“Identity Engineering” explores how to reprogram the beliefs, behaviors, and patterns that shape who you are so you can consciously create the life you want. Inspired by the book Identity 2.0, each episode reveals the psychology, strategies, and real-world stories behind personal reinvention and lasting transformation.
Send a text Ever notice how life can look “together” on the outside while something essential feels off inside? Keith Leonard unpacks identity drift—the quiet shift from intention to obligation—and shows how stress, social gravity, and emotional fatigue can slowly rewrite who you think you are. We go beyond motivation and into mechanics, exploring the brain’s survival wiring, the emotional cost of constant performance, and the subtle ways environments tune your values without asking permissio...
1 Nov 2025
Episode 3: How Your Identity Was Formed
Send a text Before you ever decided who you are, the decision was quietly made for you. In this powerful episode, Keith Leonard takes you beneath the surface of personality into the hidden architecture of identity, the early programming shaped by family, culture, language, and emotion that still influences who you believe yourself to be today. You’ll discover how beliefs are formed and reinforced, the unconscious rules you’ve been obeying without realizing it, and what neuroscience reveals ab...
23 Oct 2025
Episode 2: The Architecture of Change
Send a text Most people don’t fail at change because they’re weak — they fail because they’re building it on the wrong level. In this episode, Keith Leonard reveals the hidden structure beneath every transformation, the Six Logical Levels of Change: Environment, Behavior, Capability, Belief, Identity, and Purpose. You’ll discover why most self-help advice only operates on the surface, how to recognize which level you’ve been working from, and how to finally create change that lasts. Through c...
18 Oct 2025
Episode 1: The Beginning of Reinvention
Send a text Season 1 | Episode 1 | The Beginning of Reinvention Most people spend their lives trying to change what they do... their habits, routines, and behaviors. All without realizing that the real key to transformation lies deeper: in who they believe themselves to be. In this opening episode of Identity Engineering, Keith Leonard invites you to question the illusion of identity, the quiet assumption that your habits and history define who you are. Through personal storytelling and hones...
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