Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

In-House Insights

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by In-House Agency Council

11 episodes

Updated Daily

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Podcast Overview

As a podcast built by in-house professionals for in-house professionals, we go beyond the surface to discuss what is shaping our industry. Hosted by Abby Blackmore, Head of IHAC and Chris Maxwell, IHAC's Executive Chairman and CEO of -lution, each week we dive into the latest industry news, celebrate standout work, and hear compelling stories from the biggest names in in-house. In-House Insights is your go-to resource for in-house. Follow our podcast so you don't miss an episode, and follow us on LinkedIn for bonus content.

Language

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Publishing Since

3/30/2026

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Recent Episodes

July 20, 2026

US Tour Recap: Global In-House Agency Trends | In-House Insights

In this recap, hosts Abby Blackmore and Chris Maxwell dive into their key takeaways from their recent US tour, attending the Henry Stewart Creative Operations conference in New York and the ANA conference in California.They share exclusive insights from global creative leaders at NASA, GSK, Target, and Liquid Death, breaking down how the world's most sophisticated internal agencies are transitioning from pure production studios into high-value growth partners.What you'll learn:<ul><li>The Shift from Savings to Growth: Why only 9% of mature in-house agencies now prioritise cost savings, and how to successfully report on brand value, agility, and innovation.</li><li>AI Orchestration vs. Tool Fatigue: The operational reality of AI, why optimising individual tasks creates workflow bottlenecks, and how to build a unified system hub.</li><li>Making the Implicit Explicit: Lessons from Target on how to map your internal processes, establish strict brand governance, and properly market your team’s value to stakeholders.</li><li>Mitigating Creative Risk: Real-world lessons on managing AI governance, IP risk, and false advertising when using generative tools for consumer-facing copy.</li></ul>Ready to elevate your internal agency's strategy? Hit subscribe for more global industry insights.#marketingpodcast #inhouseagency #creative #australian

June 29, 2026

Ivan Pols: Why Ad Agencies are Boxed in From Real Innovation | In-House Insights

Too many creative leaders are confined to a silo, disconnected from broader business strategy and structural operations. This lack of integration limits your organisational impact and prevents your company from building a true culture of cross-functional innovation. Ivan Pols, Chief Creative Officer at what3words, and former Global Creative Director at Ogilvy and Adam & Eve, joins us to share his journey from traditional advertising to driving creativity inside a fast-growing tech company. Ivan reveals how shifting away from the traditional agency model allowed him to apply creative problem-solving to complex business operations, showing what happens when creativity gets a seat at the executive board. <ul><li>Breaking the Studio Box: Why true creative leaders need to see themselves as business partners, not just heads of a creative studio.</li><li>The Client Influence: How the willingness of a marketing leader to invest and scale work dictates impact far more than the agency itself.</li><li>Cross-Functional Creativity: Practical ways to expand creative thinking into unexpected departments like finance and operations.</li><li>The In-House Advantage: How inside access allows creatives to solve fundamental business challenges rather than just making ads. </li></ul>Follow us on LinkedIn for more content. #marketingpodcast #creativeops #creativity #businessstrategy

June 22, 2026

Via Tendon: Why You Should Duplicate Yourself with AI | In-House Insights

When you're running an in-house team, it’s easy to slip into the role of an internal order-taker, constantly fighting creative pushback from corporate stakeholders. But what if you could train your team to manage up effortlessly while simultaneously harnessing AI to speed up production? In this episode, we sit down with Via Tendon, Head of Bupa's In-House Agency and a vocal leader in the creative operations space. Via shares her deeply personal journey in the industry and reveals the exact strategies she uses to lead with radical empathy, build a culture of high-agency creatives, and implement AI tools safely inside a heavily regulated global health insurance brand. #podcast #marketing #creativeops #ai

11 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is In-House Insights?: As a podcast built by in-house professionals for in-house professionals, we go beyond the surface to discuss what is shaping our industry.

Hosted by Abby Blackmore, Head of IHAC and Chris Maxwell, IHAC's Executive Chairman and CEO of -lution, each week we dive into the latest industry news, celebrate standout work, and hear compelling stories from the biggest names in in-house.

In-House Insights is your go-to resource for in-house. Follow our podcast so you don't miss an episode, and follow us on LinkedIn for bonus content.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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