Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more!
Visit https://www.infosum.com for more information on InfoSum.
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
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Subscribe to our newsletter: https://www.infosum.com/resources/insights
Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
17 Dec 2025
Ashley Jones, Tripadvisor: Real human data and content
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
—
Subscribe to our newsletter: https://www.infosum.com/resources/insights
Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
26 Nov 2025
Dr. Marcus Collins: A matter of perspective
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more.
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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
—
Subscribe to our newsletter: https://www.infosum.com/resources/insights
Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
Who has been a guest on Identity Architects
Names identified in recent episode analyses. Showing up to five guests.
Matt Barash
Victoria Usher
Toby Jenner
Steph Inez Matthews
Joe Zappa
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
12,279
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
32
Social presence
0
YouTube
76
Engagement
60
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