Oh great, another podcast.
But don't worry. This one isn't here to teach you anything.
In Formation is for the jaded, the unconvinced, and the unconventional. For business owners who are tired of being told there is one way to do things... one framework, one blueprint, one morning routine, one non negotiable truth that will finally unlock everything.
Every week, host Kellie Blondel takes something we've all been told we absolutely have to do in business and actually looks into it. Where it came from. Who invented it. What the evidence says. And who's been making money from you believing it.
No agenda. No course to sell you at the end. Just the question, the research, and whatever we find when we actually look.
Who told you that. Why did they tell you that. And does it actually work.
If you've got something you've been told you have to do and you're not sure whether to believe it, send it in. Let's have a look at it together.
kellie@blondelandco.com
Every time a new platform launches, the same message arrives. You need to be here. Claim your name. Get in early. Build your audience now before everyone else does.
Clubhouse. Threads. Bluesky. TikTok. Each one arriving with a wave of urgency and a wave of courses, packages, and certified social media managers telling you this is where your business needs to be.
But who actually looked at the research? Who checked the demographics? Who asked whether your specific audience is even on the platform you've been told to drop everything for?
This week I did. And here's what I found.
From the rise and fall of MySpace to the psychology of FOMO, from what "certified social media manager" actually means to what the Facebook algorithm is actually rewarding in 2026, this episode is the one where the research genuinely surprised me. And where the answer to "does it actually work" is more nuanced than any other episode so far.
Note: social media moves fast. Everything shared here is based on the most current research available in 2026.
Chapters
00:00 Introduction: The Myth of Being Everywhere
02:04 The Shift to Paid Ads and the You Must Be Everywhere Message
04:09 The Platform Graveyard: Clubhouse, Threads and Bluesky
06:09 Facebook and LinkedIn's Changing Purposes
07:41 The Psychology of FOMO and Social Comparison
09:55 The Myth of Certified Social Media Managers
12:02 What the Data Says About Where Your Audience Actually Is
15:10 How the Algorithm Actually Works
16:47 Showing Up as a Credibility Check
20:10 The Research, the Stats, the Facts. Now You Decide.
Want More?
I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen.
You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond.
And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... you can email me at kellie@blondelandco.com
10 Aug 2026
Who Told You To Charge Your Worth?
Charge your worth. Three words. Goes on a mug. Gets posted on Instagram with a motivational font. And if you've spent any time in the online business world, you've seen it everywhere.
But what does it actually mean? What is your worth? How do you calculate it? And who decided that your price and your value as a human being should be the same conversation?
This week I went looking. Where the phrase came from, who's been selling it and why, what the research actually says about women and pricing, and whether any of it holds up when you follow the logic to its conclusion.
Chapters
00:00 Dismantling Conventional Wisdom
02:47 The Origins of Charge Your Worth
06:01 The Gender Pay Gap and Undercharging
08:54 The Flaws in Pricing Strategies
11:47 Towards Ethical Pricing Practices
Want More?
I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen.
You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond.
And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode, you can email me at: kellie@blondelandco.com
13 Jul 2026
Who Told You To Fake It Till You Make It?
If you've spent any time in the online business world, you've heard it. Probably said with a lot of confidence by someone who needed you to believe that projecting certainty you don't yet have is not just acceptable but necessary.
I never liked it. But my personal feelings about a phrase are never the point of this podcast. So I put them to one side and did the research.
Who told you that. Why did they tell you that. And does it actually work.
This episode goes into where the phrase actually came from, how the self help and business coaching industries turned it into a product, and what happens when it goes well... and when it goes very, very wrong. From Bill Gates to Elizabeth Holmes to Anna Delvey, the line between backing yourself and fraud is more interesting than you'd think.
And there's a distinction that almost never gets made when this phrase gets passed around.
Chapters
00:00 Introduction to Dismantling Conventional Wisdom
02:59 The Origins and Evolution of Fake It Till You Make It
06:01 The Impact of Fake It Till You Make It in Business
08:55 Case Studies: Successes and Failures of Faking It
12:04 The Fine Line Between Confidence and Fraud
14:44 Conclusion: Understanding the True Meaning of Confidence
Want More?
I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen.
You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond.
And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... email me at kellie@blondelandco.com
6 Jul 2026
Who Told You That You Need To Wake At 5AM?
I tried the 5AM thing. Not because a book I've never read told me to, but because a kitten with absolutely no respect for my eyelids gave me very little choice.
And for a while it seemed to work. Until I realised it probably wasn't the 5AM doing the heavy lifting.
So in true In Formation fashion, I asked... who told you that getting up at 5am was the key to success? Why did they tell you that? And does it actually work?
This episode gets into the origins of the 5AM Club, what the sleep science actually says about chronotypes and productivity, and whether trading your lie-in for a cold, dark morning is genuinely making you more successful or just more tired.
Chapters
00:00 Challenging Conventional Wisdom
02:58 The Myth of the 5 AM Club
05:48 Understanding Chronotypes and Productivity
09:06 Finding Your Optimal Time for Productivity
Want More?
Curious where you actually sit on the morning to evening spectrum? The Morningness-Eveningness Questionnaire is a proper, peer reviewed tool that's been used in sleep research since 1976. 19 questions, about four minutes, and it'll tell you whether you're a morning type, an evening type, or somewhere in between.
You can take it here: https://psytests.org/trait/meqen.html
And if you want to know more about who I am and what I do...
I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen.
You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond.
And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... you can email me here: kellie@blondelandco.com
29 Jun 2026
Who Told You That You Need Content Pillars?
Working with people from all areas and all levels of business, from start up to scaling to selling up, what I hear from a lot of those in that starting out or messy middle trying to scale stage, without the budget for a marketing team or a mentor, is this...
"I can't post yet. I don't have my content pillars."
So in true In Formation fashion... I asked who told you that? Why did they tell you that? And does it actually work?
This episode digs into where content pillars actually came from, what they were genuinely designed to do, and how a website SEO strategy quietly became a non-negotiable prerequisite for posting on Instagram.
Chapters
03:10 So Where Did Content Pillars Actually Come From?
05:57 How a Website Strategy Became a Social Media Religion
08:49 Does the Evidence Actually Support This?
12:02 What's working now
Want More?
If this landed and you want to know more about who I am and what I do...
I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen.
You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond.
And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode you can email me at kellie@blondelandco.com
22 Jun 2026
Who Told You That
Oh great, another podcast.
But this one is different.
Every episode of In Formation takes one thing you've been told you absolutely must do in business and asks three questions:
Who told you that?
Why did they tell you that?
And, does it actually work?
No agenda. No course to sell you at the end. Just honest research, inconvenient questions, and whatever we find when we actually look.
I'm Kellie, implementation and execution specialist with over a decade working inside businesses of every size and stage. I've seen what actually moves things forward and what just makes someone else money. And I'm done pretending those are the same thing.
This is In Formation. For the jaded, the unconvinced, and the unconventional.
Chapters
00:00 Oh Great, Another Podcast
00:30 Why Every Business Podcast Sounds the Same
01:00 The Brilliant People Who Aren't Doing the Thing
02:04 Who Is Kellie and Why Should You Care
02:59 The Three Questions We Ask Every Single Episode
03:49 Who Told You That You Had to Be Ready First
05:12 What This Podcast Is Actually Going to Do for You
05:41 Come Back Next Week. Or Don't. No Hard Feelings.
Want More?
If this landed and you want to know more about who I am and what I do...
I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen.
You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond.
And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... you know where I am.
kellie@blondelandco.com
Contact In Formation with Blondel & Co
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