The Idea to Income Podcast is a weekly workshop-style podcast for aspiring entrepreneurs, who want to learn how to start and scale a successful online business.
Each week I share practical lessons and have candid conversations about everything you need when you are going from Idea to Income.
It’s not just bells and whistles like images and colour that create a brand: It’s maintaining a consistent online presence.
Today on the Idea to Income Podcast we are going to talk about strengthening your brand by finding your brand voice and keeping it consistent with who you truly are.
· Understanding what a “brand voice” is
· How colours and images are actually metaphors
· Reinforce your voice, with your voice...
· Do not hide behind your brand.
· Your message is different than hers!
· The three ‘T’s to being authentic
Links and resources:
· Follow me on Instagram: @thevirtualstudio (https://www.instagram.com/thevirtualstudio/)
· For more about me and what I do, check out my website. (https://www.thevirtualstudio.ca/)
Make sure you hit SUBSCRIBE so you don’t miss out on any of my business start-up lessons, in the coming weeks.
And, if you enjoyed this episode, please leave me a rating and a review?
Thanks!
9 Mar 2021
Create and Design Your Brand Identity.
Aside from what service or products you offer your brand is going to play a very large role in your success. Mr. Bezos is right, your brand is a representation of you, which is why it is imperative to put together a good strategy. Branding is not just about your fonts, colours, logos and design it also is about your values, your purpose and the message you are putting out there.
In this episode we talk about the 7 VERY important pillars in creating your brand identity that will help you create your unique and authentic brand.
Choosing your authentic voice.
Ensuring your Mission and your vision are clear.
Knowing your target audience.
Choosing a business name.
Creating a defined colour pallet.
Using a professional design.
Staying unique.
Links and resources:
Download my free Brand Clarity & Design Workbook (https://www.thevirtualstudio.ca/wp-content/uploads/2020/09/Bootcamp-Brand-Clarity-and-Design.pdf)
Follow me on Instagram: @thevirtualstudio (https://www.instagram.com/thevirtualstudio/)
For more about me and what I do, check out my website. (https://www.thevirtualstudio.ca/)
Make sure you hit SUBSCRIBE so you don’t miss out on any of my business start up lessons, in the coming weeks.
And, if you enjoyed this episode, please leave me a rating and a review? Thanks!
3 Mar 2021
Writing a Business plan using the 5 pillars for success.
Writing a simple business plan is going to decrease future stresses and overwhelm so you can move forward confidently with a plan in place. Your business plan is going to cover the 5 essential pillars or key elements that every business needs. These 5 key elements are - People, Product, Purpose, Promotion, and Profit. If you don’t have these five things, you don’t have a business. You have a hobby.
You don’t want to miss:
Pillar 1: The People Plan
Pillar 2: The Product Plan
Pillar 1: The Purpose Plan
Pillar 1: The Promotion Plan
Pillar 1: The Profit Plan
Links and resources:
Episode Transcript, (https://www.thevirtualstudio.ca/s01-ep3-transcript/) with episode downloads
Make sure you hit SUBSCRIBE so you don’t miss out on any of the business start-up training over the next few weeks!
And, if you enjoyed this episode, please leave me a rating and a review? Thanks!
3 Mar 2021
Creating a solid foundation is the key to long-term success
In this episode, I talk about all the things no other business podcast talks about – registering your business and obtaining your tax id. Sounds enticing, doesn’t it? Give me permission to bore you this ONE AND ONLY TIME – to talk about all the things you need to do before you start your business. It will be all unicorns and rainbows next time, I promise!
You don’t want to miss:
Niching Down Your Business Idea
Deciding on your company business structure
Getting a BIN (Canada) or EIN (United States) for your business
Setting up your business bank account and bookkeeping
Preparing to set boundaries for your home office.
Links and resources:
CRA: Registering your business. (https://www.canada.ca/en/revenue-agency/services/tax/businesses/small-businesses-self-employed-income/setting-your-business.html#rgstrng_bsnss)
CRA: Setting up your business structure. (https://www.canada.ca/en/revenue-agency/services/tax/businesses/small-businesses-self-employed-income/setting-your-business.html#bsnss_strctrs)
CRA: Applying for your BN (https://www.canada.ca/en/services/taxes/business-number.html)
IRS: Applying for your EIN (https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online)
Canadian Bank: Tangerine (https://www.tangerine.ca/en) (Joelene’s referral code a.k.a Orange Key: 49626151S1 )
U.S Banking: Spark Business Banking (https://www.capitalone.com/small-business-bank/)
Episode Transcript (https://www.thevirtualstudio.ca/s01-ep2-transcript-2/), with episode downloads
Make sure you hit SUBSCRIBE so you don’t miss out on any of the business start up training over the next few weeks!
And, if you enjoyed this episode, please leave me a rating and a review? Thanks!
3 Mar 2021
Welcome to the Idea to Income Podcast!
It’s time to stop the overwhelm and cut through the confusion when it comes to starting your own business. Let me help you create a business that is going to stand the test of time and provide you with the financial and time freedom you dream of.
But first, there are two things you need to do before you jump in!
You don’t want to miss:
· A short story about your host, Joelene Mills
· Taking a realistic assessment of your business idea.
· Finding out if there is a paying market for your idea
PLUS, the two quickest ways to research and know if there is a current need for your idea!
Links and resources:
· Amazon.com (https://www.amazon.com/) or Amazon.ca (https://www.amazon.ca/)
· Survey Monkey (https://www.surveymonkey.com/)
· Business Idea Checklist (https://www.thevirtualstudio.ca/wp-content/uploads/2021/03/Episode-1-Checklist.pdf)
· Episode Transcript (https://www.thevirtualstudio.ca/s01-ep1-transcript/), with suggested survey questions & free download
Make sure you hit SUBSCRIBE so you don’t miss out on any of the business start-up training over the next few weeks!
And, if you enjoyed this episode, please leave me a rating and a review? Thanks!
14 Feb 2021
Coming Soon: The Idea to Income Podcast!
There has never been a better time than NOW to start your own business, so join me, Joelene Mills, on March 2, 2021, when I launch the Idea to Income Podcast. The only podcast that will walk you through turning your ideas into income and help you reach your dreams of starting your own business and leaving the 9 to 5.
Contact Idea to Income Podcast with Joelene Mills
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