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Impact through Social Media

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by Kjell Vandevyvere

7 episodes
Updated Daily
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Podcast Overview

The Impact through Social Media Podcast dives into the social media journeys of impact-driven entrepreneurs who are building businesses that prioritise people, planet, and purpose. In each episode, we ask these entrepreneurs how they use social media in a positive way. These are candid conversations with founders who are leading with values, scaling with intention, and leveraging digital platforms to amplify change. With this podcast, we hope to make purpose-driven entrepreneurship more visible, and show how the right tools can help you share more of your own journey as well. Whether you’re looking to refine your voice, find your rhythm on LinkedIn, or just remind yourself why this work matters, The Impact Trough Social Media Podcast is your brief encounter with an entrepreneur who contributes to a better world and a better social media experience for all. <br/><br/><a href="https://itsmpodcast.substack.com/s/impact-through-social-media?utm_medium=podcast">itsmpodcast.substack.com</a>

Language

🇺🇲

Publishing Since

10/13/2025

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Recent Episodes

Episode thumbnail for Episode 7: Tim Dhondt - Goodshift

December 3, 2025

Episode 7: Tim Dhondt - Goodshift

<p>In this episode, we sit down with <a target="_blank" href="https://www.linkedin.com/in/timdhondt/"><strong>Tim Dhondt</strong></a>, founder of <a target="_blank" href="http://goodshift.co"><strong>Goodshift</strong></a>, a new platform connecting purpose-driven talent with impactful career opportunities. Tim shares how his experience leading sales and social media strategy at Dripl—an eco-startup—laid the groundwork for launching his own mission-focused venture.</p><p>We explore:</p><p>* Why <strong>Goodshift</strong> aims to fix what’s broken in traditional job boards like LinkedIn and Indeed</p><p>* How <strong>social selling at Dripl generated 25% of their sales pipeline</strong>—organically</p><p>* The shift from being the face of someone else’s startup to owning his narrative as a founder</p><p>* Building social media habits across the entire growth team (not just sales)</p><p>* Leveraging <strong>LinkedIn and Instagram differently</strong> for reach vs engagement</p><p>* His take on using AI to shape your voice online—and why bad prompting is the real problem</p><p>Tim also shares candid reflections on social media “cringe,” balancing authenticity with strategy, and why consistency always beats the perfect post.</p><p>Whether you’re a founder, jobseeker, or sales lead—this episode offers real-world insights into building a meaningful brand and community online.</p><p>PS: Follow Goodshift on <a target="_blank" href="https://www.linkedin.com/company/gooodshift/">LinkedIn</a> and <a target="_blank" href="https://www.instagram.com/goodshift.co">Instagram</a>.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://itsmpodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">itsmpodcast.substack.com</a>

Episode thumbnail for Episode 5: Zach Weismann - The Impactful

December 3, 2025

Episode 5: Zach Weismann - The Impactful

<p>In this episode of The Impact through Social Media Podcast, we sit down with Zach Weismann, founder of The Impactful, a global community of creatives and strategists helping purpose-driven organizations tell their stories. From being one of the first users on Facebook to now deleting his account, Zach reflects on the evolution of social media — both its power to connect and its darker sides.We dive deep into:The love-hate relationship many of us have with social platforms.How social media has transformed business, privacy, and personal identityWhy smaller, values-driven organizations often make the best clientsThe impact of authentic connections over vanity metricsAnd yes, a hilarious story involving burner accounts and neighborhood dramaIf you’ve ever questioned your relationship with social media — as a person or a brand — this one’s for you.Connect with Zach here: www.theimpactful.comwww.linkedin.com/in/zachweismann🎙 Sponsored by www.heywill.ai, the social media assistant in your pocket.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://itsmpodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">itsmpodcast.substack.com</a>

Episode thumbnail for Episode 6: Kenneth Van den Bergh - Carbon Alt Delete

December 1, 2025

Episode 6: Kenneth Van den Bergh - Carbon Alt Delete

<p>In this episode, we dive into the intersection of sustainability, social media, and personal branding with <a target="_blank" href="https://www.linkedin.com/in/kennethvandenbergh/"><strong>Kenneth</strong></a>, co-founder of <a target="_blank" href="http://carbonaltdelete.eu"><strong>Carbon-Alt-Delete</strong></a>, a carbon accounting software company helping consultants across Europe reduce business emissions.</p><p>Kenneth shares his hesitation around being seen as an “influencer,” despite building a strong personal brand with over 15,000 LinkedIn followers. He explains how Carbon-Alt-Delete carved out a niche in B2B sustainability by targeting consultants rather than end clients, and how <strong>LinkedIn became their most powerful channel</strong>—from organic outreach to brand-focused ad campaigns.</p><p>The conversation covers:</p><p>* The <strong>carbon footprint of AI and social media tools</strong> (and why it’s still a small piece of the puzzle)</p><p>* Why <strong>personal profiles outperform company pages</strong> on LinkedIn</p><p>* The <strong>importance of niche targeting</strong> and staying consistent with content</p><p>* His take on the <strong>future of LinkedIn</strong> and risks of it becoming too video/ad-driven</p><p>* The <strong>power of personal posts</strong>, including the viral impact of his family trip in an electric car</p><p>Kenneth also reveals how <strong>traditional media</strong>—a single radio and newspaper feature—still generated more traffic than any social media campaign, and he wraps with two key lessons for growing on social media: play the long game, and be yourself.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://itsmpodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">itsmpodcast.substack.com</a>

7 total episodes available

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What is Impact through Social Media?

The Impact through Social Media Podcast dives into the social media journeys of impact-driven entrepreneurs who are building businesses that prioritise people, planet, and purpose.

In each episode, we ask these entrepreneurs how they use social media in a positive way. These are candid conversations with founders who are leading with values, scaling with intention, and leveraging digital platforms to amplify change.

With this podcast, we hope to make purpose-driven entrepreneurship more visible, and show how the right tools can help you share more of your own journey as well.

Whether you’re looking to refine your voice, find your rhythm on LinkedIn, or just remind yourself why this work matters, The Impact Trough Social Media Podcast is your brief encounter with an entrepreneur who contributes to a better world and a better social media experience for all. <br/><br/><a href="https://itsmpodcast.substack.com/s/impact-through-social-media?utm_medium=podcast">itsmpodcast.substack.com</a>

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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