Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of UX. Each episode begins with a promise to set the stage for a journey into an interesting UX topic or trend. Whether it's design, research, development, or beyond, we promise to bring bright guests to share new insights and fresh perspectives. Designed to pique your interest and expand your knowledge, "If U Seek" invites listeners to explore the growing field of UX with us. Tune in to find out what each unique episode seeks to reveal.
In this episode, Nikol and Chris Nguyen explore what happens when UX playbooks meet real product work. Covering everything from design sprints and over-researching to judgment, taste, and permission-seeking, the conversation looks at how designers grow beyond rigid frameworks and make better decisions through experience.
👉 Connect with Christopher (https://www.linkedin.com/in/uxchrisnguyen/)
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
23 Jun 2026
Design Maturity in Deep Tech
Nikol speaks with Jui Pandya about design maturity, deep tech, and what it takes to make UX valuable inside complex, highly technical organizations. From business impact to research constraints, this episode looks at how design can move beyond the interface and shape the systems people work with.
👉 Connect with Jui on LinkedIn (https://www.linkedin.com/in/jui-pandya/)
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
7 May 2026
Beyond the Happy Path: Designing Inclusive Enterprise UX
Nikol speaks with Stéphanie Walter (https://stephaniewalter.design/) about accessibility, enterprise UX, and designing products for how people actually work. From complexity to trade-offs, this episode looks at what designing for the real world actually involves.
👉 Connect with Stephanie (https://www.linkedin.com/in/stephaniewalterpro/) on Linkedin
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
18 Nov 2025
The Rise of Growth Design
Growth designer Ramona Ziemann (https://www.linkedin.com/in/ramonaziemann/) joins If U Seek to talk about designing with accountability, building data infrastructure that scales, and why meaningful UX impact comes from reliable systems.
Across the episode, Ramona walks through the mindset that transformed her work to focusing on designs that actually drive retention, signups, and adoption. She talks about diagnosing broken funnels, testing ideas before they grow into expensive builds, and creating shared analytics systems that let teams learn instead of guess. It’s an honest, grounded conversation about what really makes design impactful.
👉 Connect with Ramona (https://www.linkedin.com/in/ramonaziemann/)on Linkedin & check out Ahead Studio (https://www.instagram.com/ahead.design.studio/)
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
23 Oct 2025
No-Nonsense UX
Joe Natoli (https://www.linkedin.com/in/joenatoli/), UX consultant, author, and educator, joins If U Seek to talk about cutting through UX dogma and bringing design back to reality. With decades of experience helping teams at Fortune 100 companies, government agencies, and startups, Joe shares what really drives results in messy, fast-moving environments.
As the voice behind GiveGoodUX.com (https://givegoodux.com/) and founder of UX365Academy.com (https://www.ux365academy.com/), Joe has spent his career helping designers and teams focus on what truly matters - flexibility, communication, and execution. From challenging the idea that “good UX” can only happen by the book, to reframing the tension between business goals and user needs, this episode explores how adaptability, clarity, and honesty shape better outcomes for everyone involved.
If you’ve ever felt trapped by process or wondered how to make UX actually work inside your organization, this episode is one to queue up right away!
👉 Connect with Joe on Linkedin (https://www.linkedin.com/in/joenatoli/) & X (https://x.com/joenatoli)
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
2 Sept 2025
The Product Mindset Shift
Eleni Lialiamou, founder of Kimolian and longtime product leader, joins If U Seek to talk about building real agency inside organizations and why product thinking is more than a job title. From redefining how teams execute ideas, to exploring how AI is changing access and creativity, Eleni brings thoughtful energy to big questions about leadership, tooling, and education.
Would you like to know more about how good ideas actually get built and what it takes to bring others along the way Then definitely don’t miss this one!
👉 Connect with Eleni on LinkedIn (https://www.linkedin.com/in/elenilialiamou/)
🌐 Learn more about her work at Kimolian Academy (WWW.KIMOLIANACADEMY.ORG)
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
12 Aug 2025
Designing Practice, Not Process
John Cleere, founder of Unmake (https://unmakenow.com) and longtime design leader, joins If U Seek to talk about community, communication, and designing the conditions for clarity at work. From starting peer-led groups inside companies to challenging the way teams think about strategy, John shares thoughtful ideas (and some unexpected inspiration from Renaissance art).
If you’ve ever tried to influence a team without pulling rank — or wondered how design fits into long-term thinking — this episode is for you.
👉 Connect with John on LinkedIn (https://www.linkedin.com/in/johncleere/)
Find his book recommendations here:
Why Greatness Cannot Be Planned: The Myth of the Objective by Joel Lehman and Kenneth Stanley
Uncommon Sense, Common Nonsense by Jules Goddard and Tony Eccles
Connect the Dots: The Art and Science of Creating Good Luck by Christian Busch
The Business of Belonging: How to Make Community your Competitive Advantage by David Spinks
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
23 Jul 2025
Enterprise UX Without Authority
Karen Manhas (https://www.linkedin.com/in/karen-m/), Senior UX Designer at Tesco, joins If U Seek to talk about the reality of working in Enterprise UX. From redesigning legacy systems to influencing without a title, Karen shares how internal tools get built, measured, and improved. IF you would like to know more about why this kind of UX work matters more than people think (or some great tips about talking with stakeholders), this episode is for you!
-You can see Karen's Miroverse page here, and check out her templates here:
https://miro.com/miroverse/profile/Karen-Ma/
🌐 Get in touch with us:
Useberry.com (https://www.useberry.com/)
LinkedIn (https://www.linkedin.com/company/useberry/)
Instagram (https://www.instagram.com/useberryhq/)
Facebook (https://www.facebook.com/useberry/)
26 Jun 2025
Is AI Reshaping How We Design?
Kostas Giannakis discusses how AI transforms product design and team workflows, impacting roles and research, in this interview episode.
6 Aug 2024
Research Meets ROI
In this episode, we will have a lovely conversation with Sotiris Sotiropoulos, a lead UX researcher with extensive experience across various industries. Sotiris brings a wealth of knowledge in B2B, B2C, finance, retail, and telecommunications, along with a passion for team education and mentorship. He is currently serving as a lead user researcher at Meta. In this episode, we explore strategies for leveraging research to enhance profitability while prioritizing user needs.
Listeners will learn from Sotiris:
Examples of common usability metrics used to measure product effectiveness and user satisfaction, provide insights into how to assess and optimize user experiences.
Strategies for educating teams on the importance of research and its impact on ROI, including practical approaches for fostering a research-driven culture within organizations.
Recommendations for books and resources to continue education on research methodologies and their application in driving business success that you don't want to miss.
22 Jul 2024
Educating Clients in UXR
In this new episode of "If U Seek," we welcome Joy Mentzing to explore the challenges of educating clients in UXR. Joy shares insights into influencing stakeholders to appreciate the value of UXR, not just in financial terms but also as a crucial aspect of business operations. She provides practical strategies for overcoming resistance, aligning UXR with broader organizational goals, and cultivating strong client relationships.
Whether you're a freelancer or part of a larger organization, this episode offers invaluable advice on integrating UXR effectively into your projects.
What you will learn and start practicing in this episode:
1. Common objections stakeholders have against investing in UXR and effective strategies to overcome them.
2. Creative ways to adjust project scopes or allocate resources to include UXR within a client's budget.
3. Successful examples of integrating UXR and Conversion Rate Optimization (CRO) to drive measurable improvements in business outcomes.
9 Jul 2024
Decoding Conversion Insights
In this episode, we take a look at the intricate balance between user-centric design and the numerical metrics that often dominate decision-making in the conversion optimization industry.
Joining us is David Standen, a product design leader with a background that spans Shopify, eBay, Nokia, startup founding, and advising early-stage ventures. Throughout our conversation, David shares practical strategies for aligning design efforts with stakeholder objectives, fostering a common language that drives conversion and business success.
What you will learn from this interview
The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field.
We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts.
Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives.
25 Jun 2024
Navigating Cognitive Design
In this entertaining but insightful episode, we welcome Roberta Capellini, a service design & user research lead at Unicredit, renowned for her expertise in applying behavioral science to digital experiences. Roberta shares insights into leveraging behavioral science principles to optimize digital experiences, exploring topics such as conducting research, cognitive psychology's role, generative research methodologies, and addressing cultural differences in design.
What you will learn in this episode:
How to apply behavioral science to enhance user engagement and retention in digital products.
Understand the significance of cognitive psychology in informing digital design decisions.
Communicate the value of generative research to stakeholders by showcasing its role in uncovering user needs, preferences, and insights, ultimately driving innovation and enhancing products and digital experiences.
10 Jun 2024
Exploring AI’s Impact on Research
In this episode, we explore the impact of AI on research practices with Andrew Gordon, a Senior Research Consultant at Prolific, renowned for his expertise in cognitive neuroscience and misinformation reliance.
Through our conversation with Andrew, we uncover the nuances of utilizing AI in research, from enhancing data collection efficiency to addressing biases inherent in online methodologies.
What you can learn from Andrew on this episode?
The role of AI in gathering and analyzing large volumes of online data for research purposes.
The challenges and opportunities presented by AI in cross-referencing and verifying information from various online sources.
The implications of AI integration on traditional online research methodologies, and how it can affect research outcomes and results.
21 May 2024
The Business Side of UX Design
On this episode of IF U SEEK, we have the opportunity to talk with Sergei Golubev, a UX designer with over 15 years of experience. Sergei has left his design mark on giants like Microsoft, Heathrow, and British Gas. In this episode, we discuss some of the misconceptions about the value of user experience design in business. Communication is key. Sergei elaborates on how UX designers can effectively communicate the business impact of their decisions to non-design stakeholders, emphasizing the role of storytelling in conveying the rationale behind UX design choices.
What you will learn from this interview:
The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field.
We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts.
Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives.
14 May 2024
Welcome to If U Seek
Welcome to "If U Seek," the podcast where curiosity meets the world of user experience!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
597,406
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
46
Social presence
0
YouTube
86
Engagement
60
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