- 9
- Episodes
- 2025
- First episode
About (In)Decisive Moments
We're constantly bombarded with highlight reels and success stories but rarely get to hear about the difficult decisions and moments of doubt behind them. This show is about that. In the (In)Decisive Moments podcast, Sofia Pusa talks to artists, designers and founders about the pivotal decisions and everyday choices that have shaped who they are and how they found their voice. The guests on the show have all built something on their own terms and can say what it actually cost. Each episode goes behind the polished version: creative careers, self-doubt and the choices that don't look obvious until afterwards.
- Publisher
- Sofia Pusa
- Category
- arts · business
- Language
- en
- Explicit
- No
- First episode
- 24 Sept 2025
- Latest episode
- 26 May 2026
Latest episodes
9 episodes in the feed.
26 May 2026
Why We're Rewarded for Burning Out and How to Stop ft. Jo Hooper
Jo Hooper built exactly the career she was supposed to want. Head of Communications by thirty, a decade of hard work behind her, every box ticked, and then, at thirty-one, two breakdowns in eighteen months that she couldn't ignore her way past. This episode is about what it takes to actually stop. Sofia and Jo dig into the structural belief that equates hard work with virtue, what the corporate reward system teaches us about our own worth, and what it looks like to build something on entirely different terms. Key Takeaways Why burnout is a decision and how to make a different one How society rewards the behaviours that destroy us, and how to stop being complicit What walking away from a dream job actually feels like, and what comes after Why "work harder than a man" is still the unspoken rule for women in creative industries How to build a creative practice that doesn't steal your life Jo Hooper is a YOLO business coach, bluntly but lovingly giving you the work wake-up call no one else is going to give you: why are you working so bloody hard if you have no time to enjoy it? After losing a parent at 16 and having two breakdowns in corporate by 31, she's on a mission to stop you wasting your life working all the time. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website (https://getwildlyfree.co.uk) | Instagram Show Website (https://www.sofiapusa.com/podcast) | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
28 Apr 2026
How to Invent a New Creative Practice ft. Stormy Pyeatte
Stormy Pyeatte has built a life that doesn't follow a script — RV road trips with near-strangers, hostel work, stints in New Zealand, Australia, and London — and her art reflects it. As a multidisciplinary artist creating immersive installations with floristry, light, and projection, she's carved out a practice entirely on her own terms. In this episode, Sofia and Stormy dig into how daily creative challenges helped her find her artistic voice, what grief taught her about what actually matters, and why staying curious has been her most reliable compass. Key Takeaways How embracing bold, unexpected decisions can shape your creative path Using daily creative practice and personal projects to develop your artistic voice Finding resilience and meaning through grief and life changes Stormy Pyeatte is a London-based multimedia artist working at the intersection of nature and technology, merging floral design, projection mapping, AI, and interactive tools into immersive installations that blur the line between the physical and digital. Her work has been exhibited at London's Saatchi Gallery, and she's collaborated with brands including Adobe, Amaran, and Snapdragon. Eclectic, experimental, and playful, her ever-evolving skillset is a testament to a life of curiosity and dedication to learning. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website | Instagram (https://www.instagram.com/stormypyeatte/) | YouTube Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
31 Mar 2026
Building a Career that Sets Your Soul on Fire ft. Lucy Bradbury
In this episode, Sofia Pusa chats with Lucy Bradbury, a 3D motion designer whose work spans campaigns, product films, and live visuals for clients like Nike Kids, Pepsi, and Netflix. Lucy opens up about her unconventional path – from studying pharmacology to branding, and finally committing fully to 3D – sharing the bold decisions that have shaped her creative career. They explore the challenges and rewards of freelancing, the role of personal projects in fueling her growth, and how setbacks like job loss have strengthened her artistic voice. This episode is a candid conversation about trusting your instincts, cultivating discipline, and taking ownership of your creative journey. Key Takeaways Making bold career changes and following your gut Leveraging personal projects and consistent routines to stay inspired Turning setbacks into opportunities for growth and resilience Balancing client work with personal creative development Building discipline and showing up for your craft every day Lucy Bradbury is an ideas-driven 3D motion designer, collaborating with CG and branding studios on campaigns, product films, and live visuals. She specializes in concept and look development, while carving out time for personal projects where she explores ideas collected from small, often mundane moments. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website | Instagram Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
24 Feb 2026
How to Take Risks and Make Your Work Seen ft. Obidi Nzeribe
Sofia Pusa chats with Obidi Nzeribe, a Nigerian-born, Los Angeles–based fashion and commercial photographer whose nostalgic, story-driven images blend memory, place, and storytelling. Obidi shares how his journey from chemical engineering to photography was shaped by intentional choices and risk-taking. He talks about the pivotal moments that pushed him to pursue his creative path, how moving to the US fueled his drive to create and the steps he took to develop his artistic style. He also discusses how he intentionally positions his work to be seen by the right people, why location and community influence his creativity and how he stands out in a competitive market. His story is a reminder that courage alone isn't enough – being deliberate and intentional and taking calculated risks is what turns creative ambition into results. Key Takeaways Transitioning from chemical engineering to photography Taking risks and being intentional with your work How location and community influence creativity Standing out in a competitive photography market Obidigbo Nzeribe is a fashion photographer born and raised in the eastern part of Nigeria. After acquiring a degree in chemical engineering, he decided to pursue his passion for telling stories through photography, his work is best described as warm, nostalgic and eclectic. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website | Instagram Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
27 Jan 2026
Stop Hiding What Makes You Weird ft. Luca Peterson
Sofia Pusa chats with Luca Peterson, a filmmaker and content creator who went from a 9-5 finance job to building a massive online following and a tight-knit community. Luca shares the pivotal choices, bold lifestyle changes, and creative experiments that have shaped his path. From a chaotic move to Bali to the decision to completely overhaul his diet and habits, he talks openly about burnout, creative blocks, and what it really takes to stay consistent without losing yourself. We also explore his approach to making content go viral without chasing algorithms, using AI as a tool, and leaning into the quirks that make his work and personality stand out. Packed with energy, honesty, and practical insights, this episode is a masterclass for creators who want to grow their audience, stay authentic, and have fun doing it. Key Takeaways Bold lifestyle changes that fuel focus, energy, and creativity Overcoming burnout and creative blocks How to make content go viral without chasing algorithms Using AI strategically while staying authentic Leaning into your quirks to stand out and connect with your audience Luca Peterson is a filmmaker & content creator. Sofia Pusa is a creative director and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Instagram | YouTube Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
30 Dec 2025
How to Overcome Self-Doubt ft. Asya Demidova
In this episode, Sofia Pusa speaks with Asya Demidova, a versatile art director and creative freelancer recognized for her playful illustrations and story-driven designs. Asya shares how she navigates self-doubt, develops her artistic voice through personal projects, overcomes creative blocks, and transitioned from management to design. Drawing on her experiences across agencies, freelance projects, and collaborations with major clients, she offers practical advice for creatives seeking confidence, inspiration, and clarity in their work. Key Takeaways Navigating self-doubt and building creative confidence Overcoming creative blocks and finding inspiration Lessons from transitioning across roles and creative experiences Asya Demidova is a multidisciplinary Art Director and creative freelancer with over eight years of experience, specializing in experimental and strategic design solutions. Her design practice centers on translating ideas into visual narratives. She builds refreshing brand identities and 3D illustrations that blend storytelling with playful, impactful design. Asya's expertise spans the cultural, fashion, tech, and commercial sectors, where she crafts compelling branding and visual strategies. She has worked with major clients such as Google, Microsoft, and Meta at an agency, and has collaborated with brands like LazyOaf and Pull&Bear. Additionally, she creates whimsical illustrations for top publications like The New York Times, Wired, Bloomberg, and Vox. Based in Dublin, Asya brings her playful, memorable designs for clients worldwide, connecting across diverse markets. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website | Instagram | Behance Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
25 Nov 2025
How Photography Saved Me ft. Dola Posh
Content warning: mentions of suicide and postpartum depression. Photographer Dola Posh joins the podcast to share her powerful story of navigating motherhood, mental health, and creative identity. In this deeply moving conversation, Dola opens up about her experience with postnatal depression and the transformative decision to turn her struggles into a celebrated series of self-portraits. Her journey reveals how the darkest times can spark unexpected creative breakthroughs and how honesty, vulnerability, and resilience can shape an artist's voice. This episode is a testament to the healing power of art and the courage it takes to share your truth. Key Takeaways • Turning postpartum depression into creative breakthroughs • Starting over in a new country • Why vulnerability and honesty are your superpowers • Healing through self-portraiture Dola Posh is an award-winning photographer based in England whose work explores self-identity, motherhood, and postpartum depression. A recipient of the 2024 Leica Women Foto Project Award, her photographs have appeared on UK billboards, on the cover of The Guardian, and in exhibitions including 1-54 Contemporary African Art Fair and Leica Gallery Boston. Her work has been featured by BBC News, The Guardian, Vogue Italia, CNN, and more. Through her Auric Moms platform, she also speaks and leads workshops on mental health and postpartum depression. A member of Women Photograph and Black Women Photographers and a Fellow of the Royal Society of Arts, Dola uses her art to elevate and illuminate the narratives of Black women and mothers. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website | Instagram Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
28 Oct 2025
Finding Your Artistic Voice ft. Wilfrid Wood
Sofia Pusa chats with Wilfrid Wood, an artist celebrated for his quirky and insightful portraits, created using everything from plasticine to watercolor. In this episode, Wilfrid offers an unfiltered look at the realities of carving your path as an artist: from battling self-doubt and the pressure of time to the pivotal choices that shaped his distinctive artistic voice. From his early days at Spitting Image to forging his own path, Wilfrid's story is refreshingly honest and deeply inspiring. Key takeaways • How to find your artistic voice • Using anxiety and self-doubt as unexpected creative fuel • Balancing commercial pressure with personal expression • The impact of beauty and Instagram on artistic work Wilfrid Wood is an artist living and working in Hackney. He mainly depicts people who message him on Instagram. Plus the occasional tree. The most important thing is that he gets as much character into the portrait as possible, be it animal or vegetable. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Instagram Show Website (https://www.sofiapusa.com/podcast) | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
24 Sept 2025
Turning Rejection Into a Superpower ft. Liz Mosley
Sofia Pusa chats with Liz Mosley, a graphic designer, solopreneur, podcaster, and Adobe Express ambassador who made a pivotal decision to turn a moment of rejection into a career-defining opportunity. In this episode, Liz shares how choosing to reframe failure, embrace pitching, and let go of perfectionism helped her unlock new doors. They also discuss how two significant moments – becoming a parent and launching her podcast – shaped not only Liz's creative career but her approach to success. Key Takeaways • Turning a rejection moment into a life-altering decision • Pitching without fear and the power of mindset • Letting go of perfectionism for growth • How parenting and podcasting reshaped Liz's creative journey Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding, animated GIFS and websites for small business owners. She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing. Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don't have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website | Instagram | Podcast (https://buildingyourbrand.net/) Show Website | Instagram | TikTok Sofia Pusa Website (https://www.sofiapusa.com/) | Instagram Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast
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