Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.
How Ryan Clark Pivoted From Forcing Fumbles to Winning Emmys
Ryan Clark discusses his transition from NFL player to Emmy-winning sports media personality and podcast host, highlighting the importance of seizing opportunities and overcoming adversity in this interview.
14 May 2025
Lena Waithe Breaks Down the Modern Hollywood Playbook
Lena Waithe shares her journey from a young girl with an idea to an Emmy-winning writer and producer, discussing navigating Hollywood, staying true to her vision, and shaping her legacy in this interview.
29 Apr 2025
Jae Tips Had a Sneaker of the Year at ComplexCon—So Why’d He Storm Out in Protest? | IDEA GENERATION
In 2020, a 30-year-old father of two in the Bronx had an idea. While struggling to establish a music career, John Jaequan Cotton, better known as Jae Tips, took inspiration from the streetwear brands he loved and committed fully to a vision for a personal brand focused on apparel and merch.After building an organic following for his designs, Jae stepped outside of his comfort zone and started knocking on the doors of the people who could help scale his vision. That hustle led to a partnership with an obscure running shoe brand, Saucony, and a series of beloved footwear collaborations that captured the imagination of the sneaker community.But despite critical and cultural acclaim, the harsh economics of streetwear and the crowded footwear landscape mean that Jae still cannot take success for granted.And it all started with one idea…
Chapters:0:00 - Intro2:15 - Growing Up / Early Influences4:50 - Dealing with Social Anxiety 6:08 - The Influence of Billionaire Boys Club and BAPE8:10 - Lessons Learned Working at Footlocker9:10 - Music Career / Shifting Focus to Merch13:00 - Opportunities During COVID15:00 - Creating Hats, Sneakers, and Shirts17:55 - Keys to Building Community19:30 - First Sneakers with Saucony24:17 - Balancing Supply & Demand / Marketing27:30 - Aftermarket and Resellers29:00 - Five Year Plan / Managing Growth of the Brand32:40 - Biggest Challenges as an Entrepreneur38:20 - Aspirations / What’s Success?40:30 - Leaving ComplexCon Sneaker of the Year Panel43:05 - Turning Adversity into Art
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
37,377,080
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
42 ratings
Spotify
4.9 / 5
58 ratings
Podcast Authority Score: 63 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
69
Social presence
0
YouTube
93
Engagement
51
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