I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.
Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet.
Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.
In this episode, Atul & Siddarth dive deep into the intriguing world of consumer behavior, focusing on the psychological motivations that drive our purchasing decisions. It's not just about the products we choose, but also about how we feel about those choices and the stories we tell ourselves—and others—about them.
Reflections on consumer behavior reveal that our purchasing decisions are deeply intertwined with our emotions and social dynamics. Understanding these layers can provide invaluable insights for marketers and consumers alike. As we navigate our buying journeys, let’s remember the complex motivations behind our choices—not just what we buy, but why we feel compelled to share and rationalize those purchases.
18 Aug 2026
E25: Rakh Lo, Kabhi Kaam aa Jayega!
In this episode, we explore the Indian mindset of reuse and recycling, examining how scarcity influences our behaviour and how this approach can inspire sustainable practices. We discuss personal stories, cultural habits, and the economic factors driving this mindset.
4 Aug 2026
E24: Small Tech Tweaks, Big Human Reactions
In this episode, we explore how human behavior influences the design and acceptance of technology, from lifts to online shopping, and how understanding these behaviors can improve user experience and adoption.
Contact I'm Blown
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of I'm Blown?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
