I Am Woman magazine, where we continue to celebrate the remarkable women who are shaping our communities.
As we turn the page into another exciting year, we are reminded of the incredible progress women have made in every sector, from entrepreneurship, healthcare to tech, and beyond. The stories in this issue reflect the undeniable power of resilience, determination, and collaboration—qualities that have always been at the heart of every woman’s journey.
This year, we’ve been privileged to share the stories of women who are not only breaking barriers but also redefining what it means to lead. From CEOs and founders to artists and advocates, the women featured in this issue are proof that leadership comes in many forms.
We are particularly inspired by the women who are leading with compassion and innovation, creating pathways for others to follow, and pushing boundaries in ways that have an undeniable impact on the people in our community. Their journeys remind us that success is not just about achieving personal milestones, but about lifting up others along the way.
Through the stories that follow, we hope to foster not just inspiration, but action. We hope you find a sense of connection and empowerment as you move through this year.
Here’s to women who dream big, work hard, and inspire us all to be more, do more, and give more.
In this episode of I Am Woman, Alexa sits down with Katie Carter, founder of Katie Carter Health & Fitness, to explore how fitness is more than just physical strength—it’s a gateway to overall well-being. Katie shares her inspiring journey from personal struggles with mental and physical health to becoming a fitness entrepreneur dedicated to helping others achieve a balanced, sustainable lifestyle.
After a pivotal moment in 2018 led her to prioritize her health, Katie transformed not only her own life but also those of countless others. She launched her business in 2020, offering online coaching during the pandemic and later expanding to in-person training in Kelowna. With a holistic approach that includes stress management, gut health, and mindset training, Katie emphasizes that fitness isn’t about quick fixes—it’s about longevity, confidence, and feeling your best.
Tune in to hear Katie’s insights on building a sustainable wellness routine, the role of mindset in fitness, and how her mother’s unwavering support helped shape her journey. This episode is a must-listen for anyone looking to prioritize their health in a meaningful, lasting way.
12 Mar 2025
Strutting Into Success: Shandi Schwartz on Growth, Giving, and Spring Trends
Strut Footwear has taken a bold step forward with a major expansion, and owner Shandi Schwartz couldn’t be more excited. After temporarily closing in January, the Kelowna-based store has reopened with a bright, spacious layout, allowing for an expanded selection beyond shoes to include handbags, jewelry, and apparel.
Originally a teacher and counselor, Shandi pursued her passion for footwear in 2014, curating a collection of high-quality, unique shoes that stand out from mainstream retailers. Strut has since become known for its commitment to craftsmanship and style.
Beyond fashion, Strut Footwear is deeply rooted in community giving, having raised nearly $40,000 for local students through its round-up initiative for the Central Okanagan Bursary and Scholarship Society (COBSS). Customers have embraced the store’s culture of generosity, further strengthening its impact.
Looking ahead to spring, Strut is bringing in trendy footwear like ballet flats, Mary Janes, loafers, and bold-colored sneakers. With a newly expanded space, a carefully curated collection, and a heart for the community, Strut Footwear continues to step forward in both business and purpose. Now is the perfect time to visit and find your next favorite pair!
10 Mar 2025
A Story of Grit, Growth & Entrepreneurship with Frida Fernandez
In this episode, we sit down with Frida Fernandez, founder of FRF Solutions, to explore her inspiring journey from Mérida, Mexico, to building a thriving business in Kelowna. Frida first arrived in Canada as an exchange student in 2007, never expecting to call a wintery climate home. However, her passion for entrepreneurship and resilience led her to stay, eventually launching her own cleaning business after working her way up in the industry.
Frida shares her experiences as an immigrant entrepreneur, the challenges she faced starting from the ground up, and how she turned her background in business administration into a successful company. She also highlights the importance of community, customer care, and empowering others—especially newcomers navigating the job market.
From overcoming obstacles to creating tailored solutions for clients, Frida’s story is a powerful testament to perseverance, adaptability, and the courage to carve your own path.
5 Mar 2025
Uncorking Success with Monet Meets Merlot
Lynn Braakman, the founder of Monet Meets Merlot (https://www.monetmeetsmerlot.com/), a unique paint-and-wine business that's been a part of the Okanagan community for nearly a decade.
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