Welcome to your all-access pass to the inner circle of influence — with That Desh. I’m catching up with my friends in marketing and creators driving culture to show you what it really takes to build a brand. From bold campaigns to viral moments — if it’s HYPED, I’m gonna show you how it HAPPENED. Tap in for unfiltered convos, insights, and real stories behind the scenes. https://www.tiktok.com/@thatdesh https://www.instagram.com/thatdesh/ https://www.youtube.com/@hypeandhappening/

Hype and Happening
Claim This Podcastby Deshnie Govender
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Podcast Overview
Welcome to your all-access pass to the inner circle of influence — with That Desh. I’m catching up with my friends in marketing and creators driving culture to show you what it really takes to build a brand. From bold campaigns to viral moments — if it’s HYPED, I’m gonna show you how it HAPPENED. Tap in for unfiltered convos, insights, and real stories behind the scenes. https://www.tiktok.com/@thatdesh https://www.instagram.com/thatdesh/ https://www.youtube.com/@hypeandhappening/
Language
🇺🇲
Publishing Since
12/12/2023
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Recent Episodes

April 8, 2025
STOP Making These Common Marketing Mistakes in 2025 | Visa SVP CMO CEMEA Tarek Abdalla
<p>Join me in this exclusive interview with Tarek Abdalla, SVP, Chief Marketing Officer CEMEA at Visa, where we dive deep into his journey, challenges, and the lessons learnt on his way to CMO.From personal experiences to professional insights, this conversation is packed with valuable takeaways for anyone looking to grow and succeed.🔹 Topics Covered:✅ Pivoting from FMCG (Mars) to Tech (Google, TikTok)✅ Tackling Emerging Markets✅ The role of the CMO: influencing across the org✅ Leading teams and providing feedback✅ Building community and the power of LinkedIn📢 Don't forget to like, comment, and subscribe for more insightful content! Hit the 🔔 bell icon to stay updated with our latest videos.💬 What did you find most inspiring? Let us know in the comments!🔗 Follow Tarek on Linkedin: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWsyODhzUjVHekJJVXhGRWY2azRsMGsxMEV3QXxBQ3Jtc0trSDdZYkpUWkdFNE1BSmJ3Rm9MNVB3aFFfbHB2WVhQUjM1cnFOZExGOVpIbG1iTVJZZUZfWjRBMU15QWJhNEJ4Q1FUSGNXUkhic1J5T2RDVDQtSmNxX1VJeG5YYnU5cUU5UHE3bTZXcVlYRUtDbmNRbw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftarekabdalla%2F&v=nMf3P2_gPLk" target="_blank" rel="ugc noopener noreferrer"> / tarekabdalla </a>Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGVSOFZ5eFdpdGV1ZVh0b2Y0QS1vZXBzemxaQXxBQ3Jtc0trOV9QdEZldmdaUXRmNjZ0NE5lNU5RbU5HWFJYNDJJdGotbW5WSVVqbXpVcFlNZjZFNWMxZkhQSFBvTEVxRHIwWldTN0dXYUlnSG92clBJaWJ5UU5IZFZZM0daT2JPTVFHUnlIZnhsbDM2NlFKS2pJWQ&q=https%3A%2F%2Fwww.instagram.com%2F_tarek_abdalla%2F&v=nMf3P2_gPLk" target="_blank" rel="ugc noopener noreferrer"> / _tarek_abdalla </a></p>

March 4, 2024
Revealing Africa: Gary Vee's Exclusive Insights & Tips for 9-5 marketing teams on hacking culture
<p>I spent some time with <a href="https://studio.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw"> @garyvee </a> when I was in New York at <a href="https://studio.youtube.com/channel/UCxZzcEtx-1fGsLgj3lvtsgA"> @VaynerMedia </a> and had to get his thoughts on Africa and how to balance your 9-5 whilst still pushing your side hustle: In this chat, we unpack the untapped potential and incredible prospects that lie ahead for Africa! Don't miss out on this eye-opening chat as we talk about the future of Africa – a continent on the cusp of a transformative era 🔗 Don't forget to like, share, and subscribe for more exclusive content featuring industry leaders. Hit the notification bell to stay updated on our upcoming episodes that aim to empower and inspire. Drop your comments below, and let us know which insights resonated with you the most! About Hype & Happening: This is your all-access pass to the inner circle of influence by That Desh. Come with me as I catch up with my friends in marketing and show you what it takes to build a brand. I’m also giving you all access as I catch up with creators driving culture. If it’s HYPED, I’m gonna show you how it HAPPENED!</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/thatdesh/message

February 23, 2024
The secret to authentic leadership | Marcel Swain | Head Marketing Premium Core Heineken
<p>🎙️ Welcome to Episode 03 of our podcast #Hypeandhappening where we unravel the HYPE behind what is HAPPENING ! In this episode, we are thrilled to have Marcel Swain, the Head of Marketing Premium Core at Heineken, sharing his invaluable experiences and wisdom on what it takes to lead with authenticity in the FMCG space whilst driving marketing in culture. 🌐 Join us as Marcel dives deep into his journey, providing a behind-the-scenes look at the strategies and principles that have propelled him to success in the dynamic world of marketing at a global powerhouse like Heineken. From navigating challenges to fostering a culture of innovation, Marcel shares practical insights that anyone at every level can apply to enhance their own leadership style. 🚀 Whether you're an aspiring leader, a seasoned professional, or simply curious about how Heineken is driving marketing in culture, this episode promises to be major inspo. Marcel's candid conversations and genuine approach to leadership make this episode a must-watch for anyone looking to elevate their leadership game. 🔗 Don't forget to follow & review for more exclusive content featuring industry leaders. Hit the notification bell to stay updated on our upcoming episodes that aim to empower and inspire. Drop your comments below, and let us know which insights resonated with you the most! About Hype & Happening: This is your all-access pass to the inner circle of influence by That Desh. Come with me as I catch up with my friends in marketing and show you what it takes to build a brand. I’m also giving you all access as I catch up with creators driving culture. If it’s HYPED, I’m gonna show you how it HAPPENED!</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/thatdesh/message
5 total episodes available
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