Impressions.
Claim This Podcastby Dera Nleweoha
Podcast Overview
<p>Tune in to listen to Africa's Top Digital Marketing Professionals unpack their marketing playbooks, revealing the strategies behind some of the most successful startups in Africa and beyond. They also share their epic fails and lessons learned, helping you to learn, grow and scale your digital marketing career.</p>
Language
🇺🇲
Publishing Since
7/25/2024
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Recent Episodes
August 27, 2024
Designing Lasting Social Media Strategies Beyond Virality
<p>In this episode, we take a fresh look at social media marketing, a vital but often underappreciated arm of marketing. </p><p>While going viral and getting a thousand likes can be exciting, there's more to driving sustainable social media growth. In this episode, we highlight how to utilize social media not just as an awareness channel but as a core growth engine for your product and business, while also making superfans out of your audience.</p><p>To guide us are <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/joshua-owolabi-ayodele/"><strong>Joshua Owolabi</strong></a>, a Social Media Growth Specialist with over 5 years of experience driving social media growth across companies like Nestcoin, Opay, and more. Alongside <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/peaceobinani/"><strong>Peace Obinani</strong></a>, Head of Online Marketing at <strong>Piggyvest</strong>, with experience driving social media growth and building communities across companies.</p><p>So if you're looking to start your social media marketing career or grow in the industry, this episode is packed with insights you don’t want to miss. So grab a cup of coffee, sit back, and enjoy this.</p>
August 20, 2024
Scaling with Precision: The Performance Marketing Playbook
<p>In this episode, we take a closer look at the world of Performance Marketing with <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/theemmanuelmang/"><strong>Emmanuel Mang</strong></a>.</p><p>Emmanuel Mang, Performance Marketing Strategist at <strong>Hey Digital</strong>, takes us on his journey into the field, sharing how he transitioned from an engineering background to mastering the art and science of performance marketing. Revealing his unique approach to maximizing ROI through data-driven strategies and relentless experimentation, he also highlights the complexities of performance marketing, offering a clear roadmap for achieving sustainable and scalable growth.</p>
August 13, 2024
The Distribution Game: Content Marketing as a Growth Engine
<p>In this episode, we explore the world of content marketing with industry leaders <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/daniel-orubo-a5b104a9/"><strong>Daniel Orubo</strong></a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/the-temitope-olaleye/"><strong>Temitope Olaleye</strong></a>.</p><p>Daniel, Head of Content Strategy at <strong>PiggyVest</strong>, takes us on a journey through his diverse experiences, from the early days of blogging and creating content for Zikoko to leading content teams at various companies. He highlights the power of data-driven insights and a deep understanding of the customer journey to fuel content that not only engages but also converts.</p><p>Temitope, Content Marketing Lead at <strong>Paystack</strong>, shares her unique transition from the field of economics to the world of content marketing, driven by her passion for creativity. She emphasizes the role of research and audience insights in crafting compelling narratives that guide customers seamlessly through the funnel, driving conversions and fostering brand loyalty.</p><p>Key Points:</p><ul><li><strong>Unconventional Paths into Content Marketing:</strong> Discover how passion and transferable skills can lead to thriving careers in content marketing.</li><li><strong>Data-Driven Content Strategies for Growth:</strong> Learn how to create impactful content that resonates with your audience and drives measurable results.</li><li><strong>AI's Role in Content Marketing:</strong> Explore how AI can be leveraged to enhance creativity, efficiency, and overall content marketing success.</li><li><strong>Strategic Distribution for Maximum Impact:</strong> Uncover proven tactics to reach and engage your target audience in the African market and beyond.</li><li><strong>Measuring Content's Impact on Business Growth:</strong> Learn how to track and analyze key metrics to prove the ROI of your content marketing efforts.</li></ul><p>Join us for a candid conversation that breaks down the world of content marketing, offering practical advice and actionable insights for professionals at all levels.</p>
6 total episodes available
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Frequently asked questions
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- What is Impressions.?
<p>Tune in to listen to Africa's Top Digital Marketing Professionals unpack their marketing playbooks, revealing the strategies behind some of the most successful startups in Africa and beyond. They also share their epic fails and lessons learned, helping you to learn, grow and scale your digital marketing career.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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