In Good Taste is a new podcast on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. Hosted by Ever Meister, produced by Sprudge Media.
In Good Taste
Claim This Podcastby Sprudge Media
5.0(6 reviews)
6 episodes
Updated Daily
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Podcast Overview
In Good Taste is a new podcast on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. Hosted by Ever Meister, produced by Sprudge Media.
Language
🇺🇲
Publishing Since
1/14/2021
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Recent Episodes
January 26, 2022
Reflections
<p>Now here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (<a href= "https://likewisecoffee.com/">Likewise Coffee</a>, Milwaukee WI), Brandon Bir (<a href="https://www.crimsoncup.com/">Crimson Cup</a>, Columbus OH), and Nani Ferreira-Matthews (<a href= "https://www.threadcoffee.com/">Thread Coffee</a>, Baltimore, MD).</p>
September 9, 2021
Apologies
<p>Episode five of <a href= "https://sprudge.com/listen-to-ever-meisters-in-good-taste-on-the-sprudge-podcast-network-175254.html">In Good Taste</a> with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.</p> <p>Meister talks about the recent uptick in corporate apologies in the specialty coffee sphere, evaluates their effectiveness, and discusses how they fit into a conversation about marketing ethics. Meister goes further and breaks down the essential elements of <strong>truly effective and meaningful apologies</strong>and offers some thoughts about following up and following through.</p> <p>Special guests on this episode include Tymika Lawrence, co-host of the No Free Refills podcast; Sprudge Editor-At-Large Jenn Chen; and John Kador—author of <a href= "https://www.amazon.com/Effective-Apology-Mending-Building-Restoring/dp/1576759016">Effective Apology: Mending Fences, Building Bridges, and Restoring Trust</a>. </p> <p>“To my mind, apologies should be a first consideration, not the last. Companies, organizations, individuals who have a practice of apology actually have better outcomes,” says Kador, “it struck me as I was undertaking this book that it would be a service, I think, to demonstrate with evidence that apology, far from showing weakness and vulnerability, <strong>is actually a sign of strength and character</strong>. American corporations always do the right thing after they've tried everything else.”</p> <p>What makes an effective apology? What are the steps one should take to follow through with said apology? Find out all of this and more on the latest episode of In Good Taste.</p>
May 17, 2021
Transparency
<p>In this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom?</p> <p>Drawing a fine line between these two, Meister asks some challenging questions (which certainly have no easy answers) about three key areas that will help us determine whether our marketing of price transparency is ethical: consent, context, and consequence. She's joined by third-generation coffee producer Ashley Prentice; the founder of Oromia Coffee Farmers Cooperative Union, Tadesse Meskela; and business professor Peter Roberts, founder and project lead of the Specialty Coffee Transaction Guide.</p> <p>Meister says, "There's no doubt in my mind that price transparency is the way forward toward equity and sustainability in the coffee industry, but—and it's a big but—the question about how we talk about that price transparency is another thing altogether. I know in my heart that coffee people are acting with the best intentions when they publish their FOB or farm-gate prices, but have we really critically considered the impact of sharing this data? I'm on a mission to find out, and I hope this episode will spark some good, challenging conversations about it all. I love feedback because I'm not afraid to be wrong—in fact, this is one case in which I'm really afraid to be right!</p>
6 total episodes available
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Frequently asked questions
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- What is In Good Taste?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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