About Ignited - Lighting a Fire for Entrepreneurs, Innovation and Community
Innovation can happen anywhere. We interview entrepreneurs, business leaders, and difference makers in rural Nova Scotia. Ignited presents you with the stories, dreams, and experiences of dynamic individuals building bright futures in small towns. Keep your finger on the pulse of innovation in Nova Scotia with Ignited.
Host Doug Jones interviews Josh Counsil, co-founder of Good Robot Brewing, about the brewery's founding, marketing, and community building, highlighting the importance of collaboration and innovation in the craft beer industry.
21 Oct 2024
Keith Jones - The Power of Community in Branding
In this conversation, Doug Jones interviews Keith Jones, an entrepreneur who shares his journey from the corporate world to creating impactful social initiatives. They discuss Keith's involvement in Bumrun, a creative campaign to raise awareness for colon cancer, and how his upbringing influenced his entrepreneurial spirit. Keith elaborates on his transition to social impact work, the founding of Brand Van, and the importance of crowdsourcing creativity for charitable causes. He emphasizes the significance of leadership, taking action, and focusing on making a difference in the world.
takeaways
Bumrun creatively addresses colon cancer awareness through humor.
Upbringing plays a crucial role in shaping entrepreneurial mindset.
Transitioning from corporate life to social impact can be fulfilling.
Brand Van aims to uplift charities through design and creativity.
Crowdsourcing can effectively mobilize creative talent for good causes.
Leadership involves inspiring others to take action.
Focus on fixing one thing to make a difference.
Every action taken can lead to further opportunities.
Creativity should be leveraged to solve societal issues.
Community engagement is essential for impactful branding.
Chapters
00:00
Introduction to Keith's Entrepreneurial Journey
01:27
Foundational Influences and Early Creativity
04:25
The Corporate Pivot: A Life-Altering Decision
10:43
Launching Brandvan: A New Purpose
17:24
Building a Community of Creatives
21:55
Advice for Young Entrepreneurs
25:02
Innovative Branding for a Serious Cause
29:04
The Future of Social Impact Organizations
32:50
Creative Inspirations and Recommendations
25 Jun 2024
Richard Piotrowski Serial Entrepreneur
In this final episode of Season 3, Wade chats with Richard Piotrowski who is the publisher of Brewers Journal Canada. He is also the newly hired Executive Director of the Yarmouth and Area Chamber of Commerce.
Richard describes himself as a Serial Entrepreneur, always looking for exciting opportunities.
The story of his discovery of the Yarmouth area and his family’s decision to settle into Rural life here in Southwestern Nova Scotia makes for great listening.
If you want to find out more about Brewers Journal Canada visit their website brewersjournal.ca (https://www.brewersjournal.ca/)
You can follow the YAS Drinks Fest on Facebook (https://www.facebook.com/yasdrinksfest) and Instagram (https://www.instagram.com/yasdrinksfest/)
Follow the Yarmouth and Area Chamber of Commerce on their website yarmouthchamberofcommerce.com (https://yarmouthchamberofcommerce.com/) and on Facebook (https://www.facebook.com/YarmouthNSChamber)
To find out more about Rural innovation and what Ignite does, check out IgniteAtlantic.com (https://igniteatlantic.com/). Ignite can be found on Facebook (https://www.facebook.com/IGNITEatlantic) and Instagram (https://www.instagram.com/igniteatlantic/).
Follow Wade on Linkedin (https://www.linkedin.com/in/wade-cleveland-02812176) and on Facebook (https://www.facebook.com/wade.cleveland1/).
Podcast Authority Score: 48 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
85
Social presence
0
YouTube
0
Engagement
30
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