With the In Conversation series, the leading broadcast specialist, markettiers, share stories and insights from business luminaries and celebrity guests.
36: Vaccines, brands and public affairs: The year ahead in PR and comms
In the latest edition of the ‘PR Show’ podcast we take a look at what is in store for the industry this year, whether you work in consumer, health, corporate comms or public affairs.
How should different sectors of the industry aid the comms operation supporting the rollout of the vaccine, has the comms function finally come of age, and what questions is the industry failing to ask itself?
Our panellists; Hearst Director of PR & Communications Effie Kanyua, Cicero/AMO Executive Chair Iain Anderson, Hope&Glory Co-Founder and chief creative officer James Gordon-Macintosh, Finsbury, Glover, Hering UK, Middle East & Asia CEO Faeth Birch, and Pretty Green Account Director Sheeraz Gulsher, discuss these issues and more.
3 Mar 2020
35: How brands can score gold at the Olympic Games
A record number of brands are sponsoring athletes and teams at the Tokyo Olympic Games. It proves the 'five rings' are still a major draw – but can sponsorship in such a cluttered environment deliver value? British Olympic Association’s Tim Ellerton, H+K’s Jamie Corr, M&C Saatchi Sport & Entertainment's Jamie-Wynne Morgan and The Playbook’s Nick Meakin discuss how brands are making the most of the Olympics, and other trends in sports marketing.
27 Nov 2019
34: The PR Show: The diversity problem
PR professionals from ethnic minority backgrounds are being held back in their careers in what is a largely white industry. A combination of prejudice in the recruitment process, unconscious bias that favours white employees, apathy about the issue, and a lack of understanding is holding back BAME talent. BME PR Pros’ Elizabeth Bananuka, Manifest’s Julian Obubo and WX’s Zoe Stafford discuss the problem, why it exists, some positive programmes and what can be done to improve diversity in the communications industry.
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