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In Motion

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by Inertia Growth

5.0(1 reviews)

7 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

In Motion, powered by Inertia Growth, is a podcast for founders and lean teams navigating the critical inflection points of growth. Motion is where it all begins—those early moves that spark traction. Inertia is what carries that momentum forward, helping companies scale from their first wins to repeatable, sustainable growth. Each episode unpacks strategies and stories from leaders who know what it takes to grow from early traction through Series A, B, and beyond. Listen and subscribe on Spotify, Apple Podcasts, and YouTube—because growth doesn’t happen standing still, it happens in motion.

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Publishing Since

10/29/2025

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Recent Episodes

February 1, 2026

Andy Binkley: AI Workflows That Actually Drive Demand

In this episode, Andy Binkley, founder of Tourial, breaks down how AI-powered marketing workflows are reshaping buyer behavior in B2B SaaS and what most teams are still getting wrong.We cover how modern buyers actually want to engage, why traditional discovery calls often fall flat, and how referrals quietly outperform most demand gen channels. Andy also shares the most common mistakes early-stage SaaS marketing teams make, why GTM strategy should come before tooling, and how thoughtful AI workflows can drive growth without adding headcount.You’ll also hear practical examples of:<ul><li>Using AI to improve buyer experience (not just automate noise)</li><li>Designing smarter go-to-market strategies</li><li>Building creative, scalable workflows for demand generation</li><li>Leveraging LinkedIn more intentionally for networking and outbound</li></ul>If you’re a SaaS founder or growth leader looking to use AI more strategically (not just experimentally) this conversation is packed with real-world insights.Takeaways<ul><li>AI is transforming the buyer experience.</li><li>People prefer talking to agents over humans.</li><li>Discovery calls are exhausting for prospects.</li><li>Referrals are often overlooked in marketing.</li><li>Paid ads too early can waste money.</li><li>Understanding your audience is crucial.</li><li>GTM engineering is a new frontier.</li><li>Creativity in workflows drives success.</li><li>Strategic planning is key to execution.</li><li>LinkedIn is a powerful tool for networking.</li></ul>Chapters00:00 Introduction to AI in Marketing03:12 The Evolution of Buyer Experience05:56 Shifts in SaaS Engagement09:01 The Role of AI in Discovery Calls11:56 Challenges in SaaS Sales Processes15:03 Common Mistakes in Demand Generation17:56 The Importance of Referrals and Foundations25:32 Effective Referral Strategies32:49 Trends in Go-To-Market Strategies37:20 Underrated Growth Opportunities46:43 Essential Tools for Growth TeamsTo learn more about Inertia Growth, visit <a rel="noopener noreferrer nofollow" href="http://InertiaGrowth.com" target="_blank">InertiaGrowth.com</a>. To learn more about Peel, visit <a rel="noopener noreferrer nofollow" href="http://getpeel.ai" target="_blank">getpeel.ai</a>.

January 10, 2026

Allie Howe: Building Trust in AI

To learn more about Inertia Growth, visit <a rel="noopener noreferrer nofollow" href="http://inertiagrowth.com" target="_blank">inertiagrowth.com</a>.In this conversation, Allie Howe shares her journey from software engineering to becoming a security advocate in the AI space. She discusses the importance of trust in AI security, foundational practices for startups, and the need for continuous risk assessments. Allie emphasizes the role of security as a business enabler and the necessity of integrating security into the culture of organizations. She introduces her product, Verde, which automates AI security assessments and highlights the importance of moving away from traditional point-in-time audits. The discussion also covers common misconceptions in AI security and the importance of vetting tools used in AI development.Takeaways<ul><li>Security is a business enabler, not a roadblock.</li><li>Trust is a continuous thing you have to prove.</li><li>Investing in trust helps your product be more secure.</li><li>Speed is everything in early-stage startups.</li><li>Security is not a one-size-fits-all solution.</li><li>Assume breach is a healthy security model.</li><li>We need to move away from point-in-time audits.</li><li>Security needs to be a culture mindset.</li><li>Vet your MCP servers before you submit data.</li><li>Trustworthy AI is AI that's revenue generating.</li></ul>Chapters00:00 From Software Engineer to Security Advocate02:56 The Role of Trust in AI Security06:06 Foundational Security Practices for Startups08:50 Identifying Red Flags in AI Security11:51 Automating AI Security Assessments with Verde14:45 The Importance of Continuous Security Monitoring18:04 Building Trustworthy AI: A Holistic Approach21:08 Navigating Security Frameworks and Compliance23:45 The Security Maturity Curve for Startups27:04 Overhyped and Underhyped AI Security Risks29:46 Empowering Non-Technical Users in AI SecurityTo connect with Allie, follow her on X @vtahoweTo learn more about Inertia Growth, visit <a rel="noopener noreferrer nofollow" href="http://inertiagrowth.com" target="_blank">inertiagrowth.com</a>

December 11, 2025

Ibby Syed & Sean Collins: The Future of Automation

To learn more about Inertia Growth, visit <a rel="noopener noreferrer nofollow" href="http://inertiagrowth.com" target="_blank">inertiagrowth.com</a>. In this conversation, Ibby Syed and Sean Collins of <a rel="noopener noreferrer nofollow" href="http://Cotera.co" target="_blank">Cotera.co</a> discuss the ease of setting up AI agents and the significant impact of automating repetitive tasks. They emphasize the potential for saving human time and increasing productivity through effective automation solutions.takeaways<ul><li>Setting up an AI agent should be as easy as sending an email.</li><li>The product aims to automate repetitive and painful tasks.</li><li>Over 80 million hours of human time have been saved so far.</li><li>The goal is to reach five billion hours saved in the future.</li><li>Automation can significantly enhance productivity.</li><li>AI agents can handle tasks that are mundane and time-consuming.</li><li>The process involves providing logins and instructions for tasks.</li><li>Efficiency in task management is crucial for businesses.</li><li>Automation tools can transform how teams operate.</li><li>Investing in automation leads to long-term time savings.</li></ul>Chapters:<ol><li>Introduction and Setting Up AI Agents- 0:00</li><li>Podcast Dynamics and Guest Introductions- 3:00</li><li>Background and Career Journeys- 6:00</li><li>Cotera's Mission and Impact- 9:00</li><li>Use Cases and AI Agent Applications- 12:00</li><li>Challenges and Learnings in AI- 15:00</li><li>Future of AI Tools and Technologies- 18:00</li><li>Closing Remarks and Contact Information- 21:00</li></ol>

7 total episodes available

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Frequently asked questions

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What is In Motion?: In Motion, powered by Inertia Growth, is a podcast for founders and lean teams navigating the critical inflection points of growth. Motion is where it all begins—those early moves that spark traction. Inertia is what carries that momentum forward, helping companies scale from their first wins to repeatable, sustainable growth. Each episode unpacks strategies and stories from leaders who know what it takes to grow from early traction through Series A, B, and beyond.

Listen and subscribe on Spotify, Apple Podcasts, and YouTube—because growth doesn’t happen standing still, it happens in motion.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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