by Holden Advisors
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B. Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
Language
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Publishing Since
1/11/2024
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June 10, 2026
Brian Doyle and Emily McCauley interview Adam Witty, Founder and CEO of Advantage | The Authority Company, about how AI impacts trust and authority, ultimately driving pricing power.
May 12, 2026
Holden Advisors interviews Kevin Mitchell, President of the Professional Pricing Society, about why companies struggle to translate pricing strategy into actual profit by focusing on value capture and execution.
April 29, 2026
Holden Advisors interviews CEO Charlton Evans of End State Solutions about how leadership decisions drive pricing success and organizational growth.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Adam Witty
Guest
Kevin Mitchell
Guest
Adrienne Meyer
Guest
Randy Kobat
Guest
Jeet Mukherjee
Guest
Travis Umpleby
Guest
MG Gurbaxani
Guest
Tracy Dent
Guest
Pete Morelli
Guest
Richard Klein
Guest
Vanessa Giuliani
Guest
Brian Doyle
Guest
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Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.
Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
This podcast updates daily.
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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