Chris Sacca on Attracting an Investor, and How to Write a Pitch Email That Actually Converts
In part two of two, Chris Sacca, the billionaire venture capitalist and former "Shark Tank" star, discusses his views on the leadership efforts of some of the biggest names in Silicon Valley, what really happens behind the scenes on “Shark Tank,” and what he thinks about the deals for him—Airbnb, Dropbox, GoPro—that got away.
13 Oct 2021
Chris Sacca on Profitability vs. Sustainability, and the Types of Entrepreneur He Invests In
In part one of two, Chris Sacca, the billionaire venture capitalist and former "Shark Tank" star, shares his thoughts on the right mix between profitability and sustainability for a business, what he likes to see from investors in a pitch meeting with him, and how climate tech will be the next great wave that makes people rich.
4 Oct 2021
Heather Hasson and Trina Spear on Running a Pop-Up Store, and How to Price Your Goods
Heather Hasson and Trina Spear, the co-founders and co-CEOs of FIGS, discuss how to run a great pop-up store experience from start to finish, what to consider when pricing your goods and how that can dictate how the consumer perceives your brand, and why cornering niche markets can mean powerful, and repeating, revenue returns.
4 Oct 2021
Ariel Kaye on the Future of Office Work, and to Discount or Not to Discount
Ariel Kaye, the founder and CEO of Parachute, shares the precise offline marketing tricks her famed home lifestyle brand uses to great success, what the future of work looks like in the direct-to-consumer space to her mind, and why many brands ought to pause and think before they commit to a business model that includes frequent discounting and sales.
13 Sept 2021
Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand
Philip Krim, the co-founder and CEO of Casper, discusses navigating very tricky inventory management challenges, the exact PR and marketing strategies his company used to great success in its earliest days, and the blueprint for how Casper—like Nike did for sports or Whole Foods did for nutrition—plans to become the number one brand consumers turn to when they think of sleep.
1 Sept 2021
Payal Kadakia on Becoming a Unicorn, and What to Do When 95% of Your Revenue Vanishes
Payal Kadakia, the founder and executive chairman of ClassPass, discusses becoming a unicorn, representation challenges among venture capitalist firms in the fundraising process, and how to survive when a brand loses 95% of its revenue all at once.
1 Sept 2021
Web Smith on Selling the Right Way on Amazon, and the Future of Ecommerce Returns
Web Smith, the founder of 2PM, the consulting company and prominent newsletter by the same name, discusses the right way for brands to sell on Amazon, who retail's most iconic founders are, and why the future of ecommerce returns may be brighter for direct-to-consumer brands.
31 Aug 2021
Introducing Season Two
The can't-miss interview series featuring only the best and brightest names in business is back.
Hear Philip Krim on how the Casper CEO navigates tricky inventory management problems. ClassPass founder Payal Kadakia details just how a company survives when 95% of its revenue is wiped away in an instant. And Chris Sacca, the billionaire venture capitalist and former “Shark Tank” star, on the right and wrong ways for a company to pitch an investor.
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
5 Jan 2021
Chip Wilson on the Dangers of Discounting, and His Relationship with Lululemon Now
Chip Wilson, the founder of Lululemon, discusses his relationship today with the company that made him a billionaire, the dangers of discounting, and why direct to consumer retail has won both the battle and the war.
"I think what we're seeing is the death of wholesale," he says. "If you had to look at the companies that are surviving now and the ones that are dying, anyone in wholesale is dying."
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
5 Jan 2021
Seema Bansal on Surviving the Kardashian Bump, and Styling Products on Instagram
Seema Bansal, co-founder of Venus ET Fleur, discusses the dos and don'ts of styling products on Instagram, setting the right boundaires when working with your spouse, and what happens to a small business when a Kardashian posts about it on social media.
"Never in a million years did I think that Kourtney Kardashian and Khloe Kardashian would share a post of Venus ET Fleur," she says. "But what we didn't think of was the supply chain. Can we actually fulfill these orders?"
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
5 Jan 2021
Tim Brown on the Benefit of Two CEOs, and Leaving No Carbon Footprint Behind
Tim Brown, co-founder and co-CEO of Allbirds, discusses why only bad retail—not all retail—is dying, how he navigates the unique position of having two chief executives at his company, and Allbirds' quest to achieve what has never been done before: run a billion-dollar business without leaving any carbon footprint behind.
"One of the challenges with a topic like sustainability is that it means 10 different things to 10 different people," he says. "Where we've landed as a business is that they must all ladder up to this unifying metric around carbon. Carbon is the thing that we must get under control."
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
8 Dec 2020
Dani Reiss on Still Needing Wholesale, and Asking Your Own Dad to Step Down as CEO
Dani Reiss, president and CEO of Canada Goose, discusses how the future is omnichannel, why, as other brands rush to sell direct to consumer, the crucial role wholesale still plays, and how he once asked his own dad to step down as CEO. And if you're in a rut at your job and need a brutally honest new perspective about how to get better, how's this for a piece of advice?
"Someone once said to me, 'A great way to look at your business is: Fire yourself, then rehire yourself five minutes later and look at the business again, as if you're just starting from scratch'" he says. "In that, see what could be done differently."
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
8 Dec 2020
Dylan Lauren on Delegating as CEO, and the Unique Lessons of Her Father, Ralph Lauren
Dylan Lauren, founder and CEO of Dylan's Candy Bar, discusses the economics of flagship stores, why it's so personal to her to remain hands-on atop her company, and why her father, the iconic fashion designer Ralph Lauren, told her to go bigger—not smaller—when launching her candy empire.
"He understood that it was Disneyland," she says. "When I took the first flagship, he's like, 'Go bigger. Don't do a little small mom-and-pop candy store. Make it big.' I took 15,000 square feet, which is a big risk, especially in New York City. But he really understood that right from the start."
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
8 Dec 2020
Steve Madden on “The Wolf of Wall Street,” and Coming Back from Addiction and Prison
Steve Madden, founder of the billion-dollar footwear brand that takes his name, discusses why there'll never be a replacement for retail, what he thinks of “The Wolf of Wall Street”—the famous Leonardo DiCaprio movie that features the story that led to his downfall—and his return from addiction and 31 months behind bars.
“First of all, getting out of prison—it's the greatest feeling,” he says. “For the first month, you're floating in the air.”
Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
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