Hosted by the digital marketer The Kay Prince, this podcast is your ultimate guide to decoding advertisements through the lens of Gen Z.
Are you a business owner or an established executive looking to understand, target, and connect with the Gen Z generation like never before? Look no further! =
Join us as Kay unravels the secrets of effective marketing campaigns that resonate with this dynamic and forward-thinking generation.
Brand Storytelling in a Gen Z World: What Senior Leaders Need to Unlearn
Gen Z doesn’t just consume content—they control it. So what does that mean for the future of brand storytelling? In this episode of idkwithKay, host The Kay Prince sits down with David Teicher, Founder & CEO of Qru Media Ventures, to explore how brands can stay relevant in a world where entertainment matters more than information, attention spans are shorter than ever, and authenticity is everything.
They dive into:
🎙️ How brand storytelling is evolving in a tech-driven, Gen Z-first world
🎙️ The power of intergenerational mentorship—what senior leaders can learn from Gen Z
🎙️ Why brands need to stop chasing trends and start building real connections
🎙️ The shift from mass marketing to meaningful, niche engagement
This season of idkwithKay is all about true conversations through a lens of intergenerational mentorship—where Gen Z isn’t just the audience; they’re the ones shaping the industry.
🚀 New episodes drop every other week! Subscribe and join the conversation.
19 Dec 2024
Vive, Thrive, and Rise: Unlocking Your Potential
TKay Prince interviews Andrea Sullivan, President of Vive by Vayner and former CMO of VaynerMedia, on unlocking personal and professional growth through transformative leadership and mentorship.
5 Dec 2024
Gen Z and Out-of-Home: The Next Wave of Advertising
Kay Prince explores how Out-of-Home advertising is evolving to capture Gen Z's attention, leveraging data-driven insights and creative magic to reshape the ad industry.
21 Nov 2024
Watch and Learn: Bridging Generations in Leadership with Carrie Seifer
idk with kay host Kay Prince sits down with Carrie Seifer to explore the power of generational mentorship and its role in shaping marketing and leadership.
31 Oct 2024
Empowering Marketers: How Mack McKelvey’s The StartUp Marketer is Transforming Career
In this episode, The Kay Prince sits down with Mack McKelvey, CEO & Founder of SalientMG, to explore the unique challenges and opportunities in the world of startup marketing. Mack shares insights from her 20+ years of experience leading transformative marketing strategies for high-growth companies and dives into the creation of Startup Marketer—an ecosystem designed to support marketers at every stage of their careers.
Together, they discuss the power of community, the importance of investing in rising talent, and how today’s rapidly changing landscape demands agility and innovation. Whether you’re a seasoned marketer or just starting out, Mack’s perspectives on professional growth, upskilling, and cross-functional marketing are not to be missed. Tune in for an inspiring conversation packed with actionable advice and a fresh perspective on what it takes to succeed in marketing today!
17 Oct 2024
The Shift in Consumption Habits Reshaping Digital Advertising
In this episode of IDK with Kay, host The Kay Prince sits down with Scott Falzone, Managing Director of Telecom at Google, to explore how shifting consumption habits—especially among Gen Z—are reshaping the world of digital advertising. Scott shares insights from his 18-year journey at Google, highlighting the evolution of ad tech, the power of creative storytelling, and the role of AI in improving targeting and reducing ad fatigue.
Tune in as Scott discusses how media consumption is no longer passive, how brands must adapt to the democratization of choice, and why great creative has never been more critical. Whether you’re in marketing, media, or simply fascinated by the changing digital landscape, this episode is packed with actionable takeaways on leadership, innovation, and the future of advertising.
16 Sept 2024
More Than Representation: Zach Stafford on Media’s Shift Toward Authenticity
In this episode of idk with Kay, host The Kay Prince sits down with media powerhouse Zach Stafford to discuss his incredible journey from journalist to producer and how his career has evolved across platforms like The Advocate, Grindr, and SiriusXM’s Vibe Check. Zach shares the lessons he’s learned from over a decade in media, reflecting on how traditional outlets like fashion magazines shaped his perspective on storytelling, culture, and advertising. We dive into his passion for authentic representation and the role that media, particularly advertising, plays in shaping societal views.
Zach also explores how Gen Z is pushing for a shift away from simply diverse casting to more authentic, lived experiences in storytelling. He highlights the importance of brands not just checking diversity boxes but crafting narratives that truly reflect the reality of their audience. From fashion to film, Zach offers insights into how media can better connect with today’s generation, making this conversation an engaging and thought-provoking listen for anyone in marketing, media, or storytelling.
22 Aug 2024
Driving Equality Forward: Jason Schulweis on The Female Quotient’s Race to Change
In this episode of “idk with Kay,” host The Kay Prince sits down with Jason Schulweis, the Chief Commercial Officer at The Female Quotient. Jason shares his journey through the media and advertising industries, leading to his current role where he’s advancing gender equality in the workplace. We explore the impact of Gen Z on workplace culture, the importance of professional empathy, and how companies can authentically contribute to the fight for equality. Tune in for an inspiring conversation about leadership, mentorship, and the ongoing battle for gender equality in a rapidly changing industry.
8 Aug 2024
Queer Joy and Corporate Culture with Meghan Hubert
Welcome to Season 3 of the idkwithkay Podcast! In this first episode, The Kay Prince sits down with the remarkable Meghan Hubert from 72andSunny. Meghan shares her inspiring journey as an out and proud lesbian, from her roots in Jersey to her vibrant life in New York City. As a key figure at 72andSunny, Meghan talks about her role in global corporate communications and how she celebrates the agency’s culture both internally and externally.
Throughout the conversation, Meghan discusses the importance of authenticity in the workplace, Gen Z's groundbreaking influence, and the power of inclusive advertising. Listen in as she reminisces about iconic ads like Britney Spears’ Joy of Pepsi and the NFL’s “Football is Gay” campaign and how these moments have shaped her career.
Join The Kay Prince and Meghan Hubert for an engaging and heartfelt discussion that underscores the value of being true to oneself and the impact of embracing diversity in the advertising industry.
Tune in now and be inspired by Meghan Hubert’s story and vision for the future of advertising!
20 Mar 2024
Authenticity Through the Decades: Reflections on South by Southwest
Join host The Kay Prince and Katie Wall as they reflect on their experiences at South by Southwest this year and the enduring theme of authenticity in marketing over the years. From early social media to Gen Z trends, they explore how brands navigate staying genuine while adapting to new platforms. Gain insights into the evolving marketing landscape and the timeless importance of authentic communication.
5 Mar 2024
Innovative Events for Gen Z: Sober Bars, Oxygen Lounges, and Mentorship Mixers
Join host Kay Prince in this insightful episode of the idkwithkay podcast as she sits down with Beth Pyne, VP of Marketing at SalientMG, to delve into the world of event marketing and its evolving landscape, particularly in relation to engaging with Gen Z.
From reminiscing about iconic '80s jingles to discussing the impact of Gen Z's social consciousness on event strategies, Kay and Beth explore a wide range of topics. Beth shares her extensive experience in event marketing, highlighting the importance of authenticity, diversity, and inclusion in event planning.
Listeners will gain valuable insights into the shifting preferences and expectations of Gen Z attendees, from seeking mentorship opportunities to embracing sober experiences. Together, Kay and Beth challenge traditional event norms and offer innovative ideas for creating meaningful and inclusive event experiences that resonate with Gen Z and beyond.
Tune in to learn how event organizers can adapt their strategies to cater to the diverse needs of today's attendees, and discover actionable tips for crafting events that leave a lasting impact.
8 Feb 2024
From Startups to Super Bowls: Gen Z Influence in Today's Marketing Landscape
In this episode, we delve into the fascinating world of startup marketing and the rising influence of Gen Z. Join host Kay Prince as she sits down with marketing expert Mack McKelvey to explore why Gen Z is becoming the primary audience for startups, even in the ever-evolving landscape of marketing.
As Gen Z enters the workforce and gains purchasing power, startups are realizing the importance of understanding and engaging with this demographic. Mack McKelvey shares valuable insights into the unique characteristics of Gen Z consumers and how startups can effectively target and connect with them through innovative marketing strategies.
From the impact of social media trends to the significance of authenticity and purpose-driven messaging, Mack offers actionable advice for startups looking to make their mark in the Gen Z market. Whether you're a seasoned entrepreneur or just starting out, this episode provides invaluable perspectives on navigating the shifting dynamics of startup marketing in the age of Gen Z. Tune in to gain a deeper understanding of why Gen Z is the audience to target, and how startups can leverage this demographic to drive success in their marketing efforts.
4 Dec 2023
Cracking the Code: A Guide for Advertisers to Connect with Gen Z This Holiday Season
Welcome back to the idkwithkay podcast, where your host, The Kay Prince, talks about nostalgia as we delve into the Gen Z ad of the week, featuring Eos and their hilarious take on providing a second chance for that awkward first kiss watch the ad here: https://www.thedrum.com/news/2023/11/02/eos-reunites-former-flames-and-flings-redo-their-first-kiss-new-mischief-campaign (https://www.thedrum.com/news/2023/11/02/eos-reunites-former-flames-and-flings-redo-their-first-kiss-new-mischief-campaign).
But that's just the beginning. This week, we're diving deep into the holiday season, uncovering the secrets of Gen Z's shopping habits. From the surprising desire to shop in stores for that much-needed retail therapy to the shifting importance of prices and promotions, we explore key data points that will reshape the way advertisers approach the festive season.
Discover why Gen Z craves early holiday shopping thoughts and the impact of product availability and faster shipping. And perhaps most importantly, learn why Gen Z wants to be taken seriously as consumers and how advertisers can break through the noise to connect with this unique generation.
So, whether you're a marketer seeking to understand Gen Z's shopping behavior or just along for the entertaining ride, this episode has something for everyone. Don't forget to subscribe on Spotify and Apple Podcasts for more insights, laughs, and a special guest in the upcoming episode. Thanks for tuning in, ladies, gentlemen, and non-binary friends.
21 Nov 2023
Navigating Change in the Industry - Ad Color 2023 Recap
The Kay Prince takes you on a journey through industry insights and personal growth. In this powerful episode, Kay celebrates a monumental milestone—her one-year sober anniversary, sharing the vulnerability that comes with this achievement.
Dive into a compelling recap of Ad Color 2023, a conference dedicated to supporting underrepresented communities. From reflections on diversity challenges to empowering moments, Kay sheds light on her experiences, highlighting the LGBTQ+ representation and the pivotal role it plays in reshaping the advertising landscape.
Embark on a riveting exploration of impactful sessions, including "Bridge the Gap" and "Living Urgently," where industry leaders discuss the importance of inclusivity, authenticity, and becoming a catalyst for change. Kay leaves you inspired, motivated, and ready to be part of a transformative future in the advertising industry.
2 Nov 2023
Unmasking Advertising: From Nostalgia to Inclusivity
In the debut episode, host Kay Prince shares a personal story that sheds light on LGBTQ+ challenges in the corporate world. Kay's experience sparks a discussion on the importance of inclusivity and standing up for what's right.
Moving on, she explores memorable ads from the past, like J.G. Wentworth's catchy jingle. Kay reflects on why these ads still resonate and the evolving advertising landscape. She emphasizes the need for targeted, engaging content to combat ad fatigue.
Kay offers advice for advertisers, stressing the power of a brand's name and the importance of catering to diverse audiences. She ends with insights on ads that engage people in unexpected ways.
Tune in for captivating discussions on advertising and Gen Z's impact. More exciting episodes to come!
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Podcast Authority Score: 37 / 100
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Quality
60
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YouTube
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Engagement
32
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