Looking for sales performance strategies? Hoping to grow revenue? Join Matt Sunshine, CEO at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.
Nearly every sales organization is experimenting with AI. Very few are seeing its full potential. In this episode of Improving Sales Performance, Matt Sunshine explores why most companies remain stuck in "AI experimentation mode" and what sales leaders can do to turn AI into a practical advantage. Drawing on insights from LeadG2's Revenue Enablement in the AI Era report, he shares actionable strategies for embedding AI into everyday sales activities, increasing adoption, and building the foun...
30 Jul 2026
How to Tell If a Deal Is Real (Before It's Too Late)
Not every opportunity in your pipeline is a real opportunity. In this episode of Improving Sales Performance, Matt Sunshine shares how top sales managers separate qualified deals from wishful thinking before inaccurate forecasts and stalled opportunities become costly surprises. Learn how to pressure test your pipeline, ask better coaching questions, and build forecasts based on evidence instead of optimism. You'll learn how to: Confirm the prospect has a real business problem worth solvingVe...
23 Jul 2026
How to Create Accountability Without Creating Pressure
Holding your team accountable doesn't have to create stress or fear. In this episode of Improving Sales Performance, Matt Sunshine explores the difference between accountability and pressure, and why the best sales managers know how to create one without the other. Instead of relying on urgency or micromanagement, top-performing leaders build accountability through clear expectations, consistent coaching, collaborative conversations, and meaningful support. You'll learn how to: Set clear expe...
Who has been a guest on Improving Sales Performance
Names identified in recent episode analyses. Showing up to five guests.
Alina McComas
Donna Hall
Stephanie Downs
Beth Sunshine
Trey Morris
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
9,291
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
45
Social presence
0
YouTube
74
Engagement
32
Host of Improving Sales Performance?
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