Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.
Impact Stories
Claim This Podcastby Lisa Genovese
19 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇨🇦
Podcast Overview
Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.
Language
🇺🇲
Publishing Since
7/9/2025
1 verified contact email on file for Impact Stories
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Recent Episodes
June 16, 2026
Marketing Through Chaos & Change: Kim Page on Trust, Creativity & the Future of AI
<p>In this episode of Impact Stories, host Lisa Genovese sits down with Kim Page of Vendtech to explore what leadership looks like in a fast-moving industry where technology, AI, and customer expectations are constantly evolving.</p><p>Kim shares how trust, adaptability, and human-centered leadership have shaped her approach to marketing and team development through periods of rapid change. From balancing creativity with operational structure to navigating the growing role of AI, she offers a grounded perspective on leading with clarity while staying flexible.</p><p><strong>You’ll take away:</strong></p><ul><li><p>Why trust and team alignment are essential when navigating uncertainty and change</p></li><li><p>How AI can support creativity and strategy without replacing human insight</p></li><li><p>Why adaptability matters more than rigid planning in rapidly evolving industries</p></li><li><p>How strong communication and transparency help teams stay grounded during growth</p></li><li><p>What it takes to balance innovation, operational structure, and human connection</p></li></ul><p>If you’re leading teams through growth, digital transformation, or shifting market conditions, this episode offers practical insight on staying adaptable while keeping people at the center of the work.</p>
April 10, 2026
Scaling a Young Company: Salvador Ayala on Strategy, Talent & Leadership Impact
<p>In this episode of <strong>Impact Stories</strong>, host <strong>Lisa Genovese</strong> sits down with <strong>Salvador Ayala</strong>, CEO of <strong>Atlas Pressure Control</strong>, to explore what leadership looks like when you move from a global enterprise into a smaller, fast-growing company where decisions immediately shape the business.</p><p>After 30 years at SLB (formerly Schlumberger), Salvador made the leap to lead Atlas—bringing a leadership philosophy rooted in continuous learning, strategic thinking, and skill development. He shares how that experience prepared him to step into the CEO role and guide a young company through growth, organizational change, and a rebranding journey.</p><p><strong>You’ll take away:</strong></p><ul><li><p>Why focusing on <strong>skills rather than titles</strong> prepares leaders for greater responsibility</p></li><li><p>What leaders must <strong>unlearn when moving from large enterprises to smaller organizations</strong></p></li><li><p>How to evaluate whether you have the <strong>right people in the right roles</strong></p></li><li><p>Why strategy must be practiced <strong>daily through decisions and market awareness</strong></p></li><li><p>How rebranding supports a company’s transition from startup to established market player</p></li></ul><p>If you’re leading a growing company or navigating your own leadership transition, this episode offers practical insight into scaling strategy, talent, and culture at the same time.</p>
February 18, 2026
Turning Culture Into Competitive Advantage: Christie Hendricks on Marketing Alignment & Data
<p>In this episode of <strong>Impact Stories</strong>, host <strong>Lisa Genovese</strong> sits down with <strong>Christie Hendricks</strong>, Director of Marketing & Culture at <strong>Abstract Construction</strong>, to explore why business development, marketing, and culture aren’t separate functions—they’re one integrated system that shapes brand trust and client experience.</p><p>With a career built across BD, marketing, and culture, Christie shares how her definition of impact has evolved from “doing more” to building clarity, confidence, and consistency that lasts even when she’s not in the room. From implementing CRM infrastructure to aligning how teams communicate and collaborate, she offers a practical look at how culture shows up in the details—and how it’s felt most by clients.</p><p>You’ll take away:</p><ul><li><p>How BD, marketing, and culture work together to influence decisions, shape reputation, and create trust</p></li><li><p>Why culture is experienced through client interactions (tone, response time, accountability, problem-solving)—not just values on a wall</p></li><li><p>How building a CRM and clean data foundation helps leadership shift from reactive decision-making to intentional strategy</p></li><li><p>What it really means to drive innovation in a “traditional” industry through consistency and follow-through (not flash)</p></li><li><p>Why confidence comes after action—and how growth accelerates when you stop waiting for permission</p></li></ul><p>If you’re leading marketing, shaping culture, or building client trust in a people-driven industry, this episode delivers grounded insight and actionable takeaways you can apply immediately.</p>
19 total episodes available
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Frequently asked questions
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- What is Impact Stories?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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