Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.
It’s Never Too Late to Build Something New: Marsha Hendler on Reinvention & Building a Women-Owned Energy Company
In this episode of Impact Stories, host Lisa Genovese (https://www.linkedin.com/in/lisamariegenovese/) sits down with Marsha Hendler, founder and CEO of TerraFina Energy, to explore reinvention, building a business and why it’s never too late to pursue a bigger vision.
Marsha shares her journey from hospitality and marketing to starting an oil company at 59. Selected for Forbes’ inaugural 50 Over 50 list in 2021, she reflects on how being in a room with women doing remarkable things later in life changed how she saw her own future. She also shares how costly setbacks reshaped her business strategy, how relationships opened doors and how women’s ambition creates space for others.
You’ll take away:
Why a new career or business can begin at any age
How to stay committed to your vision while changing your approach
How experience from a different industry can become a business advantage
Why investing in relationships builds trust and creates opportunities
How pursuing your own ambitions can help other women see what’s possible
If you’re considering a career change, building a business or wondering whether you’ve missed your moment, this episode offers a perspective on starting something new and giving yourself room to think bigger.
Watch below:https://lisagenovese.ca/podcast/its-never-too-late-to-build-something-new-marsha-hendler-on-reinvention-building-a-women-owned-energy-company/
16 Jun 2026
Marketing Through Chaos & Change: Kim Page on Trust, Creativity & the Future of AI
In this episode of Impact Stories, host Lisa Genovese sits down with Kim Page of Vendtech to explore what leadership looks like in a fast-moving industry where technology, AI, and customer expectations are constantly evolving.
Kim shares how trust, adaptability, and human-centered leadership have shaped her approach to marketing and team development through periods of rapid change. From balancing creativity with operational structure to navigating the growing role of AI, she offers a grounded perspective on leading with clarity while staying flexible.
You’ll take away:
Why trust and team alignment are essential when navigating uncertainty and change
How AI can support creativity and strategy without replacing human insight
Why adaptability matters more than rigid planning in rapidly evolving industries
How strong communication and transparency help teams stay grounded during growth
What it takes to balance innovation, operational structure, and human connection
If you’re leading teams through growth, digital transformation, or shifting market conditions, this episode offers practical insight on staying adaptable while keeping people at the center of the work.
10 Apr 2026
Scaling a Young Company: Salvador Ayala on Strategy, Talent & Leadership Impact
In this episode of Impact Stories, host Lisa Genovese sits down with Salvador Ayala, CEO of Atlas Pressure Control, to explore what leadership looks like when you move from a global enterprise into a smaller, fast-growing company where decisions immediately shape the business.
After 30 years at SLB (formerly Schlumberger), Salvador made the leap to lead Atlas—bringing a leadership philosophy rooted in continuous learning, strategic thinking, and skill development. He shares how that experience prepared him to step into the CEO role and guide a young company through growth, organizational change, and a rebranding journey.
You’ll take away:
Why focusing on skills rather than titles prepares leaders for greater responsibility
What leaders must unlearn when moving from large enterprises to smaller organizations
How to evaluate whether you have the right people in the right roles
Why strategy must be practiced daily through decisions and market awareness
How rebranding supports a company’s transition from startup to established market player
If you’re leading a growing company or navigating your own leadership transition, this episode offers practical insight into scaling strategy, talent, and culture at the same time.
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