Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

I'm Blown

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by Atul S Nath + Siddarth Menon

22 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇮🇳

Podcast Overview

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

Language

🇺🇲

Publishing Since

12/16/2025

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Recent Episodes

July 6, 2026

E21: Over 50% of Loans for Consumer Durables are for Smartphones!

The fact that over 50% of loans for consumer durables in India are used to purchase smartphones indicates a profound change in how consumers view these devices. Sid & Atul talk about how historically, loans were primarily associated with large purchases like homes or cars. However, as smartphones have evolved into powerful tools for communication, education, and even employment, they have taken on a new role as a necessity rather than a luxury.

June 29, 2026

E20: India Goes for Gold

⁠India buys more gold than the US, UK and Japan combined! Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India. We discuss why Indians buy so much gold, its role in tradition and savings, and how recent government policies impact consumer behaviour.

June 22, 2026

E19: Mini: Horn OK Please

Atul & Sid are back with another mini episode - this time about honking on Indian Roads !

22 total episodes available

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Frequently asked questions

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What is I'm Blown?: I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.

Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet.

Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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