Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

If this, then that

Claim This Podcast

by Berghs School of Communication

7 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇸🇪

Podcast Overview

From your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.

Language

🇺🇲

Publishing Since

8/26/2020

Visit Website View on Apple Podcasts RSS Feed

2 verified contact emails on file for If this, then that

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

November 18, 2020

Adaptation

In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about Burberry as an icon or adaptation in this, and since recording, they’ve launched this excellent example. Check it out: “'It’s about that fearless spirit and imagination when pushing boundaries.' #RiccardoTisci https://youtu.be/QbmW76Cp4s8 Learn how to develop, focus and execute brand strategies in a technological age with the<a href="https://www.berghs.se/en/courses/brand-strategy/"> online Brand Strategy</a> course at Berghs School of Communication, taught by ITTT co-host Michael Aneto. About your hosts: <a href="https://www.linkedin.com/in/michaelaneto/">Michael Aneto</a> is chief design officer at<a href="http://www.ateliersai.com/"> SAI</a> – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal. <a href="https://adamhorne.com/">Adam Horne</a> is creative director at<a href="https://www.berghs.se/studio/"> Berghs Studio</a>. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. And why some things are funnier in Finland than France. About Berghs School of Communication: We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on  seven different occasions, competing against more than 60 schools from  40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of  graduation.<a href="https://www.berghs.se/en/"> Learn more here.</a> Feedback? We'd love to hear from you tweet<a href="https://twitter.com/adamhorne"> @adamhorne</a> or email adam.horne@berghs.se

October 29, 2020

Alchemy

In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, places, and jumping intuitively on powerful serendipity when it presents itself. We talk about why it’s difficult to define but easy to see when great alchemy turns up in the world. We discuss our favourite alchemic brands, from fashion to film. Plus, we offer a few tips to help you get a invite alchemy into your strategic thinking. Learn how to develop, focus and execute brand strategies in a technological age with the<a href="https://www.berghs.se/en/courses/brand-strategy/"> online Brand Strategy</a> course at Berghs School of Communication, taught by ITTT co-host Michael Aneto. About your hosts: <a href="https://www.linkedin.com/in/michaelaneto/">Michael Aneto</a> is chief design officer at<a href="http://www.ateliersai.com/"> SAI</a> – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal. <a href="https://adamhorne.com/">Adam Horne</a> is creative director at<a href="https://www.berghs.se/studio/"> Berghs Studio</a>. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. And why some things are funnier in Finland than France. About Berghs School of Communication: We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on  seven different occasions, competing against more than 60 schools from  40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of  graduation.<a href="https://www.berghs.se/en/"> Learn more here.</a> Feedback? We'd love to hear from you tweet<a href="https://twitter.com/adamhorne"> @adamhorne</a> or email <a href="//adam.horne@berghs.se">adam.horne@berghs.se</a>

October 21, 2020

Ruthlessness

Welcome to first of our all-new snack-sized podcast format that's shorter and sharper!  In this episode, we discuss how ruthless is a common trait of some of the most successful brands, companies, and businesses we know - and why that’s baked into the core of their thinking. We also talk about why ruthlessness is an excellent antidote for soft and fluffy marketing speak and what happens when you take ruthlessness too far. And we offer a few tips on getting ruthless, plus much more. Enjoy! Learn how to develop, focus and execute brand strategies in a technological age with the<a href="https://www.berghs.se/en/courses/brand-strategy/"> online Brand Strategy</a> course at Berghs School of Communication, taught by ITTT co-host Michael Aneto. About your hosts: <a href="https://www.linkedin.com/in/michaelaneto/">Michael Aneto</a> is chief design officer at<a href="http://www.ateliersai.com/"> SAI</a> – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal. <a href="https://adamhorne.com/">Adam Horne</a> is creative director at<a href="https://www.berghs.se/studio/"> Berghs Studio</a>. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. And why some things are funnier in Finland than France. About Berghs School of Communication: We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on  seven different occasions, competing against more than 60 schools from  40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of  graduation. <a href="https://www.berghs.se/en/">Learn more here.</a> Feedback? We'd love to hear from you tweet<a href="https://twitter.com/adamhorne"> @adamhorne</a> or email <a href="mailto:adam.horne@berghs.se">adam.horne@berghs.se</a>

7 total episodes available

Deep-dive analytics for If this, then that

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is If this, then that?: From your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.