Welcome to I'd Rather be at the Beach, the podcast for school marketing managers that's *not* about school marketing management. Instead we talk about everything else that school marketing managers spend their time doing. Their families, their hobbies, the previous jobs they've had, the music they're into, the books they're reading and the holidays they've been on. This is the podcast for you if you're a school marketing manager who likes your job, you might even love your job. But you'd rather be at the beach.
It's the isbi Marketing and Admissions Conference 2024!
#55 - These events are just *so* much fun, I love attending them and speaking to everyone who comes to hear some incredible speakers.
Shout-out to Siobhan Ridley for all the planning she puts into these events.
Episode links below:
The Bonjour Agency (us!): www.thebonjouragency.com (https://www.thebonjouragency.com)
isbi Events: www.isbievents.com/ (https://www.isbievents.com/)
All the Right Movies (Geoff's recommendation): https://open.spotify.com/show/2zcBRzs54jqEX2d7YrS1dd?si=25f60ee4b4ec4037 (https://open.spotify.com/show/2zcBRzs54jqEX2d7YrS1dd?si=25f60ee4b4ec4037)
28 Jun 2024
Russell Speirs on working with schools, running a business and learning Arabic
#054 - Russell discusses his work and changing landscape of independent schools, including the consolidation of schools, the professionalisation of roles within schools, and the increased unpredictability of the sector. He highlights the differences between schools in the UK and schools in the Middle East, emphasising the diversity and energy found in international schools. Russell also discusses the joys and challenges of running his own business and the reasons behind starting it. He also talks about his passion for learning Arabic and the importance of language in understanding different cultures.
Keywords
RS Academics, schools, appointments, marketing, governance, diversity and inclusion, fundraising, independent schools, Middle East, international schools, running a business, starting a business, learning Arabic, language and culture, personal expression, clothing and power dynamics
Links:
www.rsacademics.com (https://www.rsacademics.com/)
www.linkedin.com/in/russell-speirs-27904916/ (https://www.linkedin.com/in/russell-speirs-27904916/)
Contact me:
www.thebonjouragency.com (https://www.thebonjouragency.com/)
simon@thebonjouragency.com (mailto:simon@thebonjouragency.com)
14 Jun 2024
🤩 Nicola Lutz on Professional Sales Skills in Schools
#053 - Nicola Lutz, founder of No Fluff, talks about sales & marketing in the education sector. They discuss the challenges faced by Admissions teams in converting leads, the importance of professional sales skills in schools, and the need for follow-up and engagement with prospective families. Nicola also shares insights from the No Fluff Fest event, which focuses on lead generation and sales techniques for schools. Overall, the conversation highlights the need for a more strategic and proactive approach to admissions and marketing in the education sector.
Keywords
sales, marketing, education sector, admissions, lead generation, follow-up, engagement, No Fluff Fest
Takeaways
Admissions teams in schools often face challenges in converting leads due to a lack of professional sales skills and support.
There is a need for a more strategic and proactive approach to admissions and marketing in the education sector.
Follow-up and engagement with prospective families are crucial in the admissions process, from the initial inquiry to the offer acceptance stage.
No Fluff Fest is an event that focuses on lead generation and sales techniques for schools, providing valuable insights and ideas for increasing admissions.
Links:
https://www.linkedin.com/in/nicola-lutz/ (https://www.linkedin.com/in/nicola-lutz/)
Contact me:
www.thebonjouragency.com (https://www.thebonjouragency.com/)
simon@thebonjouragency.com (mailto:simon@thebonjouragency.com)
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Spotify
5.0 / 5
2 ratings
Host of I'd Rather be at the Beach?
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