If You Market

About If You Market

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

Publisher

Sky Cassidy (CEO) of MountainTop Data

Category

business

Language

en

Explicit

No

First episode

25 Sept 2017

Latest episode

5 Feb 2024

Latest episodes

1 of 194 episodes have a transcript.

1. 

   5 Feb 2024

   201#: Build a Brand from Scratch, with Tim Partasevitch

   Tim Partasevitch, Head of Marketing and Growth at Juggl, shares how to build a brand story that makes customers the hero in this interview.

2. 

   17 Jan 2024

   202#: Killer Buyer Personas, with Jim Kraus

   Jim Kraus, President of Buyer Persona Institute, shares his '5 Rings of Insight' process for creating killer buyer personas in this interview.

3. 

   7 Dec 2023

   199#: A LinkedIn Paid Advertising How to, with Tanner Stolte

   On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inside a recent episode

188#: First Party Data and Events, with Jonathan Kazarian

Published 23 May 2023 · Transcript excerpt

[…] Yeah. Yeah. So let me give you an example. Let's say you are a company like HubSpot and you've got a customer who's using your marketing cloud and your CRM cloud or Hub. But you notice that that same company or account or contact is checking out a bunch of sessions related to the service hub. So that type of contacts and information can give you a clue that this person, maybe they're up for renewal with their other service SaaS provider. So maybe there's an opportunity here to reach out to those folks and figure out why were they so interested? What's the opportunity here? Right. Okay. So that's the first party data in a nutshell. […]

Who has been a guest on If You Market

Names identified in recent episode analyses. Showing up to five guests.

• Tim Partasevitch
• Jim Kraus
• [Guest Name]
• Dean Mercado
• Kristina Clifford

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.8 / 5

33 ratings

Contact If You Market

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.