I Don’t Care is the podcast for business owners who are sick of the bullshit.
Hosted by Nicole Haney — multiple business owner, strategist, and leadership coach — this show isn’t about fluffy affirmations, hustle-harder clichés, or guru advice recycled a thousand times on your feed.
This is the place where we call out the lies you’ve been sold about leadership and business, strip away the noise, and focus on what actually builds a company that works.
Each episode delivers:
A punch-in-the-gut reality check about the things you should stop caring about as a business owner.
Unapologetic truth about what leadership really takes.
Actionable steps you can implement immediately to fix your systems, lead your team, and grow your business without burning out.
Because here’s the truth: Most business owners aren’t failing because they don’t care enough. They’re failing because they care about the wrong shit.
So if you’re ready to stop drowning in chaos, stop buying into hustle culture, and finally build a business that actually works — this is your podcast.
I Don’t Care. And neither should you.
Send us a text Burnout is bullshit. Now let me say, I know that I'm about to catch so much shit from people on this episode, if you just look at the title. I know. But I also know that I'm coming from a place of the reality of "been there, done that". I get it, and I don't want people to think that I am dismissing your exhaustion. I'm definitely not. This is not me minimizing how heavy things feel, and it's definitely not me saying you are not tired or that you're not overwhelmed. What it i...
24 Dec 2025
The UPDATED 80/20 Rule In Business
Send us a text I wanna talk about something today that could actually genuinely change the way that you lead in your business. It's not because it's a trendy business concept, but more because it actually forces you to confront one of the biggest reasons that you're probably overwhelmed. It's because you expect a hundred percent in areas in your business from your team where 80% would actually be enough. The truth is your business doesn't need perfection. What it needs is consistency, standa...
9 Dec 2025
Recalibration: Pausing to Lead with Clarity
Send us a text Today we are gonna talk about where I've been. Not necessarily because I owe you an explanation, but because there's definitely a leadership lesson in this that I think every business owner needs to hear, that we don't always talk about. I didn't necessarily fall off. I didn't burnout. I think burnout is bullshit. We'll talk about that in a later episode though. Don't come for me right now. I just stepped back. It was an intentional, very deliberate and completely...
1 Nov 2025
Stop Apologizing for Your Standards
Send us a text I wanna talk about something that took me a little bit of time to understand, and it's that when you have standards, that doesn't make you difficult. And it doesn't make you cold. It doesn't make you unapproachable, and it definitely doesn't make you mean. It doesn't matter what people tell you or what people say. None of those things are true because you have standards and expectations. What it does is, it makes you clear, and for whatever reason, people have gotten real unco...
21 Oct 2025
I Miss The Old Me
Send us a text Man, I feel like maybe I am going through an identity crisis. I've been spending a lot of time talking about identity of you and your business, and you and your brand, and lately I've been thinking a lot about like - the old me, the version of me. Before the titles, before like all the systems. Just - the me before, like every decision felt like it carried someone else's paycheck or stability or their future. For you business owners, I know that you understand the weight of t...
13 Oct 2025
The Weight Of Leadership (And The Hurt That Comes With It).
Send us a text Well. 👀 It has been a hell of a month, and that explains the little break in releasing episodes. This episode is gonna be pretty real and pretty raw. I have had a hell of a month, and it's not been the kind that's filled with the chaos of fire drills, compliance and audits, and back-to-back coaching calls. It's been more like the kind that makes you like stop, take a deep breath (or 10) and ask yourself, what in the fuck am I doing right now? Or what in the hell just happened?...
18 Sept 2025
"Hustle" Isn't A Strategy.
Send us a text So, last night I was scrolling on Facebook like I do, and in about I don't know, five minutes, I counted like eleven (11) different business coaches all screaming the same bullshit; "grind harder, work while you sleep, push until you make it!!!" I sat there and I thought to myself... "how are people still buying this bullshit?". Because, I don't get it: I don't give a shit about hustling and grinding, and neither should you. Hustle. Isn't. Strategy. It's desperation with a re...
11 Sept 2025
"No." Is A Full Sentence
Send us a text No. That's it. That's the sentence. And if that word alone makes you uncomfortable, buckle up. Because this episode is about to slap you in the face, and I'm okay with that because here's the truth: Every single time you say yes, when you mean to say no, you're lying. You're lying to yourself. You're lying to the other person, and you're definitely lying about the kind of business you actually wanna build. And liars don't make it long-term in business so...... Support the show
6 Sept 2025
Imposter Syndrome Is BS.
Send us a text I am going to get kind of real with you today on a hot topic that I just think is bullshit. Imposter syndrome. It is an absolute buzzword on the internet right now and has been for a while, and frankly, I just think that it is bullshit, and it's a way for us to continue to lower our expectations and have an excuse to not get out of our own way. You may not agree with everything that I have to say, and that's okay. That's not what this podcast is about. It's not about you agre...
4 Sept 2025
Stop Calling Your Team "Family".
Send us a text I'm aware, this could get hit with backlash and I don't care. There are two words in my agency that you will never hear my team use. Maybe three. Now that I've said that, because "never" is also another word, but the two words that my team does not use is "family" and "love". I know that already, some of you are maybe a little bit uncomfortable because you've been saying those words in your agency for years, but words matter. And those words create expectations you cannot and...
2 Sept 2025
The "No One Will Care About My Business As Much As I Do" Trap.
Send us a text I TOO HAVE BEEN GUILTY OF SAYING THE SAME THING THAT I'M ABOUT TO RIP APART. "No one will care about my business as much as I do", or it's ugly cousin "No one will ever work as hard as I do". You've said it. I've said it. Every business owner I know has said it. And if you're saying it right now, you probably think it makes you sound committed or hardworking or maybe even noble. But let me be clear, that belief, that sentence...it is not a badge of honor. It is a neon flashin...
1 Sept 2025
Why I Get To Say All These Things.
Send us a text To start, I explain what "I Don't Care" is all about. Now if you're wondering who I am and why I get to say all these things, here's the short version. I built my business in the middle of chaos. I was working full-time doing investigations during the day of abuse and neglect of individuals with mental illness and developmental disabilities. I was also starting and running my own business in the senior care world. I would investigate during the day. I'd build staff schedules l...
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