In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
How to Make Smarter Inventory Investments in Your Home Staging Business
We break down the inventory lessons we learned the hard way, from trend traps to “statement pieces” that barely get used. We share simple tests to protect cash flow, increase ROI, and keep staging furniture working instead of collecting dust in the warehouse. • buying classic inventory over trendy styles • learning from the pampas grass overbuy • using the four-of-five houses versatility test • choosing accessories that work in multiple rooms • avoiding custom p...
22 Sept 2026
How To Price A Job You Have Never Done
We share a simple way to price a job you have never done before, starting with a real story of staging a $5 million estate that forced us to rethink scale, inventory, and risk. We talk through building a pricing model you can repeat, plus the client and budget moves that keep interior design projects from drifting into unprofitable chaos. • using a normal pricing baseline as a starting point • spotting scale changes that drive real costs • deciding whether new inventory will...
15 Sept 2026
How To Spot A Viable Home Staging Market
We share our behind-the-scenes method for deciding whether a city is truly viable for home staging. We walk through the data we trust, the questions we ask on the ground, and how we look for a niche that makes us stand out. • Building a baseline from Raleigh customer demographics and buying patterns • Layering that dataset onto a new region to find a strong match • Evaluating four pillars: household income, single-family home volume, average home value, buyer habits • ...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
4 ratings
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