Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
Andrew and Caitlin bring in clinical, behavioural and sensory science experts to debate how far GLP-1s could reshape consumer behaviour - covering escalating medical use, the return of "food noise" after quitting, and shifting eating rituals. This forward-looking provocation asks brand leaders how big this shift could ultimately become.
24 Jul 2026
GLP-1. Rewiring Consumption
GLP-1 medications are reshaping global consumer appetite, and new research by MMR across five countries reveals surprising shifts. Andrew and Caitlin explore why brands across food, drink, beauty and wellness can no longer treat this as a niche, temporary trend.
4 Jun 2026
Ambient All-Stars
The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Look more closely, however, and something magical is happening.
We sit down with Tiago Quaresma of The Fantastic World of the Portuguese Sardine, a brand that has turned canned fish into something joyful, collectible and even giftable. We also speak to David Gadd, Design Director at Mars Foods, about how Ben’s Original Street Food has helped create something ambient rarely delivers: genuine discovery.
Plus, the latest and greatest from a supermarket in Brazil, and the rise of the ‘preppers’, a growing TikTok-fuelled subculture that treats ambient food not as an afterthought, but as a survival strategy.
Whether you're a marketer, innovator or simply someone who appreciates a well-stocked cupboard, this episode explores why the future of food innovation may be hiding in the most overlooked aisle of the supermarket.
Follow us on Instagram @impactmakerspod (https://instagram.com/impactmakerspod)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
15 ratings
Podcast Authority Score: 31 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
42
Social presence
0
YouTube
0
Engagement
51
Contact Impact Makers
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Impact Makers?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
