Iconoclasting
Claim This Podcastby Sarah Smith
Podcast Overview
<p>The road not traveled can be rockier, but it also teaches you more. Hear from people who had unconventional and non-linear pathways into what they do now, how they got there, and why it matters that they rejected the norms and focused on how to build what fits for them.</p>
Language
🇺🇲
Publishing Since
2/21/2026
1 verified contact email on file for Iconoclasting
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Recent Episodes
June 18, 2026
EP 09 - Iconoclasting with Ilana Morris
<p>What if the career you were meant for is one you've never even heard of?</p><p></p><p>In this episode of Iconoclasting, I sit down with Ilana Morris, an OBM (Online Business Manager) and Systems Strategist at IAM Business Solutions, who went from educator to online business expert without following a single traditional step. Her story is a masterclass in recognizing the value of what you already know, building the technical skills that make you irreplaceable, and finding a community that opens doors you didn't know existed.</p><p></p><p>Ilana's journey is proof that a non-traditional path isn't a detour; it's often a shortcut to doing work that actually fits who you are.</p><p></p><p>Here's what we cover:</p><p><br />✅ How Ilana transitioned from education to Online Business Management<br />✅ Why transferable skills are more powerful than most people realize<br />✅ What an OBM actually does and why businesses need one<br />✅ The role of data management and systems strategy in online business<br />✅ Why knowing "the codes" makes you irreplaceable in any industry<br />✅ How community and networking accelerate non-traditional career paths<br />✅ Actionable advice for identifying and leveraging your own transferable skills</p><p></p><p>Whether you're a teacher, a career-changer, or an entrepreneur trying to get more organized, this episode will challenge how you think about the skills you already have.</p><p></p><p>Ilana Morris specializes in designing end-to-end client experiences for mission-driven founders. With 10+ years in operations, data management, and organizational systems, she blends strategic thinking with hands-on implementation to create systems that feel intuitive, supportive, and sustainable.</p><p></p><p>As a values-aligned, queer professional and advocate for equity, she brings a human-first approach to every engagement that honors capacity, lived experience, and the emotional realities of entrepreneurship. Her work helps founders move from operational chaos to calm clarity, giving them the freedom to lead, rest, and grow without burning out.</p><p>—</p><p>🔗 CONNECT WITH ILANA:<br />🌐 Website: <a rel="noopener noreferrer nofollow" href="https://iambusinesssolutions.com" target="_blank">https://iambusinesssolutions.com</a><br />🐦 Twitter: <a rel="noopener noreferrer nofollow" href="https://twitter.com/IlanaMorris" target="_blank">https://twitter.com/IlanaMorris</a></p><p>📚 RESOURCES MENTIONED:<br />OBM Training Programs: <a rel="noopener noreferrer nofollow" href="https://www.obmtraining.com" target="_blank">https://www.obmtraining.com</a><br />Systems Strategy Resources: <a rel="noopener noreferrer nofollow" href="https://www.systemsstrategies.com" target="_blank">https://www.systemsstrategies.com</a></p><p>—</p><p>📌 Subscribe to Iconoclasting for more conversations on non-traditional paths, entrepreneurship, and building businesses on your own terms.<br />📲 Follow me on Instagram: @iconoclastinnovationsllc<br />🎙️ Listen on your favorite podcast platform</p><p>—</p><p>⏱️ CHAPTERS:<br />00:00 Introduction to Ilana Morris and Her Journey<br />02:53 From Education to Online Business Management<br />05:35 Navigating Career Transitions and Skill Development<br />08:20 Understanding the Role of an Online Business Manager<br />11:05 The Importance of Community and Networking<br />13:52 Lessons from a Non-Traditional Path<br />16:11 Final Thoughts and Key Takeaways</p><p>—</p><p>🔑 KEYWORDS: online business manager, OBM, systems strategist, non-traditional career, transferable skills, career transition, online business management, entrepreneurship, community building, Iconoclasting podcast</p>
June 4, 2026
EP 08 - Iconoclasting with Julia Bocchese
<p>Most small businesses are ignoring two of the most powerful tools for building their digital presence: Pinterest and SEO. In this episode of Iconoclasting, I sit down with Julia Bocchese, founder of Julia Renee Consulting and an expert SEO and Pinterest strategist who works with creative and holistic businesses to help them show up where their customers are actually searching.</p><p></p><p>Julia is an SEO, Pinterest, and AI search strategist who helps businesses get found online and attract the right clients through search. She’s the founder of Julia Renee Consulting, where she builds clear, sustainable strategies focused on real growth, conversions, and long-term visibility, without the confusing jargon.</p><p></p><p>Julia shares how she went from a traditional corporate career to full-time freelancing, what five college minors and a lot of trial and error taught her about building expertise, and why Pinterest is one of the most underrated search platforms for small businesses, especially in niche markets with less competition.</p><p></p><p>We cover: </p><p>✅ Why Pinterest is a search engine, not just a social platform </p><p>✅ How smaller niches on Pinterest create less competition and more opportunity </p><p>✅ The real impact AI is having on SEO strategies right now ✅ How to build a strong, sustainable digital presence as a small business </p><p>✅ Julia's journey from corporate job to freelance consulting </p><p>✅ Why learning from multiple sources is the key to staying ahead </p><p>✅ Advice for navigating a nonlinear career path</p><p></p><p>Whether you're a small business owner, a freelancer, or just trying to figure out how to actually get found online, this conversation is for you.</p><p></p><p>📌 Subscribe for new episodes of Iconoclasting </p><p>📲 Follow me on Instagram: @iconoclastinnovationsllc </p><p>🌐 Learn more about Julia: <a rel="noopener noreferrer nofollow" href="https://juliareneeconsulting.com/" target="_blank">https://juliareneeconsulting.com/</a></p><p>—</p><p>⏱️ CHAPTERS: </p><p>00:00 Introduction to SEO and Pinterest Strategies </p><p>02:32 Exploring Julia's Business and Niche </p><p>05:19 Educational Background and Career Path </p><p>10:58 Transitioning to Freelancing and Business Ownership </p><p>16:46 The Impact of AI on SEO Strategies </p><p>22:24 Advice for Nonlinear Career Paths</p><p>—</p><p>🔑 KEYWORDS: Pinterest marketing, SEO for small business, SEO strategy, AI and SEO, Pinterest SEO, Julia Renee Consulting, digital marketing for small businesses, freelancing, content strategy, Iconoclasting podcast</p>
May 21, 2026
EP 07 - Iconoclasting with Genie Gratto
<p>What does it take to turn a journalism background into a thriving communications business?</p><p></p><p>In this episode, I sit down with Genie Gratto, CEO and founder of GWRITES, to talk about her journey from journalist to nonprofit communicator to full-time entrepreneur. Genie shares the real story behind building a narrative strategy business, including the financial mistakes, the mindset shifts, and the storytelling philosophy that drives everything she does.</p><p></p><p>In this episode, we cover:</p><p>✅ How GWRITES evolved from a side hustle to a full-time business</p><p>✅ Why directness is the foundation of great narrative strategy</p><p>✅ The mindset that changed how she approaches opportunity</p><p>✅ Financial challenges entrepreneurs face in the early stages (and how to navigate them)</p><p>✅ How storytelling connects audiences to mission and drives real impact</p><p>✅ Why adaptability is the most important trait for entrepreneurs</p><p></p><p>Whether you're a communicator, an aspiring entrepreneur, or a nonprofit professional, this conversation is full of practical wisdom you can use right now.</p><p></p><p>🎙️ Listen on your favorite podcast platform</p><p>📌 Subscribe for new episodes every other Thursday</p><p>📲 Follow me on Instagram: @iconoclast_innovations_llc</p><p>—</p><p>⏱️ CHAPTERS:</p><p>00:00 The Genesis of GWRITES</p><p>02:45 Navigating the Journalism Landscape</p><p>05:29 The Evolution of Narrative Strategy</p><p>08:15 Lessons from Entrepreneurship</p><p>11:05 The Importance of Directness and Opportunity</p><p>13:41 Financial Lessons and Mistakes</p><p>16:26 Advice for Aspiring Entrepreneurs</p><p>—</p><p>🔑 KEYWORDS: narrative strategy, content strategy, women entrepreneurs, journalism to entrepreneurship, nonprofit communications, GWRITES, storytelling for business, entrepreneur advice, communications consulting, podcast for entrepreneurs</p>
9 total episodes available
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Frequently asked questions
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- What is Iconoclasting?
<p>The road not traveled can be rockier, but it also teaches you more. Hear from people who had unconventional and non-linear pathways into what they do now, how they got there, and why it matters that they rejected the norms and focused on how to build what fits for them.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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