Icons in the Making

About Icons in the Making

Icons in the Making is an award-winning podcast from Lippincott, the global brand, marketing and experience consultancy behind the world's best brands. In each episode, you'll hear from the leaders and change agents at today's most innovative, purpose-driven, and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them. You’ll hear the topics that matter most to marketers and business leaders, and learn insights to help you navigate the challenges and opportunities shaping the future.

Publisher

Lippincott

Category

business

Language

en

Explicit

No

First episode

1 Jan 2022

Latest episode

21 May 2026

Latest episodes

10 of 45 episodes have a transcript.

1. 

   21 May 2026TRANSCRIPT

   From consumer icon to network powerhouse with Nokia’s Stacey Brierley

   Nokia VP of Brand Stacey Brierley and Lippincott's Louise Cantrill discuss intentional evolution and redefining legacy brands for global connectivity.

2. 

   4 Feb 2026TRANSCRIPT

   Unlocking growth through experience-driven marketing with Jill Cress

   Jill Cress, former Chief Marketing & Experience Officer at H&R Block, explores uniting marketing with customer experience leadership as a strategic advantage in a conversation with Tom Ajello, Lippincott's Global Director of Experience, Innovation & Engineering, revealing trust as the foundation for business success in this interview.

3. 

   23 Jan 2025TRANSCRIPT

   Unwrapping transformation with PepsiCo

   Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, manage their portfolio, leverage technology, and create experiences for consumers, faster than anyone else. Tune into this special episode, recorded live from Davos, to hear more about how Athina has utlilized the power of AI to promote cross-functional teamwork and how she's put her people at the center of the brand.

Inside a recent episode

From consumer icon to network powerhouse with Nokia’s Stacey Brierley

Published 21 May 2026 · Transcript excerpt

[…] And increasingly, as we look at the AI super cycle and what's coming, the network is absolutely going to be the backbone of making sure a lot of that works really well. It doesn't necessarily happen in the most linear fashion. Sometimes it feels as though nothing's happening for a while. Sometimes it takes leaps. If you look at it from the perspective, not of the company, but of the brand journey, we've got a brand that has an enormous amount of brand love. When I joined the company, we had over 97% brand awareness around the world, which if you think about it is just the most amazing, amazing situation to be in. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

55 ratings

Spotify

4.8 / 5

26 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

80

Social presence

0

YouTube

0

Engagement

77

Contact Icons in the Making

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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