About I Have Notes — The Culture Marketing Podcast
#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve.
The first place for updates: abiola.substack.com
Watch on YouTube: https://www.youtube.com/@heyabxola
Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
How to Grow Your Audience With Long-Form Content | I HAVE NOTES
People don't watch something that's boring. They don't care how long it is, as long as it keeps their attention. That's the whole episode in one line. I'll be talking through what I've been noticing across TikTok, YouTube, and Twitch, and why the real problem is never the length of your content.I get into what Negin's TikTok comments taught me, why Issa Rae dropping her series on TikTok says more than we think, and how IShowSpeed streaming the World Cup on Twitch proves people will stay locked in for hours, no matter how long your content is.
About: #IHaveNotes (https://www.youtube.com/hashtag/ihavenotes) is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonWEARING:Toteme T-Lock Bag https://go.shopmy.us/p-79511700 (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUVdQekhUMHpXbzRQZmU5czVkSzJMZnxBR3JiS2FtUnpLMHFhR1BXMk12cTA0Rzg1U3YyTGw0SndUcENLd1J5Z0FVdTMta2xEUURIQ3lQNHk1S0dJWEZnYUI4ZWlaeXA5ZkJCSjROSlVFR3pSRlk1TVo2N3N5cVBkWEp3&q=https%3A%2F%2Fgo.shopmy.us%2Fp-79511700&v=AYmeVZS3YE8)Zara Asymmetric Skirt https://go.shopmy.us/p-79511967 (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUktRdksycmlIeXl6a1pmWHRreDc1R3xBR3JiS2FsdVdocUQ0NGp5WTFGV0UxbU1SQWRnUXF5THREcjB6UW1zNmR2cHpFRmhRc1JUUnVQSm53RjhRelg3Si0xUi1VbFV0VmpScmhvdWJZengtNzI2blhVU3BrWGtNNU1D&q=https%3A%2F%2Fgo.shopmy.us%2Fp-79511967&v=AYmeVZS3YE8)Get #IHaveNotes (https://www.youtube.com/hashtag/ihavenotes) straight to your inbox: https://abiola.substack.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rVE5zczBDT3Izd3QyU1V4djllQjlXMnxBR3JiS2FtVzlsa21xbnpjNHZwWER0dFFwSVhMVGp6cHVHdnRKNDNNX2V0WnV6QVo5WGthMEVISnVkclBFMmxvMzNtbTRndy1ZMjgzSi1VcGljOTBVOHl2MmRTMUw2X25ESFZj&q=https%3A%2F%2Fabiola.substack.com%2F&v=AYmeVZS3YE8)#IHaveNotes (https://www.youtube.com/hashtag/ihavenotes) - New episodes out every week — let me know what you thinkSocial: / abxola (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rVFdYN2Mzc3pyT21pTi1kV0VxNDlBTHxBR3JiS2FtQWVWSVlpR1UweVdsSHhmUmhlb2Y0emdvT1Rzd09xbGh0d2x1ak5hb0lLdlJweFZ6b3dETTZhN3Q4ME5XWGk1TkxKYUM3VVJyOFJGYV9Oc0dmVHl4aVFEbjI3MUct&q=https%3A%2F%2Fwww.instagram.com%2Fabxola%2F&v=AYmeVZS3YE8) + / abxola (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rVHJiWi0wWmZYamNMUG5SejdWUi0tUHxBR3JiS2FrYWc4Wk1UOFN3bnM3djNFYTlBWnpVaUxFdVA1eEdCQUJoOTRFX1hYUmxwNUxKdml2OWpNYVMtTEJJX1kzRGlrWmltYzZIbmJIQjhiN09CaFN4Q0NSTUV6eEhNSzl3&q=https%3A%2F%2Fwww.tiktok.com%2F%40abxola&v=AYmeVZS3YE8)
2 Aug 2026
How to Turn “Failure” Into Your Greatest Comeback | I HAVE NOTES
Arsenal's first Premier League win in 22 years. The Knicks' first win in 53. Jordyn Woods going from scandal to having her bag featured in the Guggenheim. What do they all have in common? They understood something most people miss: rock bottom is actually a trampoline.In this episode, I'm breaking down the hero's journey, the storytelling structure behind every great comeback, and how to use it in your own brand or business.
About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
26 Jul 2026
How to Ride the Wave like The Carters | I HAVE NOTES
People always say it's hard to do what celebrities do. They have more resources, longer history with fans and access we don't have. But one thing I've learnt is, you can always learn from the pattern. The how is always a blueprint, even when the what isn't.In this episode, I'm breaking down the blueprint behind Jay-Z and Beyoncé's recent rollout. From the Roots Picnic announcement to the Cecred documentary to that surprise HBO series. We get into building momentum, staggered storytelling, and why the biggest brand moments are rarely a one-and-done.
About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
9 ratings
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
70
Social presence
97
YouTube
0
Engagement
32
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