Impactful Marketing

About Impactful Marketing

Are you ready to simplify your marketing & create a business you are obsessed with that will bring in consistent sales? Do you find yourself feeling confused and overwhelmed with your marketing and feel like it's not converting? Do you feel like your messaging isn't resonating & you desire more clients to see you as the expert and want to work with you? If this sounds like you then you are in the right place where you'll get all the tips and tricks from Michaela Taylor, otherwise known as @xo.michaelastarr on Instagram. Michaela is a certified life coach and has a Social Media Marketing certification through BYU College. One of Michaela's passions is helping women create fulfilling businesses that light them up. Michaela is undoubtedly a visionary entrepreneur who activates anyone who enters her world.

Publisher

Michaela Taylor

Category

business

Language

en

Explicit

No

First episode

29 May 2024

Latest episode

11 Dec 2025

Latest episodes

1 of 26 episodes have a transcript.

1. 

   11 Dec 2025TRANSCRIPT

   Ep 25. From Cold Pitch To Warm Welcome: How Thoughtful Podcast Guests Win More Business w/ Jessica Rhodes

   We share a candid playbook for turning podcast guest appearances into genuine relationships and reliable leads. From choosing niche shows and crafting a clear CTA to small gestures that win trust, the conversation breaks down how thoughtful guesting compounds over time. • picking shows based on buyer awareness and intent • using a one sheet to make hosting easy • building reciprocity with social shoutouts and tags • activating existing leads with repurposed content • matching CTAs to audienc...

2. 

   2 Oct 2025

   Ep. 25 From “Who Are They?” to “What Do They Need?”: Rethinking Your Ideal Client for Real Marketing Results

   We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...

3. 

   14 Aug 2025

   Ep. 24 Magnetic Marketing: Aligning Your Business Messaging with Human Design

   Jen Dys, is a Content & Pinterest Marketing Strategist Who Leverages Human Design For Lead Generation. She works with women in business who are up leveling their message and content to better attract & connect with their ideal clients. Her Journey from Physical Therapist, to Pinterest Marketing Agency Owner, to Content Strategist Using Human Design, has brought with it a wealth of experience in marketing strategy and alignment! Today she helps her clients to show up authentically thro...

Inside a recent episode

Ep 25. From Cold Pitch To Warm Welcome: How Thoughtful Podcast Guests Win More Business w/ Jessica Rhodes

Published 11 Dec 2025 · Transcript excerpt

[…] So yeah, getting in front of the right audience is key, knowing like what who are your ideal clients, who are your ideal buyers, which your audience should go listen to your episode about who your ideal buyers are like what types of buyers there are because some buyers, as you say, like are going to want to really like have the case studies and they know what their problem is, they know what their solution is and they want to buy it. Whereas other people, they don't quite know what their problem is, they know there's an issue, but they're still kind of learning. So that's one of the things you want to take into consideration when you're drawing up your interview topics and deciding what shows to go on is do your ideal clients know what their problem is, like do they know they have a marketing problem, do they know they have a sales problem, do they understand what's holding them back in their business, because if they know it, then they're going to go right for the solution. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 39 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

47

Social presence

91

YouTube

0

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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