I Love Marketing

About I Love Marketing

Topical podcast about all things marketing, with an academic bent.

Publisher

The Marketing Professor

Category

business

Language

en

Explicit

No

First episode

15 Dec 2021

Latest episode

25 Jul 2023

Latest episodes

14 episodes in the feed.

1. 

   25 Jul 2023

   Intro to Marketing Analytics

   This episode is a brief introduction into the world of Marketing Analytics.

2. 

   5 Apr 2022

   New Products

   Short episode on developing new product offerings.

3. 

   13 Jan 2022

   Consumer Behavior

   Understanding consumers is key to being able to provide them something of value. This brief episode is an introduction to the concept of consumer behavior.

4. 

   13 Jan 2022

   The Marketing Plan

   A brief introduction of the marketing plan.

5. 

   13 Jan 2022

   Segmentation and Targeting

   An introduction into segmentation and targeting as tools to help create strategic focus.

6. 

   13 Jan 2022

   Digital Marketing

   An introduction into digital marketing.

7. 

   13 Jan 2022

   Brand Positioning

   An introduction into brand positioning as a marketing strategy.

8. 

   13 Jan 2022

   Business Buying Behavior

   An introduction in B2B behavior.

9. 

   29 Dec 2021

   Delivering Value: Distribution Strategy

   Delivering value in marketing through distribution strategy.

10. 

    29 Dec 2021

    Capturing Value: Pricing Strategy

    Capturing value in marketing through pricing strategy.

11. 

    29 Dec 2021

    Communicating Value: Communication Strategy

    Communicating value in marketing though communication strategy.

12. 

    29 Dec 2021

    Creating Value: Product Strategy

    Creating value in marketing through product strategy.

13. 

    15 Dec 2021

    Developing Marketing Strategies

    Discussion on marketing planning.

14. 

    15 Dec 2021

    What Is Marketing?

    Basic introduction to marketing.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

8 ratings

Contact I Love Marketing

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.