If You Know You Grow is a weekly ecommerce and marketing podcast that goes behind the scenes of building and scaling the brands everyone is obsessed with. Host Chantel Brayley is an Australian based brand and ecommerce consultant and fractional CMO, named one of the Top 50 People in eCommerce Australia. Some weeks it's a candid conversation with a founder or an expert on how they really did it, including the bits that went sideways. Other weeks Chantel goes solo on strategy, hiring, profitability and the parts of scaling that usually stay off the record. Nothing gets gatekept here.
The Black Friday Playbook: Discounts, Dead Stock & Making Money
Black Friday is coming… so consider this your survival guide.
After 21 Black Fridays in retail and eCommerce, Chantel is answering your biggest BFCM questions — from when you should start planning and how deep your discount should really be, to acquisition, profit, clearing aged stock, lead gen, email flows, creative and the mistakes brands make every single year.
Plus, Chantel shares her predictions for BFCM 2026, why 30% off could become the new baseline, and how to cut through the noise without sacrificing your margins or brand equity.
If you’re heading into peak season feeling slightly overwhelmed, this one’s for you. Send prayers and snacks.
14 Sept 2026
Behind the Scenes: What Working in Marketing Actually Looks Like
This week, Chantel is joined by someone who is usually on the other side of the camera — Nat!
Nine months into working together, we’re pulling back the curtain on what working in marketing actually looks like. From career changes and breaking into the industry to 13-hour shoot days, creator campaigns, organic social, influencer marketing and the very unglamorous reality behind the content you see online.
Nat shares what surprised her most about moving from content creator to working behind the scenes, how she put herself out there to land the role, and why getting comfortable with being uncomfortable might be one of the best things you can do for your career.
Plus, we chat creator selection, constructive criticism, the messy middle of campaigns and why sometimes you just have to give it a crack and see what happens.
If you’ve ever wondered what really goes on behind the scenes in marketing or you’re trying to break into the industry yourself - this one’s for you.
7 Sept 2026
Anaita Sarkar: Cashflow, Confidence & Cutting the Bullsh*t
What does running a business actually look like when things get hard?
This week, Chantelle sits down with Anaita Sarkar — founder of Hero Packaging and Sell Anything Online — for a refreshingly candid conversation about the side of business we don’t always see online.
They unpack the reality of cashflow pressures, changing consumer behaviour, knowing what to focus on when everything feels important, and why revenue and profit don’t always tell the full story.
They also get into tall poppy syndrome, building a community that genuinely wants to see you win, the pressure to constantly prove yourself and why overthinking can be the very thing stopping you from putting yourself out there.
From business survival to personal confidence, this episode is a reminder that success isn’t always as polished as it looks — and sometimes, you just have to do the thing anyway.
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