About igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies
Dr. Nora Engelbert and Dr. Margret Jäger host a dynamic podcast that brings together anthropologists from around the globe to share compelling stories and insights on the vital role anthropology plays in navigating the complexities of the 21st century.
Their discussions aim to inspire today's leaders by highlighting how anthropological perspectives can foster health and wealth for businesses and societies alike.
This podcast serves as a valuable resource for a diverse audience, including CEOs, HR leaders, IT managers, NGO representatives, and healthcare professionals. Listeners gain actionable insights into enhancing customer satisfaction, improving collaborative practices amid increasing complexity, and developing innovative technologies that truly address human needs in our digital age, ultimately helping employees, customers, and patients thrive.
Students of anthropology will find this podcast particularly enriching. Dr. Engelbert and Dr. Jäger offer profound and motivating insights into how anthropology's holistic, systemic, and empirical approaches serve as a foundation for co-creative management methods.
Moreover, the podcast showcases the unique methodologies and perspectives of anthropologists that can inspire both small and large organizations to broaden their horizons and amplify their impact.
Featured guests from various applied fields of anthropology include:
Dan Podjed: Founder of the Applied Anthropology Network of EASA (Social Projects)
Gaia Campanelli: Expert in Ecology & Climate
Bo Wang: Specialist in Health Tech
Margret Jäger: Authority in Healthcare
Nora Engelbert: Advocate for Business Anthropology in IT & Business Transformations
Join us on a journey to uncover the transformative power of anthropology in shaping our world today.
For more information on how we work with anthropology go to
igdra space gUG: https://www.igdra-space.org/en
EASA Applied Anthropology Network: https://applied-anthropology.com/
More on the two hosts
Margret Jaeger https://www.linkedin.com/in/margret-jaeger-2621498b/
Nora Engelbert https://www.linkedin.com/in/nora-engelbert/ & https://www.noraengelbert.de/en
Sound and cut made by Lars Rühmann from LevelUpYour Podcast https://www.levelupyourpodcast.de/
Nora Engelbert - From Anthropology to ARON®: Leading with Joy, Courage & CoCreation
In this powerful episode, Nora Engelbert shares her personal and professional journey—from life as an anthropologist in academia to her transformative work in the business world. Now a keynote speaker and alumna of the Keynote Bootcamp with Barbara Bosch, Nora speaks publicly about leadership, change, and the human side of innovation.
At the heart of her message is the ARON® Method with CoCreation—a five-step approach built around the simple yet profound principle of EVE:
Erkennen (Discern)
Verbinden (Connect)
Entfalten (Unfold)
Nora explains how every journey begins with a pause: tuning in, clearing what no longer serves us, and resonating deeply with the world inside and around us. From that place of clarity, we connect—with purpose, people, and potential—and then let go into trusting the flow, watching what wants to emerge and grow through co-creation.
This method blends deep inner work with practical application, designed to support leaders and organizations as they scale digital, co-creative environments using tools like the Kyona method. Nora brings her experience, empathy, and structure to help others walk the inner path, connect authentically, and lead with joy.
If you’re seeking a more human, courageous, and scalable way to lead—this episode will move and inspire you.
5 May 2025
Episode 11 - Mirko Pasquini - on the pandemic of violence in healthcare
Mirko Pasquini takes us into his research on daily life and challenges of violence against health workers in hospitals. His fascinating insights give us a better understanding how especially the emergency room is a mirror of our society and the challenges and chances we face and create herein.
Mirko is at the core of improving a system we all sooner or later rely on. Listen in and find out how profound ethnographic work in the medical sector is conducted.
Mirko Pasquini, Ph.D, is an Assistant Professor in Medical Anthropology at the School of Global Studies at the University of Gothenburg and affiliated researcher at the Centre for Medical Humanities at Uppsala University. https://www.gu.se/en/about/find-staff/mirkopasquini
His research interests combine hospital ethnography and primary care in Italy and Sweden, with a focus on health inequalities, healthcare governance, the social dynamics of attention, violence, trust and mistrust in care interactions. Mirko’s current research project, “Mistrust in practice: an ethnography of suspicion in general medical practice in the aftermath of COVID-19”, funded by the Swedish Research Council, contributes to debates about the “crisis of trust” in the healthcare sector looking at Italy in the aftermath of COVID-19.
7 Apr 2025
Episode 10 - Maria Carmencita Job - uniting academia and the market
Our guest, Carmen, is well known in Brasil to help businesses thrive with the help of anthropology and new creative methods to combine academic research and insights with successful business acumen. Listen in to be inspired! - Transcript in English is provided.
17 Mar 2025
Episode 9 - Scarleth Milenka - "Every industry needs a Digital Anthropologist"
In this exciting episode of the Applied Anthropology Podcast, Margret and I dive into the fascinating world of Digital Anthropology—a field that explores the intersection of humans and technology.
Our guest, Scarleth Milenka, is a leading Digital Anthropologist in AI. She is the founder and Executive Director of OREZ Anthropological Research, a unique non-profit organization dedicated to educating, exploring, and advancing research in Digital Anthropology. She is also the CEO of Scarleth Milenka Advisory & Consulting Labs, where she helps companies navigate the world of AI through a digital anthropology lens.
24 Feb 2025
Episode 8 - Margret - The Power of Digital Anthropology
In today's episode, Margret dives into the importance of not only understanding people but also applying the right methods to quickly and comprehensively capture the complexity of data. She explains how interdisciplinary and multi-method approaches help achieve accurate and timely results.
3 Feb 2025
Episode 7 - How Anthropologists Uncover Blind Spots in Healthtech & AI
No matter who is developing new AI and technology - anthropologist will improve the product simply by highlighting the blind spots and providing new perspectives. A clear gamechanger in order to address more users.
13 Jan 2025
Episode 6 - Chiara Bresciani - helping post war communities to thrive economically
Post war community building is tough work! Chiara takes us with her into her socio economic project in El Salvador. As part of a global team she conducted field work and consulted international investors in how best to support the local post civic war communities here.
16 Dec 2024
Episode 5 - Nora Engelbert - anthropologists as key drivers of co-creative collaboration in future companies
Agile project management may seem recent, but anthropologists have been pioneering co-creative, collaborative methods for over a century. While businesses tout 'innovative' approaches, anthropologists have long applied empirical, iterative, and holistic strategies in their fieldwork—without the corporate world even realizing it. Join Nora as she shares her 10-year journey to merge anthropology and technology, culminating in the groundbreaking collaboration model of Kyona Group, designed to help companies thrive in today’s complex world."
2 Dec 2024
Episode 4 - Gaia Campanelli - anthropologists' fight to save our planet and its peoples
In this episode, we sit down with Gaia Campanelli, a dynamic climate expert blending anthropology, policy, and youth engagement to tackle one of the world’s most pressing challenges.
11 Nov 2024
Episode 3 - Bo Wang - how anthropology shapes the future of health tech while boosting profit
How can anthropology drive both profit and customer satisfaction in health tech? In this episode, we explore why UX/UI innovation in IT products is an anthropologist’s playground. By applying a holistic, iterative approach that truly understands patients' realities, anthropologists ensure products hit the mark—saving businesses from costly missteps and boosting success. Discover how anthropology is the secret weapon behind profitable, customer-centered health tech innovation.
21 Oct 2024
Episode 2 - Dan Podjed - why the world needs anthropologists
Listen in the a fascinating mind and very active community builder in the world of anthropology, tech and society: Dan Podjed.
30 Sept 2024
Episode 1 - Margret Jaeger - how medical anthropologists fill the gaps in our health systems
Join us as we explore the expansive horizons that anthropologists contribute to the field of diversity in healthcare. From innovative methodological approaches to the understanding of illness, we emphasize a systemic, people-centered perspective that fosters practical solutions.
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