We are for the small business. The startup. The side-hustle. The meaningful commercial pursuit of that thing that makes all the difference. We are for chasing the unicorn against the odds.
We are lucky to do business with the people behind some amazing boutique and big brands playing a part in creating something awesome and leaving something rad behind too.
This podcast aims to share their stories with you - the listener.
Thanks for listening and for your good company.
Reduce, reuse, recycle has become the phrase-du-jour for the environmentally conscious, but the social media boffins amongst us have appropriated the phrase for their own personal use.
And it turns out that they're on to something: recycling old content has proven to be 86% more effective than the original content. And you'd be in good company if you thought that that you can only get 1 reuse out of past posts. Studies have shown that even the 6th repost performs 67% better than the original one.
But why is this the case?
It comes down to reach and timing. Since originally posting the material, your follower base has *hopefully* grown meaning that with this regurgitation of content, you're reaching your newer audience that may not have had a look back at your archives. Keep in mind too that your followers are not online every minute of every day so even the audience that has stuck with you from day-1 might not have seen the first iteration of your content.
Unless your business or digital focus has changed significantly, those prehistoric posts should still be relevant to your followers.
Learn more here: https://www.shoutandco.com/journal/reusecontent
15 Apr 2021
S2 Ep7 - Mother's Day Preparations
Regardless of whether you’re a service or product-based business, these tips will absolutely help you in the run up to the day.
IDENTIFY YOUR TARGET MARKET:
While mothers will be the end-users of your services or products, you need to consider who will be buying from you: will it be her children? Grandchildren? Partner? Or are you pitching it as a self-love kind of offer where she treats herself this year? It could very well be a combination of these groups - but ultimately, identifying who the key purchaser is in this equation is the first place to start before you launch any type of campaign.
Read more here: https://www.shoutandco.com/journal/mothersdayprep
3 Apr 2021
S2 Ep6 - Pinterest Crash Course
Pinterest is a key yet widely under-utilised tool when it comes to social media management.
If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services.
For the full blog post - visit the following link: https://www.shoutandco.com/journal/pinterest
11 Mar 2021
S2 Ep5 - Three Golden Rules for Social Media - PART 3: Consistency
Welcome to the final instalment of our 3 part series on the Golden Rules for Social Media. We’ve spoken about Community, Content - and this week, we’re focusing on CONSISTENCY.
They’re the 3 C’s of what makes for an effective digital presence: without these core principles in place, you won’t be building a rock-steady social media offering. Focus your energies on these areas and you’ll start to see some serious gains.
When we reference consistency, we’re talking about consistency in:
Messaging
Branding
Communication
Publication
Visual identity
Continued on the other side of this link: https://www.shoutandco.com/journal/golden-rules-consistency
4 Mar 2021
S2 Ep4 - Three Golden Rules for Social Media - PART 2: Content
In this 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love...
Read more here: https://www.shoutandco.com/journal/3-golden-rules-content
22 Feb 2021
S2 Ep3 - Three Golden Rules for Social Media - PART 1: Community
In this PART 1 of the Three Golden Rules of Social Media we cover the importance of building community - authentically.
For more resources on this please visit the blog: https://www.shoutandco.com/journal/2021/2/21/golden-rules-community
Other links:
Instagram: https://www.instagram.com/shoutandco/
Facebook: https://www.facebook.com/shoutandco
Twitter: https://twitter.com/shoutandco
LinkedIN: https://www.linkedin.com/company/shoutandco
Pinterest: https://www.pinterest.nz/shoutco
The In Good Company... Podcast is produced by SHOUT&Co. Marketing Limited.
Presented by: Pippa Lynch
Audio engineering by: Bevan Lynch
Recorded at SHOUT&Co. HQ in Auckland New Zealand
17 Feb 2021
S2 Ep2 - Video Tips for Social Media
2021 is the year of the video!
We’ve had more requests for our video services in these 1st two months of the year than we had during this same period in 2020.
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
There are a few reasons why video is so effective. Not only is it a brilliant storyteller, but thanks to the moving imagery, graphics and audio, it’s more engaging than a static photograph.
We take a deep dive into why (and how) video is such a necessary digital tool for brands - especially in a time of over-saturated industries, relatively lower barriers to market entry and the proliferation of businesses on social media all vying for a limited share of pocket (and mind).
THE IMPORTANT VIDEO NUMBERS
What would a deep dive be without some stats and numbers to really drive home how important video is (and will increasingly become)?
Audiences surveyed in a recent social media study claimed that they recall 95% of a message when obtained via video - substantially higher than reading a caption or written content!
92% of survey respondents said that they shared videos with others - a valuable network for you to tap into that you wouldn’t normally have access to
Over the last three years, video consumption on mobile devices has consistently grown by an impressive 100% year on year
Nearly 8 in 10 people reported that they watch videos online each week - with just over half of them watching videos on a daily basis
Video ads were the top rated way consumers have discovered a brand that they later purchased from
93% of brands got a new customer because of a video they posted
VIDEO INVESTMENT & LOGISTICS
Video doesn’t have to cost a lot if you’re looking to DIY it - there are a heap of free resources that you can take advantage of:
Reels
IGTV
TikTok
Live
Stories
With many of these resources offering simple and creative editing options.
However, if you’re looking to invest in a brand video that tells your brand story in a more curated way, then a videographer is the way to go with the investment in these types of services starting in the $500+ range (depending on what you’re looking for). The key things to get right with this route are:
Video strategy: What do you need the video to ACHIEVE? What is the key message that it needs to convey? Where will it be placed to reach your audience? This will determine how long it needs to be in order to suit the platform, the audience it needs to attract and the format / style of video required to deliver the message.
Storyboard: Once you understand the shape of your video, it’s important to nut out it’s structure. The storyboarding phase is where each scene is laid out in detail, to determine the movement of the camera, the focal point, the product positioning, the actions of the talent, any captions etc. This step could include a couple of reverts - because the tighter it is, the easier filming will be. We use this storyboard as the guide on the shoot day...
The rest of the blog can be found here:https://www.shoutandco.com/journal/2021/2/13/videoin2021
12 Feb 2021
S2 Ep1 - Visual Consistency
S2 Ep1 - Visual Consistency by SHOUT & Co.
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