"In Good Company" is a Podcast where the artist, designer, and entrepreneur Fernando Mastrangelo takes us on a journey to uncover the Business of Being an Artist today.
It’s a topic we don't like to discuss, mostly because its the unromanticized aspect of the Art/Design. But the times are changing, artists are changing and we’re all adapting. Social media is playing a huge role in growing a new core audience and acquiring new clients and collaborators. We're going examine the path of some of the most successful creatives, the companies they’ve built and the stories that got them there.
3 TIPS to Help Young Artists and Small Studios Through the Corona Craziness
The Corona Virus is effecting everyone and the emerging art and design community is far from immune. Here are three tips for how to strengthen your business in these times and set yourself up for success when all the chaos inevitably passes.
If you have any questions or comments, please shoot me a message on Instagram (@iamfm). I'd love to help the community with thoughtful and engaged responses.
Stay safe everyone!
16 Aug 2019
THE RIFF | Are Design Fairs Dead? And, If So, What'll Replace Them?
Surface's own Ryan Waddoups and Fernando Mastrangelo of FMS speak candidly, and at times critically, about the progress, or lack thereof, regarding design fairs. The most compelling part of the dialogue is in what these two imagine for the future of those fairs and the industry they support. Waddoups is a millennial who has established an authoritative voice in the design world via his articles in Surface Magazine and ownership of Surface's Design Dispatch newsletter. Fernando Mastrangelo is an established designer with his ear to the ground for emerging talent in the field. There's no better duo to speculate, optimistically but realistically, about what comes next...
4 Mar 2019
THE COMPANY | Ep. 5 | Who knew one little side-table could grow into a full-fledged furniture studio
These drums helped define my career as a designer. In this video I talk about what it takes to make them, how I keep experimenting with them, and what to think about when designing YOUR defining item.
Be sure to subscribe and leave a review if you have particular things you’d like to see from us: more of the process, more young up-and-coming artists, more about managing your market, more bloopers, whatever! We love to hear from you as we’re putting this content out.
Follow the work of Fernando Mastrangelo Studio on instagram and IGTV: https://www.instagram.com/iamfm (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Fiamfm&v=zz812JWZ1N0&redir_token=Z03grqkRO4wOepVJ737qslA9osZ8MTU1MTc5NDcwOEAxNTUxNzA4MzA4&event=video_description)
Content Produced by FMS Presents https://www.instagram.com/fmspresents (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Ffmspresents&v=zz812JWZ1N0&redir_token=Z03grqkRO4wOepVJ737qslA9osZ8MTU1MTc5NDcwOEAxNTUxNzA4MzA4&event=video_description)
19 Feb 2019
THE COMPANY | Ep. 4 | Why everyone should be in the content game
What should every creative person be doing in 2019? Good question...
Follow the work of Fernando Mastrangelo Studio on instagram and IGTV: https://www.instagram.com/iamfm (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Fiamfm&event=video_description&v=dhLWJht50CI&redir_token=4nhBDoFUsFre8aXuCGt_uOAiMpp8MTU1MDY2ODU4NUAxNTUwNTgyMTg1)
Subscribe to our youtube for more videos and behind-the-scenes content!
Watch the previous episode of THE COMPANY here: https://youtu.be/WZDfpMgElcM (https://www.youtube.com/watch?v=WZDfpMgElcM)
Content Produced by FMS Presents https://www.instagram.com/fmspresents (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Ffmspresents&event=video_description&v=dhLWJht50CI&redir_token=4nhBDoFUsFre8aXuCGt_uOAiMpp8MTU1MDY2ODU4NUAxNTUwNTgyMTg1)
11 Feb 2019
THE COMPANY | Ep. 3 | Leading a Creative Team; how to hire, train, and scale
To scale your career successfully, you’re gonna need a strong team working with you. I see so many artists & business owners put off hiring because they worry it’s not feasible for them. But the reality is that investing time and money in a team is a great way to boost your sales and your reach. Just start small, choose wisely, and find people with skill sets that you don’t have. The right team can make all the difference.
Most important of all, INVEST in the people you hire. I can’t stress this enough. Talk to them, foster their growth, and learn about their own goals for their careers. When you invest in them, you’ll see the best results both professionally and personally.
Follow the work of Fernando Mastrangelo Studio on instagram: https://www.instagram.com/iamfm (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Fiamfm&redir_token=bVUlukpNSVlZ9E-13T4XwCyvKg98MTU0OTk5MDYyNEAxNTQ5OTA0MjI0&event=video_description&v=WZDfpMgElcM)
Watch ep. 2 of THE COMPANY here: https://youtu.be/wSHzDoW2UrU (https://www.youtube.com/watch?v=wSHzDoW2UrU) .
Produced by: https://www.instagram.com/fmspresents (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Ffmspresents&redir_token=bVUlukpNSVlZ9E-13T4XwCyvKg98MTU0OTk5MDYyNEAxNTQ5OTA0MjI0&event=video_description&v=WZDfpMgElcM)
6 Feb 2019
THE PATH | LADIES & GENTLEMEN
Today I’m speaking with Ladies & Gentlemen Studio, who made the move from Seattle to New York to take their company to the next level.
They have a diligent method of making their work and making business decisions, and a thoughtfulness about their design that you don’t often find in our fast-paced design industry.
Before we jump in, I also wanted to say that this is the last interview of The Path Season 1. It’s been an incredible season and we’ve received such great feedback from you that we’re excited to return for Season 2 later this year :)
If you’re enjoying the show (or podcast) let us know! Subscribe, DM us, or send a message through any of our social channels - we want to hear from you and your ideas about what you want to see next season!
So thanks for tuning in, now let’s get to Jean and Dylan of Ladies & Gentleman.
@ladiesandgentlemenstudio
http://www.ladiesandgentlemenstudio.com (http://www.ladiesandgentlemenstudio.com/)
THE PATH is our interview series about the business of being an artist. In each episode I sit down with a talented individual or team in the creative field to discuss the reasons behind their success and how the next generation of makers can learn from them.
Produced and Directed by @voiid_studio
Music by @beaconband
4 Feb 2019
THE COMPANY | Ep. 2 | Selling Art + Design Today; things I wish I would have known
People don’t like to think of art as a business and I get it. It kinda kills the romance. But that’s just not realistic if you want to sustain your career long-term. Some common questions I’ve heard young artists ask when they first start out are things like: How do I get my work in front of people? How do I network? How do I start a business without experience? Social media has altered the answers to some of these questions, and what worked best 20 years ago is usually not the most efficient strategy today. In episode two of The Company, I'm sharing what's worked for me when getting work out into the world.
Follow the work of Fernando Mastrangelo Studio on instagram: www.instagram.com/iamfm (http://www.instagram.com/iamfm) .
Subscribe to FMS PRESENTS for more art process videos and behind-the-scenes content! .
Watch ep. 1 of THE COMPANY here: https://youtu.be/YUnsi2fzKmY (https://www.youtube.com/watch?v=YUnsi2fzKmY) .
Produced by: www.instagram.com/fmspresents (http://www.instagram.com/fmspresents)
23 Jan 2019
THE PATH | ADAM PARKER SMITH
Today I’m sitting with Adam Parker Smith whose work I think is freaking genius. He’s a sculptor, prankster, and his work always involves humor.
We’ve been in the game for a long time together but recently Adam’s work has just been everywhere, being widely collected and reaching a high market value for a young artist. So it’s a very interesting time for him even though he’s been at it for well over a decade.
He also has a unique story about how he’s been able to financially sustain his studio which has not been through the traditional route.
Adam also has some great insight on just being an artist today and how many of you may approach your own creative businesses. Let’s dive in.
@adamparkersmith
www.adamparkersmithwork.com (http://www.adamparkersmithwork.com/)
THE PATH is our interview series about the business of being an artist. In each episode I sit down with a talented individual or team in the creative field to discuss the reasons behind their success and how the next generation of makers can learn from them
Produced and Directed by @voiid_studio
Music by @beaconband
22 Jan 2019
THE RIFF | FURLOUGHED: how the government shutdown is effecting the design world.
Today I spoke with Christina de Leon, the Associate Curator of Contemporary Latino Design at the Cooper Hewitt. She was gracious enough to be real with me and share her experience during this government shutdown.
We spoke about the irony of museums, which are institutions designed to educate the public about other cultures, being shut down by a government that wants to literally wall off a country with a culture that provides so much influence.
We also got to reminisce a bit about how we met and bonded over our Latino roots. This is my first Riff with a guest so let’s jump in-
@xtina_de_leon
9 Jan 2019
THE PATH | ENY LEE PARKER
Eny Lee Parker was deemed the breakout American design star of 2017 by Sight Unseen. I first saw her work at ICFF this year and was super impressed by her terra-cotta lamps.
I started following her on Instagram and also became impressed by her branding and story telling. I wanted to sit down with her because she’s moved up quickly in her career and I wanted to see how she’s been managing all of it.
Eny Makes ceramic furniture, lighting, and jewelry. She’s got a unique style that has it’s its own language and it’s becoming distinctly hers.
I’m excited to share this interview, since we cover a lot of ground, and really get a sense of Eny’s path.
@enyleeparker
www.enyleeparker.com
Music by Beacon
7 Jan 2019
THE COMPANY | Ep 1. | The Work, and how it's made.
What does it take to grow from a small art studio to a successful design company? That’s what we ask ourselves on our new series called The Company. The creative process, the business strategy, the teamwork, even the screw-ups... we’re sharing it all!
In episode 1 of The Company, Brooklyn based designer, Fernando Mastrangelo, takes you step by step through the creative process of his resin based mirror series called "Flood."
Full Episode with Video is on our YouTube!
https://youtu.be/YUnsi2fzKmY
Produced by https://www.instagram.com/fmspresents/?hl=en
Follow the studio on IG: https://www.instagram.com/iamfm/?hl=en
4 Jan 2019
THE RIFF | Social Media for the near Future
On January 4th, we're launching a new Docu-Series about the behind the scenes of my studio, titled "The Company." Its going to be on our YouTube and IGTV channels. We're very exciting about this because its an entirely new medium for us, but it's becoming an endlessly fascinating medium.
In this Episode of the Riff, I talk a little about the reasons we have decided to create content and how we approach our decisions making at the studio as things are changing with technology and connection.
Hope you enjoy, DM me on instagram or send us an email at hello@fernandomastrangelo.com
12 Dec 2018
THE PATH | COIL + DRIFT
On this Episode of the path, I’m sitting down with John Sorensen-Jolink of Coil + Drift.
John was fascinated by the arts at a young age. He grew up studying contemporary dance and choreography, using these experiences to shape his own design aesthetic.
John launched Coil + Drift in 2014 as a self-taught woodworker, designer, and entrepreneur, all while dancing professionally. Learn how he got his material-rich studio off the ground to the force it is today.
@coilanddrift
www.coilanddrift.com
Produced and Directed by VOIID Studio
Music by Beacon
1 Dec 2018
THE RIFF | Know Your Market!
This episode of the Riff is about "know your market!" When you're starting out, you need to know which market your work fits into or which market you are designing for. This will help you make more strategic decisions about your pricing structure and how and where to market your studio.
28 Nov 2018
THE PATH | INDUSTRY | DRAKE / ANDERSON
Today I'm honored to be sitting with Jamie Drake and Caleb Anderson of Drake/Anderson. They’re the New York-based interiors firm that has been named one of AD top 100. They’ve completed projects all over the world, and have an extensive client from Madonna to Michael Bloomberg.
Jamie has been working for over 35 years and has received some of the highest accolades in the industry including ELLE decors prestigious A-list, among many others.
A rising star in the industry, Caleb had originally worked with Jamie and left to start his own firm, but the two are now back together having formed this dynamic partnership that will help define the next phase of their incredible journey.
I wanted to get their view on how they work together, how they find new designers and how they feel about the design fairs and market. So let's jump in right now!
@drake__anderson
www.drakeanderson.com
Music by Beacon
15 Nov 2018
THE RIFF | Art and Design Fairs
Art and Design Fairs are tightly weaved into the fabric of the current art and design Market. We've relied on them for decades, but I'm starting to question whether they're having the same impact as they did only five years ago. With the growth of the internet and the exchange of imagery today, do art and design fairs have a future?
14 Nov 2018
THE PATH | GIANCARLO VALLE
For this interview, I’m speaking with Giancarlo Valle, who in my opinion is a powerhouse architect and furniture designer.
He’s worked at some of the top firms in the country, graduated with a Masters from Princeton, and has recently started his own firm, which quickly becoming one of the hottest studios in new york city.
This interview revolves around the actual path, it's really just the path that we all choose, it's the schools you attend, the internships you take on, or jobs right out of school. It's important to make sure that you make the right choices. Otherwise, you may end up without opportunities and not understanding why. Along with talent, Giancarlo has been very smart about his decisions and the path that he’s chosen, so let's dive in and hear about his story on how he got where he is today, and where he’s going.
@studiogiancarlovalle
www.giancarlovalle.com
31 Oct 2018
THE PATH | MULTI-TASKING | KINDER MODERN
Want to find out how to build a successful design company?
This week on The PATH, I'm sitting with Lora Appleton, who’s not only the founder of Kinder Modern (@kindermodern) but one of the most dynamic business owners I've met in the design industry. As if owning a gallery wasn’t enough, she’s also an entrepreneur, she runs the Female Design Council, she's working on books projects, all this while also being a full-time mom. She’s a superwoman, I'm proud to have her on the show, so link in BIO and check it out.
Video production @voiid_studio
22 Oct 2018
THE PATH | BRANDING | MATERIAL LUST
I’m Fernando Mastrangelo (@iamfm) and this is THE PATH, an interview series that uncovers the business of being an artist.
People don’t like to think of Art as a Business, and I get it, it kinda kills some of the romance of it, but that's not realistic anymore, as artists we’re trying to grow, we’re asking a new set of questions, and we’re using social media to expand our audience and even acquire new clients.
We’re gonna uncover some of the mysteries and strategies behind some of the most successful creatives in the field today, share those with you, so you can really see what it takes to build a successful studio.
For this interview, I'm sitting down with Material Lust, the New York-based duo that has an incredible brand identity, and branding is something absolutely paramount to having a successful studio. I wanted to sit down with them and get their insight as to how they built Material Lust, and have also created a second business titled Orphan work. Let's listen in on the conversation I had with Christian and Lauren, at their new york showroom and loft where ML is currently operating out of.
http://www.material-lust.com
https://www.instagram.com/materiallust/
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