In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation.
Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity.
In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale.
Where it says hosted by Phrase, the world's leading Language Intelligence Platform.
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Mastercard's former CMCO on dropping the brand name
Raja Rajamannar dropped the Mastercard name from its own logo. After testing brand recognition across 26 countries and studying how the brain processes visual symbols versus written words, he was confident the evidence was on his side. In this episode of In Other Words, host Jason Hemingway is joined by Raja, who spent 12 years as Chief Marketing and Communications Officer at Mastercard and is the author of the Wall Street Journal bestseller Quantum Marketing. They explore the conviction behind that logo decision, how he cut the advertising budget by more than 70% and still accelerated the brand from number 87 to number 12 in the world during his tenure as CMCO. They also examine why most marketing organizations are competing for human attention in a world where the audience is increasingly a machine.
16 Sept 2026
How a CMO prepares for a world beyond search
Your next customer might hire someone through an AI assistant and never visit your website. Llibert Argerich, Thumbtack's first-ever Chief Marketing Officer, previously scaled Udemy's customer business from $250 million to nearly $700 million across 65 languages. On In Other Words he shares how Thumbtack is embedding its marketplace of 300,000 service professionals directly into AI platforms like ChatGPT, Claude, and Alexa Plus and why the company treats every zip code as a distinct market. Llibert explains how he expanded a search-dependent acquisition model into an 11-channel growth engine.
3 Sept 2026
When a billion users don't think as one audience
AI slop might be the best thing to happen to legacy publishers. In this episode of In Other Words, host Jason Hemingway talks with Nandagopal Rajan, CEO of The Indian Express Digital, about building a trusted news business in the most demanding content market on earth. From a 30-person basement team to 550 people reaching 100 million monthly visitors, Nandagopal grew The Indian Express Digital by refusing to compromise journalism for platform traffic. With a billion internet users, 22 official languages, and monetization models that can value the same reader differently depending on the language they use, India challenges almost every assumption about how content businesses scale. For leaders operating across complex markets, it offers lessons few other markets can.
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