Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
Impact Makers
Claim This Podcastby Andrew Wardlaw, Caitlin McLean, Alex Berteanu
5.0(15 reviews)
19 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality42
Social0
YouTube0
Engagement51
Podcast Overview
Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
Language
🇺🇲
Publishing Since
6/19/2024
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31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality42
Social0
YouTube0
Engagement51
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
58 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
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poor
Publishing Consistency
Every 36 days
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Recent Episodes
June 4, 2026
Ambient All-Stars
<p>The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Look more closely, however, and something magical is happening.</p> <p>We sit down with Tiago Quaresma of The Fantastic World of the Portuguese Sardine, a brand that has turned canned fish into something joyful, collectible and even giftable. We also speak to David Gadd, Design Director at Mars Foods, about how Ben’s Original Street Food has helped create something ambient rarely delivers: genuine discovery.</p> <p>Plus, the latest and greatest from a supermarket in Brazil, and the rise of the ‘preppers’, a growing TikTok-fuelled subculture that treats ambient food not as an afterthought, but as a survival strategy.</p> <p>Whether you're a marketer, innovator or simply someone who appreciates a well-stocked cupboard, this episode explores why the future of food innovation may be hiding in the most overlooked aisle of the supermarket.</p> <p><p>Follow us on Instagram <a href="https://instagram.com/impactmakerspod" target="_blank">@impactmakerspod</a></p></p>
April 30, 2026
The Asia Takeover
The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia! Tune in to discover why Asia is no longer a market to enter, but a platform to learn from. We cover the rise of China-maxxing – and what it reveals about Western disillusionment. How brands like Luckin Coffee are redefining categories by designing for real behaviour, not imagined lifestyles. And why viral phenomena like Labubu signal a new era of internet-built brands. Featuring special guest: JK Wang, Futurist, who takes us even further into the future, where brands will need to prepare for ‘zero mental effort.’ If you want to understand where growth is really coming from - and how to stay relevant in a world of AI, cultural shifts, and collapsing attention - this episode is essential listening.
March 26, 2026
When AI Takes the Basket
When AI takes your basket… what happens to choice? AI shopping and GLP-1 medications are changing how people buy and eat. This episode explores what happens when decisions start happening without us.
19 total episodes available
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Impact Makers?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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