Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
How Gallery Media Works with Top Brands, AI Creators & Viral Talent (Without Losing Control)
In this episode, we’re joined by Dylan MacNamara, SVP of Talent & Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.
We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.
🎯 Key Topics Discussed:
1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening & experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood
23 Aug 2025
How Her Campus Built a 100K+ Gen Z Creator Community (With No Shortcuts)
In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.
We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.
From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.
🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust & authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real
16 Aug 2025
How Top Brands Handle Creator Risk, Viral Memes & PR Crises
In this episode, we’re joined by Andrew Bloch, Founder of Andrew Bloch & Associates and Co-founder of Frank — one of the most culturally influential PR agencies in the UK. He’s also a trusted advisor to Lord Sugar and several The Apprentice winners.
Andrew shares powerful lessons from decades of experience helping top brands and public figures navigate creator controversies, viral meme culture, and high-stakes PR crises. We explore the blurred lines between creators and media, how fake UGC can backfire, and why brand safety needs to evolve fast in the age of AI.
🎯 Key Topics Discussed:
1. How top brands handle risky creators & controversial influencers
2. Lessons from the Adidas–Kanye West and Coldplay–Astronomer crises
3. Can brands use meme culture without risking their reputation?
4. Role of speed, empathy & preparation in modern PR
5. Why AI will change the way PR is done — and how to adapt
6. What creators need to know about brand safety vetting
7. How to protect reputation in a world of deepfakes and fake UGC
Who has been a guest on IMpulse - The Influencer Marketing Podcast
Names identified in recent episode analyses. Showing up to five guests.
Chelsea Jarred
Sonalika Pawar
Megan Hueter
Thomas Walters
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
44,470
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
49
Social presence
0
YouTube
76
Engagement
60
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