Impact Marketer

About Impact Marketer

A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are. If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you.

Publisher

Klout Consulting

Category

business

Language

en

Explicit

Yes

First episode

10 Oct 2019

Latest episode

22 Mar 2021

Latest episodes

3 of 43 episodes have a transcript.

1. 

   22 Mar 2021TRANSCRIPT

   #042 Explode Organic Growth With A Paid Ad Strategy

   How Klout doubled the revenue of Rich and Clear in 90 days with an effective paid ads strategy

2. 

   11 Feb 2021TRANSCRIPT

   #041 From Wholesale to D2C with Style Reform

   Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout

3. 

   28 Dec 2020TRANSCRIPT

   #040 Generating CLTV with Obega Beauty

   This conversation focuses on creating CLTV with a business called Obega Beauty that drop ships support bras for women.

Inside a recent episode

#042 Explode Organic Growth With A Paid Ad Strategy

Published 22 Mar 2021 · Transcript excerpt

[…] So what was the first step when we when we looked at what he had? Did we do anything differently? Did we just take what he had and we ran with it? What do we tweak? What do we change? And where do we go? Okay, cool. So Ernest, well, I kind of like saying he never has done paid marketing. He has done paid marketing, but it's mostly for engagements, right? To build up his Facebook lights, his IG following, but what he had was Shopify data. And that's really important because he had thousands, hundreds of thousands of orders. And those orders include emails and that that is money by itself. Once we launch our essential campaigns in interest account and launching email, we'll look like campaign, we're off to the races basically. […]

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Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.8 / 5

10 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.