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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

Immortal Capital

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by Melanion Capital

6 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇨🇭

Podcast Overview

Immortal Capital is a premium, narrative podcast exploring humanity’s most enduring question: what is value? Financial, personal, emotional, or cultural ; value defines how we build, preserve, and pass on what matters. Through intimate, human-first conversations with investors, founders, collectors, artisans, creators, and the people who live closest to money, the show reveals how value is understood, protected, and transformed. More than a podcast about finance, Immortal Capital is a deep exploration of what humans consider truly worth keeping alive — and why. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Language

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Publishing Since

2/4/2026

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Recent Episodes

May 12, 2026

Sam Hancock and the Steel Souls that Outrun Time

What is the true value of a machine that has already lived its "prime"? In this episode of "Immortal Capital", we sit down with Sam Hancock, a European Le Mans Series champion and one of the world's most trusted advisors for historic racing cars. From factory driving for Aston Martin to navigating the high-stakes world of elite car collecting, Sam explores how "value" in the automotive world is about much more than just a price tag. We dive into why a carbon-fiber helmet is a driver's most sacred "armor," the brutal financial pyramid of professional racing, and the fascinating debate over Preservation vs. Performance: when does a historic car stop being an original and start being a "tool"? Whether you're a "petrol head," an investor, or someone interested in how legacy is built through speed and precision, Sam offers a masterclass on what it means to own and race a piece of history. SUPPORT THE SHOW:→ Share this episode with friends and family on social media FOLLOW US ON SOCIAL MEDIA:→ X : /melanioncap→ TikTok: /melanioncapital→ Instagram: /@melanioncapital→ Facebook: /melanioncapital→ YouTube: /@melanioncapital→ Website: <a href="https://melanion.com/">https://melanion.com/</a>→ Newsletter: <a href="https://melanion.com/newsletter-subscribe">https://melanion.com/newsletter-subscribe</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

April 1, 2026

Felicitas Morhart on luxury, value, and the human desire behind it

Meet Felicitas Morhart, founder of the Swiss Center for Luxury Research and a leading voice on behavioral science, branding, and luxury. She decodes why humans crave status and how authenticity, scarcity, and identity shape value. In this conversation, Felicitas reveals the hidden drivers of luxury consumption, including evolutionary signaling, social stratification, self-identity, and belief systems. We explore how luxury evolves in the digital age, why experiences now trump goods, and how brands manage scarcity in a mainstream world. She also shares insights on generational shifts, streetwear, collaborations, and the future of luxury in an era of AI, body augmentation, and societal change.Discover how psychology, culture, and power shape not just what we buy, but what we value, signal, and become. SUPPORT THE SHOW:→ Share this episode with friends and family interested in luxury, psychology, behavioral economics, or the hidden forces behind status and value. TIMESTAMPS:0:00 – Introduction & Felicitas Morhart’s Background3:49 – Brand Authenticity, Research & the Swiss Center for Luxury Research8:53 – Why We Desire Luxury: Psychology, Status & Proof of Work14:56 – The Evolution of Luxury: Digital, Mainstream & Experiential Trends21:53 – Scarcity, Generations & New Forms of Luxury (From Hermès to Sneakers)29:38 – The Future of Luxury: Collaborations, AI & Societal Transformation FOLLOW US ON SOCIAL MEDIA:→ X : /melanioncap→ TikTok: /melanioncapital→ Instagram: /@melanioncapital→ Facebook: /melanioncapital→ YouTube: /@melanioncapital→ Website: <a href="https://melanion.com/">https://melanion.com/</a>→ Newsletter: <a href="https://melanion.com/newsletter-subscribe">https://melanion.com/newsletter-subscribe</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

March 19, 2026

Understanding the real worth of luxury watches and jewelry - With Victoria Gomelsky

Meet Victoria Gomelsky, editor-in-chief of JCK and a veteran luxury journalist with decades covering watches, jewelry, and the rarified world of high-end collecting. From evaluating rare gemstones to tracing the provenance of collectible timepieces, Victoria shares her insights on investing in luxury objects, the artistry behind every creation, and the emotional resonance that makes these pieces truly timeless. Discover how expertise, intuition, and passion come together to create not just valuable collections, but unforgettable stories in the world of craftsmanship and luxury. SUPPORT THE SHOW: → Share this episode with friends and family who love luxury, collecting, or stories where passion meets mastery. TIMESTAMPS: 0:00 – Watches, Jewelry & a Life in Luxury: Victoria Gomelsky’s Journey2:30 – Mechanical Mastery: Why Some Watches Last Centuries9:30 – The Big Four, Independent Artisans & Scarcity in the Market18:00 – Pandemic Surges & the Secondary Market: Rolex, Patek, Audemars Piguet32:00 – Diamonds, Colored Gems & the Emotional Value of Jewelry45:00 – Collecting with Insight: Provenance, Blue-Chip Brands & Lasting Value FOLLOW US ON SOCIAL MEDIA:→ X : /melanioncap→ TikTok: /melanioncapital→ Instagram: /@melanioncapital→ Facebook: /melanioncapital→ YouTube: /@melanioncapital→ Website: <a href="https://melanion.com/">https://melanion.com/</a>→ Newsletter: <a href="https://melanion.com/newsletter-subscribe">https://melanion.com/newsletter-subscribe</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

6 total episodes available

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Frequently asked questions

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What is Immortal Capital?: Immortal Capital is a premium, narrative podcast exploring humanity’s most enduring question: what is value? Financial, personal, emotional, or cultural ; value defines how we build, preserve, and pass on what matters. Through intimate, human-first conversations with investors, founders, collectors, artisans, creators, and the people who live closest to money, the show reveals how value is understood, protected, and transformed. More than a podcast about finance, Immortal Capital is a deep exploration of what humans consider truly worth keeping alive — and why.

Hosted on Ausha. See ausha.co/privacy-policy for more information.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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