In Good Company, where relationships drive results, with your host, Lisa Kilrea. In each episode, we explore how great leaders build trust, inspire teams, and turn meaningful connections into real success.
Podcast Overview
In Good Company, where relationships drive results, with your host, Lisa Kilrea. In each episode, we explore how great leaders build trust, inspire teams, and turn meaningful connections into real success.
Language
🇺🇲
Publishing Since
11/28/2025
2 verified contact emails on file for In Good Company
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Recent Episodes
July 22, 2026
How Hospitals Evaluate Surgical Retractor Systems with Bill Harvey
<h2>In this episode</h2> <p class="isSelectedEnd">Choosing surgical equipment is about far more than comparing specifications or purchase prices. Bill Harvey explains how hospitals evaluate new surgical retractor systems by balancing surgeon preferences, operating room efficiency, clinical outcomes, staff utilization, and long-term return on investment. Throughout the conversation, he emphasizes that successful evaluations begin with giving healthcare teams the opportunity to experience equipment in real surgical environments before making a purchasing decision.</p> <p class="isSelectedEnd">Bill also provides an inside look at Thompson Surgical's free trial process, describing how clinical specialists work alongside surgeons and operating room staff to ensure smooth implementation, proper training, and confident adoption. Rather than focusing solely on the product itself, he highlights how responsive service, ongoing education, reliable support, and continuous innovation help hospitals maximize the value of their investment over many years.</p> <p>Hosted by Lisa Kilrea on <strong>In Good Company</strong>, this episode explores how trusted relationships influence healthcare purchasing decisions, covering clinical training, value analysis committees, equipment lifecycle management, global surgical education, customer service, and building long-term partnerships that improve patient care.</p>
July 21, 2026
Leadership, Growth & Customer-Centric Strategy with Greg Novak
<p class="PDq2pG_selectionAnchorContainer" data-start="1285" data-end="1766">Building a successful company requires much more than a strong strategy. Greg Novak explains why leadership, disciplined execution, organizational culture, and customer focus ultimately determine whether businesses sustain growth or gradually lose their competitive edge. Drawing from decades of executive leadership across startups, publicly traded companies, and turnaround situations, Greg shares practical lessons that have consistently produced results regardless of industry.</p> <p data-start="1768" data-end="2174">Throughout the conversation, Greg discusses the importance of hiring exceptional people, maintaining unwavering integrity, and creating organizations that continually reinvent themselves. He explains why execution—not strategy—is where most businesses struggle, why leaders must remain consistent, and why adapting to rapidly changing customer expectations has become essential in an AI-driven marketplace.</p> <p data-start="2176" data-end="2553">Host Lisa Kilrea of <strong data-start="2196" data-end="2215">In Good Company</strong> explores these topics with Greg Novak, CEO of Claritus Consulting, while also examining how manufacturers and B2B organizations can improve customer acquisition, strengthen their market positioning, and prepare for a future where digital visibility and trust increasingly influence buying decisions.</p>
July 8, 2026
Why Great Marketing Still Starts With Understanding People
<h1 dir="ltr">In this episode</h1> <p dir="ltr">The marketing landscape is changing quickly, but the fundamentals of building a meaningful brand remain deeply human. Customers are discovering companies across AI tools, search engines, social platforms, podcasts, and digital communities, making visibility more complex than ever. Yet Sid Fritts argues that the strongest marketing still begins with a simple question: What real problem are you solving for the customer?</p> <p dir="ltr">Drawing from his experience building brands at Procter & Gamble and Rivian and leading marketing and brand at Turion Space, Sid shares why deep customer insight is difficult to shortcut. He explores how memorable brands find the tension or unmet need in a market, communicate without unnecessary jargon, and create experiences that allow people to feel a connection to the company. Sid also shares his perspective on AI, explaining why he sees enormous value in using it to scale and customize marketing while remaining cautious about handing over the earliest stages of creative ideation.</p> <p dir="ltr">On In Good Company, where Relationships Drive Results, host Lisa Kilrea and Sid Fritts discuss consumer insight, brand building, AI visibility, answer engine optimization, multi-channel marketing, creative leadership, and the relationships that shape successful careers. Their conversation offers a practical look at how companies can combine human insight, consistent messaging, modern technology, and meaningful relationships to build brands prepared for the next era of discovery.</p>
29 total episodes available
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Frequently asked questions
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- What is In Good Company?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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