ICS Podcast: Everything Digital

About ICS Podcast: Everything Digital

The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

Publisher

ICS-digital and ICS-translate

Category

business

Language

en

Explicit

No

First episode

19 Oct 2022

Latest episode

28 Sept 2026

Latest episodes

1 of 110 episodes have a transcript.

1. 

   28 Sept 2026

   The Human-Machine Memory Gap: Introducing Distinctiveness Intelligence® with Laura Smith

   In this episode Ben Thompson, Senior Account Manager sits down with Laura Smith, Head of Client Strategy to discuss The Human-Machine Memory Gap - a whitepaper launched by ICS earlier this year. They discuss the research that went into the piece, why it's important for marketers working in SEO or AI search, and how its development informed the launch of Distinctiveness Intelligence, a data-led, behavioural and performance-powered proprietary framework that strengthens visibility, enhances AI discovery and amplifies digital distinctivenes - ultimately helping brands to be remembered by humans, retrieved by AI and chosen by both.

2. 

   7 Sept 2026

   AI, Prompting & the Future of Design

   In this episode, Jack and Elena from the ICS-digital creative team dig into where AI prompting meets traditional design. They'll discuss why a good prompt is really just a good old-fashioned brief, how to move from vague first attempts to polished outputs through iteration, and why AI makes systems thinking, business awareness and good taste more valuable than ever.

3. 

   24 Aug 2026

   Money 20/20's Oliver Smith on Multichannel Finance Content and the Power of In-person Events in Regulated Sectors

   Money 20/20 Europe is one of the standout events in the finance sector - but what goes into curating such a powerhouse? Head of Content Olly Smith joins the podcast to discuss what makes a great speaker, how to pitch a compelling panel, the importance of happenstance and unplanned encounters, and the evolving role of content in regulated sectors in the age of AI.

Inside a recent episode

Exporting for Global Growth in Travel and Tourism with Final Rentals Founder Ammar Akhtar

Published 3 May 2024 · Transcript excerpt

[…] So, my promise was always that, you know, we will be ahead when it comes to digital and tech, right? So, so when we give access to kites to a normal business owner who never had any tech savvy, you know, kind of things before, you know, with him, not a very tech savvy person. So, when they have access to kites and they can use it, you know, with a click of a button, don't need any training to use it. So, they believe, man, okay, you know what, this is a company that I want to work with. So, it gives them this feeling of ownership, man, this is fantastic, this company I want to work with, they're always thinking forward, something is happening here, you know, they're not stopping, you know, they're always reinventing, developing something. […]

Who has been a guest on ICS Podcast: Everything Digital

Names identified in recent episode analyses. Showing up to five guests.

• Nandy Dales
• Pere Monguió
• Charlotte Ford
• Jenni Ashwood

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

12 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

85

Social presence

0

YouTube

0

Engagement

77

Contact ICS Podcast: Everything Digital

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about ICS Podcast: Everything Digital