Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

In Conversation with Expo Stars

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by Expo Stars Interactive

10 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

This podcast is about leading the way in the live marketing industry and in business. Expect an eclectic mix of stories and case studies on culture, mindset, engagement, sales, technology, teamwork, strategy, innovation and growth. We'll be asking a range of inspiring founders, business owners and entrepreneurs, that we've met over the last decade, thought-provoking questions and sharing with you their valuable insights. They're an inspiration for anyone looking to transform their live marketing and grow their business.

Language

🇺🇲

Publishing Since

3/10/2021

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Recent Episodes

February 17, 2023

Ep. 10 In Conversation With Expo Stars... Don Colliver

In our tenth episode, we are in conversation with Don Colliver, teacher, speaker, writer, and comedian with over twenty-five years of experience engaging audiences and helping them engage with one another. His mission is to help every speaker profoundly impact their audience through the power of courageous vulnerability, confident authenticity, and the joy of connection.  Don has performed as a clown for the contemporary circus Spiegelworld and the Blue Man Group. In addition, he teaches public speaking at Google and speaks for Fortune 500 companies.  Don graduated from Boston University and lives in the San Francisco Bay Area.

July 15, 2021

Ep. 9 In Conversation with Expo Stars…Aidan Kearney

In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process. Aidan begins by sharing his thoughts on how the pandemic has impacted us all on a psychological level, from staring at empty supermarket shelves to Zoom fatigue. We look at how organisations are changing the way they engage with their audiences and employees including the questions they need to ask internally as to where they need to change. With the onset of virtual events, Aidan discusses how business people now need to demonstrate that they are actively listening to their prospects and customer base. We discuss the importance of Marketers using novelty in their campaigns to get their audience out of their trance and truly engage with their brand. Aidan shares the concept of “Piquing Interest” that advertisers are using to engage their audience along with research that shows how brain patterns change to increase consumer engagement. We also look at how scam artists are using “Social Engineering” techniques to get people to part with their money. Aidan shares some valuable advice on how to avoid these scams and the things that you need to look out for.

July 15, 2021

Ep. 8 In Conversation With... Michelle Harman

In our 8th episode of In Conversation with Expo Stars… we speak to Michelle Harman from Captello, on how to use lead capture and gamification to engage attendees and optimise your results from your event. Michelle shares her thoughts on the engagement and lead capture challenges that exhibitors now face with the onset of hybrid and virtual events. She talks about how the process of lead capture differs from live events to virtual and what marketers can do, to make the process seamless and enjoyable for the attendee. We discuss the key things to consider when capturing attendee data and what kind of questions you should be asking that will help you when following with the leads after the event. She also discusses how Gamification is now being used to not only capture valuable data but also to educate and engage the attendee with the exhibitor’s brand. As there are tonnes of data capture software solutions out there, Michelle gives us her tips on what kind of things you should be looking for when considering what software solution to use for your next event. A great listen with a lot of valuable insights into the world of data and lead capture.

10 total episodes available

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Frequently asked questions

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What is In Conversation with Expo Stars?: This podcast is about leading the way in the live marketing industry and in business. Expect an eclectic mix of stories and case studies on culture, mindset, engagement, sales, technology, teamwork, strategy, innovation and growth.

We'll be asking a range of inspiring founders, business owners and entrepreneurs, that we've met over the last decade, thought-provoking questions and sharing with you their valuable insights. They're an inspiration for anyone looking to transform their live marketing and grow their business.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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