I Need More Coffee And Better Ideas

About I Need More Coffee And Better Ideas

A podcast for news publishers. Join us for an informal chat with industry experts about thought-provoking topics and hear about matters that lie close to their hearts. Grab a coffee and join us for a dose of inspiration.

Publisher

Norkon

Category

news

Language

en

Explicit

No

First episode

16 Jul 2024

Latest episode

12 Aug 2025

Latest episodes

31 episodes in the feed.

1. 

   12 Aug 2025

   #30 Barry Adams: On Google, AI, and the Future of Publisher Traffic

   Search isn’t going away, but “peak search” is here. Barry Adams returns to unpack Google’s rapid shift to AI, the rise of “AI Mode,” and what this means for user behavior and publisher traffic. He shares why live blogs and newsletters matter more than ever, and how publishers can prepare for a post-peak search world. He also dives into why classic brand signals shape AI answers, even if your content gets consumed differently than what you might wish for.

2. 

   21 May 2025

   #29 Lena K: Leadership, AI and Beyond the Newsroom

   Are we truly digital-first — or just acting the part? Media veteran Lena K Samuelsson reflects on her transformative tenure at Aftonbladet, Sweden’s largest digital news outlet. Drawing on her experience at Schibsted, she shares three pivotal moments that shaped her leadership: empowering a new generation of editors, accelerating digital transformation during the pandemic, and grappling with the rise of AI in journalism.

3. 

   6 May 2025

   #28 NZZ: Purpose-Driven Approach to Digital Innovation in Swiss Media

   Alexandra Chillag, Strategy & Portfolio Manager at NZZ, guides us through the unique strengths of the Swiss media landscape, the strategic importance of trust, and how NZZ is balancing its rich heritage with innovation. She highlights NZZ's early adoption of AI-driven technologies like propensity modeling for subscriptions, their approach to meeting younger audiences’ "liquid expectations," and the organization's conscious effort to build direct, loyal relationships with their readers in an increasingly fragmented digital ecosystem.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

6,523

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 61 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

82

Social presence

0

YouTube

68

Engagement

32

Contact I Need More Coffee And Better Ideas

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.