help leaders in the trades become calmer, more confident, and less reactive. They cover:<ul><li>Why strong technical performers are often promoted before they are prepared to lead</li></ul><ul><li>The difference between managing tasks and leading people</li></ul><ul><li>Why self-awareness is the starting point for better communication and accountability</li></ul><ul><li>How one-on-ones can build connection instead of feeling like another corporate process</li></ul><ul><li>Why emotional literacy matters in a practical, relationship-driven industry</li></ul><ul><li>How leaders can become less reactive and more curious</li></ul><ul><li>Why denying the human side of leadership keeps teams stuck</li></ul>For HVAC executives, contractors, distributors, and marketers, this conversation brings leadership back to what truly drives retention: people who feel connected, coached, and supported by the leaders in front of them. More on Elise Radawitz:<a href="https://www.linkedin.com/in/eliseradawitz/">https://www.linkedin.com/in/eliseradawitz/</a><a href="https://velocity-leader.com/">https://velocity-leader.com/</a>The Miracle Morning by Hal Elrod - https://a.co/d/0cB9uk2V

June 1, 2026

19. Institutional Knowledge Has an Expiration Date: Ben Bomar on Protecting HVAC Growth

What happens when your company’s most valuable knowledge walks out the door? In this episode of HVAC Leaders, Ashlei Rolloff sits down with Ben Bomar of Lithius to unpack one of the biggest operational risks facing HVAC and field service companies today: losing institutional knowledge faster than it can be transferred. As companies scale, sales growth often outpaces operational readiness. Ben shares how HVAC leaders can identify the warning signs before customer experience, profitability, and team confidence begin to suffer.They discuss:<ul><li>Why operational infrastructure breaks before leadership realizes it</li><li>The “many-to-few” problem hiding inside service businesses</li><li>How vacations, retirements, and light duty assignments expose process gaps</li><li>Why customer complaints and repeat trips are often training problems in disguise</li><li>The difference between knowing, doing, and being when capturing institutional knowledge</li><li>Why documenting everything is not the same as preserving wisdom</li><li>How HVAC companies can create scalable knowledge transfer systems without overwhelming the team</li><li>Practical first steps leaders can take immediately</li></ul> Ben also shares why institutional knowledge should be treated like any other critical business asset and why waiting until retirement is often too late. For HVAC leaders navigating growth, workforce shifts, succession planning, or operational scaling, this conversation offers a practical roadmap for protecting what makes your company valuable. More on Ben Bomar:https://www.linkedin.com/in/benbomar/https://www.lithyus.com/

Episode thumbnail for 18. AI Won’t Replace Leaders. Passive Leaders Will Fall Behind: Panel Discussion with Ashlei Rolloff, Chris Morbitzer, Rosalynn Verges, and Zac Engler on Intentional AI Adoption

May 18, 2026

18. AI Won’t Replace Leaders. Passive Leaders Will Fall Behind: Panel Discussion with Ashlei Rolloff, Chris Morbitzer, Rosalynn Verges, and Zac Engler on Intentional AI Adoption

AI adoption is not a technology problem. It is a leadership decision. In this episode of HVAC Leaders, Ashlei Rolloff sits down with Zac Engler, Chris Morbitzer, and Rosalynn Verges for an honest conversation about what AI adoption actually looks like inside growing businesses. This is not another conversation about shiny tools or fear-driven headlines. It is a practical discussion about leadership, operations, culture, and the real maturity ladder companies must climb if they want AI to create measurable business value. Ashlei and the panel unpack why some companies scale faster with AI while others stall after rollout, how executives should think about adoption, and why the future belongs to leaders willing to rethink work itself. Key insights from the episode: <ul><li><li>Why most companies suffer from “AI shiny object syndrome” </li></li><li><li>The AI maturity ladder and how businesses move from experimentation to real operational integration </li></li><li><li>Why AI adoption fails when leaders delegate the strategy </li></li><li><li>How fear and identity impact team adoption more than the tools themselves </li></li><li><li>What successful AI rollouts actually look like inside organizations </li></li><li><li>How to measure ROI from AI investments before scaling </li></li><li><li>Why AI should remove repetitive work, not human connection </li></li><li><li>The leadership responsibility behind creating healthier, more sustainable workplaces </li></li></ul> Memorable takeaway: “Leaders, you own that choice.” — Rosalynn Verges If you are an HVAC executive, marketer, or business owner trying to separate AI hype from real operational strategy, this conversation gives you a grounded framework for moving forward with clarity. More on Rosalynn: https://www.linkedin.com/in/rosalynnverges/ More on Zac:<a href="https://www.linkedin.com/in/zacengler/" target="_blank" rel="noreferrer noopener"> </a>https://www.linkedin.com/in/zacengler/ More on Chris: https://www.linkedin.com/in/chrismorbitzer/

21 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is HVAC Marketing Leaders?: You've built something real. But when you add people and revenue, your systems break and you get pulled back in. Scaling means your systems evolve—both how you operate and who you are as a leader. This is conscious leadership.

How you show up—your awareness, your decision patterns, your energy—directly impacts your commercial performance. Your reps perform consistently. Your forecast holds. Your team stays because they understand what matters.

When your systems evolve, something shifts. You have an engaged team aligned to your values. A business with 10x impact.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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